{"title":"Cool Toned Contours","description":"\u003ch2\u003eCool-Toned Contour Powders\u003c\/h2\u003e\n\u003cp\u003eCreate natural-looking depth and definition with our vegan cool-toned contour collection.\u003c\/p\u003e\n\u003cp\u003eFeaturing grey, taupe and shadow-toned shades, these contour powders are designed to mimic the appearance of natural shadow without adding the orange or bronze warmth often found in traditional contour products.\u003c\/p\u003e\n\u003cp\u003eThe blendable, buildable formulas allow you to apply a soft layer for subtle everyday definition or gradually deepen the colour for more dramatic gothic and alternative makeup looks. Explore shades created for a range of skin tones, from pale cool contours to richer shades for deeper complexions.\u003c\/p\u003e\n\u003cp\u003eUse beneath the cheekbones, along the jawline, around the forehead or wherever you want to create shape and dimension.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTrue cool, grey and taupe undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuildable colour for subtle or dramatic sculpting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth, blendable powder formulas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShades for a range of skin depths\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eShape with shadow. Define it your way.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"graveyard-dirt-cool-toned-contour-powder-medium","title":"Graveyard Dirt Cool Toned Contour Powder - Medium","description":"\u003ch2 data-start=\"255\" data-end=\"317\"\u003eGRAVEYARD DIRT — Cool-Toned Loose Contour Powder (Medium)\u003c\/h2\u003e\n\u003cp data-start=\"318\" data-end=\"366\"\u003e\u003cstrong data-start=\"318\" data-end=\"366\"\u003eGrey Sculpting Powder | Vegan Gothic Contour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"625\"\u003eCold, shadowed and beautifully unforgiving . \u003cstrong data-start=\"413\" data-end=\"431\"\u003eGraveyard Dirt\u003c\/strong\u003e is a cool toned loose contour powder created for carving bone structure with haunted precision. Grey-toned and finely milled, this is true gothic contour: no warmth, no muddiness .. only shadow.\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"960\"\u003eDesigned to mimic the natural hollows cast by moonlight and candle glow, this medium shade is ideal for Light to medium skin tones seeking crisp, undead clean sculpting. Whether you’re chiselling cheekbones, sharpening jawlines or hollowing temples, Graveyard Dirt blends seamlessly into the skin with an eerie, mist-soft finish.\u003c\/p\u003e\n\u003cp data-start=\"962\" data-end=\"1133\"\u003eFormulated as a \u003cstrong data-start=\"978\" data-end=\"1017\"\u003elightweight, buildable loose powder\u003c\/strong\u003e, it allows full control, from subtle shadow to dramatic skeletal structure .. without ever looking heavy or patchy ( a little goes a long way!).\u003c\/p\u003e\n\u003ch3 data-start=\"1135\" data-end=\"1170\"\u003eWhy You’ll Love Graveyard Dirt:\u003c\/h3\u003e\n\u003cp data-start=\"1171\" data-end=\"1438\"\u003e🪦 True cool-toned grey contour — no warmth, no orange cast\u003cbr data-start=\"1230\" data-end=\"1233\"\u003e🌫️ Loose, finely milled powder for smooth, buildable sculpting\u003cbr data-start=\"1296\" data-end=\"1299\"\u003e🖤 Medium depth — perfect for light to medium complexions\u003cbr data-start=\"1356\" data-end=\"1359\"\u003e🕯️ Generous 20g+ jar for long-term ritual use\u003cbr data-start=\"1405\" data-end=\"1408\"\u003e🖤 100% vegan \u0026amp; cruelty-free\u003c\/p\u003e\n\u003cp data-start=\"1440\" data-end=\"1530\"\u003eA little goes a long way, just like grief, glamour and ghost stories. Use with intention.\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1603\"\u003eYou don’t need warmth to be alive.\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eSometimes… all it takes is shadow.\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cp\u003eTitanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide, Mica\u003c\/p\u003e","brand":"VE Cosmetics","offers":[{"title":"Default Title","offer_id":39452101705923,"sku":"graveyard-dirt-cool-toned-contour-powder-medium","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/products\/graveyard-dirt-cool-toned-contour-powder-mediumcontour-562517.jpg?v=1676318150"},{"product_id":"witch-please-cool-toned-contour-powder-light","title":"Witch Please Cool Toned Contour Powder - Light","description":"\u003ch2 data-start=\"264\" data-end=\"323\"\u003eWITCH PLEASE — Cool-Toned Loose Contour Powder (Light)\u003c\/h2\u003e\n\u003cp data-start=\"324\" data-end=\"393\"\u003e\u003cstrong data-start=\"324\" data-end=\"393\"\u003eSoft Greige Sculpting Powder | Vegan Gothic Contour for Fair Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"395\" data-end=\"692\"\u003eSoft as moonlight, sharp as your wit. Witch Please is a cool-toned loose contour powder created for fair, porcelain and cool-toned skin. Pale greige in tone and completely free from warmth, this shade sculpts with delicate precision . No orange, no brass, only clean, spectral shadow.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"916\"\u003eDesigned to mimic the faint hollows cast by full moonlight, Witch Please is perfect for softly chiselling cheekbones, refining jawlines, contouring the nose and building subtle bone structure without overpowering the skin.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1154\"\u003eFormulated as a\u003cstrong\u003e \u003c\/strong\u003elightweight, ultra-fine loose powder, it blends seamlessly with a soft matte finish that looks natural, ghostly and beautifully controlled , ideal for everything from everyday gothic definition to full ethereal glam.\u003c\/p\u003e\n\u003ch3 data-start=\"1156\" data-end=\"1189\"\u003eWhy You’ll Love Witch Please:\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1530\"\u003e🕯️ True cool-toned light greige for fair \u0026amp; cool complexions\u003cbr data-start=\"1250\" data-end=\"1253\"\u003e🦴 Ultra-fine matte powder for soft, precise sculpting\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e🌫️ Buildable coverage — from whisper-soft shadow to defined bone structure\u003cbr data-start=\"1385\" data-end=\"1388\"\u003e🎨 Loose format — perfect for detail work and makeup artistry\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e🖤 Generous 20g+ jar for long-term ritual use\u003cbr data-start=\"1497\" data-end=\"1500\"\u003e🖤 100% vegan \u0026amp; cruelty-free\u003c\/p\u003e\n\u003cp data-start=\"1532\" data-end=\"1580\"\u003eA little goes a long way... so use wisely, witch.\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"1646\"\u003eSculpt softly. Hex loudly.\u003cbr data-start=\"1608\" data-end=\"1611\"\u003eAnd never apologise for your power.\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cp\u003eSynthetic Fluoragraphite, Titanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide.\u003c\/p\u003e","brand":"VE Cosmetics","offers":[{"title":"Default Title","offer_id":39725536706755,"sku":"witch-please-cool-toned-contour-powder-light","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/products\/witch-please-cool-toned-contour-powder-lightcontour-286727.jpg?v=1724353126"},{"product_id":"cool-toned-contour-powder-covenofshadows","title":"Coven of Shadows Cool Toned Contour Powder","description":"\u003ch2 data-end=\"247\" data-start=\"178\"\u003eCOVEN OF SHADOWS — Cool-Toned Loose Contour Powder (Medium–Deep)\u003c\/h2\u003e\n\u003cp data-end=\"312\" data-start=\"248\"\u003e\u003cstrong data-end=\"312\" data-start=\"248\"\u003eGrey Sculpting Powder | Vegan Gothic Contour for Deeper Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"620\" data-start=\"314\"\u003eDeep, cold and commanding , Coven of Shadows is a cool toned loose contour powder created specifically for medium to deep skin tones who want true shadow without warmth. Richly pigmented and grey toned, this shade sculpts with chilling precision, never orange, never muddy, always pure shadow.\u003c\/p\u003e\n\u003cp data-end=\"856\" data-start=\"622\"\u003eDesigned to mimic the stark hollows cast by moonlight on deeper complexions, Coven of Shadows is perfect for carving cheekbones, defining temples, sharpening jawlines and creating dramatic skeletal structure with elegance and control.\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"858\"\u003eFormulated as a lightweight, ultra-fine loose powder, it blends seamlessly into the skin with a soft, matte, smoke like finish, allowing you to build from subtle definition to full gothic drama without heaviness.\u003c\/p\u003e\n\u003ch3 data-end=\"1114\" data-start=\"1077\"\u003eWhy You’ll Love Coven of Shadows:\u003c\/h3\u003e\n\u003cp data-end=\"1427\" data-start=\"1115\"\u003e🌑 True cool-toned grey contour for medium–deep skin\u003cbr data-end=\"1170\" data-start=\"1167\"\u003e🕯️ High-impact pigment — a little goes a very long way\u003cbr data-end=\"1228\" data-start=\"1225\"\u003e🦴 Ultra-fine matte powder for smooth, controlled sculpting\u003cbr data-end=\"1290\" data-start=\"1287\"\u003e🎨 Loose format — perfect for artists and precision work\u003cbr data-end=\"1349\" data-start=\"1346\"\u003e🖤 Generous 20g+ jar for long-term ritual use\u003cbr data-end=\"1397\" data-start=\"1394\"\u003e🖤 100% vegan \u0026amp; cruelty-free\u003c\/p\u003e\n\u003cp data-end=\"1501\" data-start=\"1429\"\u003eUse sparingly for quiet power, or build for full bone-carving authority.\u003c\/p\u003e\n\u003cp data-end=\"1579\" data-start=\"1503\"\u003eCarve with confidence. Cloak yourself in shadow.\u003cbr data-end=\"1554\" data-start=\"1551\"\u003e\u003cstrong data-end=\"1579\" data-start=\"1554\"\u003eThe Coven is calling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1556\" data-start=\"1470\"\u003e\u003cstrong data-end=\"1486\" data-start=\"1470\"\u003eIngredients:\u003c\/strong\u003e Titanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide, Mica\u003c\/p\u003e","brand":"VE Cosmetics","offers":[{"title":"Default Title","offer_id":45366137880797,"sku":"CovenOfShadows","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/files\/IMG-1204.heic?v=1724334785"},{"product_id":"shadow-work-pressed-cool-toned-contour","title":"Shadow Work - Pressed cool toned Lilac Grey contour","description":"\u003ch2 data-start=\"290\" data-end=\"350\"\u003eSHADOW WORK — Pressed Cool-Toned Contour Powder (Light)\u003c\/h2\u003e\n\u003cp data-start=\"351\" data-end=\"419\"\u003e\u003cstrong data-start=\"351\" data-end=\"419\"\u003eLilac-Grey Sculpting Powder | Vegan Gothic Contour for Fair Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"763\"\u003eCarve your truth from bone and shadow.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"763\"\u003eShadow Work is a pressed, cool-toned contour powder created for pale, porcelain and cool toned skin seeking sculpting without warmth. With its soft lilac-grey undertone, this shade mimics the natural fade of dusk over ancient stone , never orange, never muddy, always spectral.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1076\"\u003eDesigned for creating hollowed cheekbones, refined jawlines, softly sharpened noses and gothic bone structure with control, Shadow Work delivers precision in a clean, compact pressed format. Whether you’re channelling undead glamour, underworld elegance or quiet everyday shadow, this is contour with intention.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1304\"\u003eFormulated with a finely milled, matte pressed texture, it blends seamlessly into the skin with smooth, buildable coverage allowing anything from whisper-soft definition to dramatic skeletal structure without patchiness.\u003c\/p\u003e\n\u003ch3 data-start=\"1306\" data-end=\"1338\"\u003eWhy You’ll Love Shadow Work:\u003c\/h3\u003e\n\u003cp data-start=\"1339\" data-end=\"1616\"\u003e🕯️ True cool-toned lilac-grey contour for fair \u0026amp; cool skin\u003cbr data-start=\"1398\" data-end=\"1401\"\u003e🖤 High-impact pigment — a little goes a very long way\u003cbr data-start=\"1455\" data-end=\"1458\"\u003e🌘 Finely milled matte pressed powder for smooth, seamless blending\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e🎨 Pressed format — perfect for everyday use and travel\u003cbr data-start=\"1583\" data-end=\"1586\"\u003e🖤 100% vegan \u0026amp; cruelty-free\u003c\/p\u003e\n\u003cp data-start=\"1618\" data-end=\"1783\"\u003eApply to cheekbones, temples, jawline and nose to summon structure from the void. Build slowly for sharper gothic definition, blending softly to keep edges seamless.\u003c\/p\u003e\n\u003cp data-start=\"1785\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1785\" data-end=\"1839\"\u003eFace your darker self and define it beautifully.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1525\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1455\"\u003eIngredients:\u003c\/strong\u003e \u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eSynthetic Fluorophlogopite, Carnuba Wax, Iron Oxide, Magnesium Stearate, Titanium Dioxide\u003c\/span\u003e\u003c\/p\u003e","brand":"VE Cosmetics","offers":[{"title":"Default Title","offer_id":55124732379519,"sku":"shadowworkcontour","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/files\/393F8335-11A5-43B7-BD02-D777F83F7E2F.png?v=1752669757"},{"product_id":"sepulchre-cool-toned-contour-palette","title":"Sepulchre True Cool Toned Contour Palette","description":"\u003ch1 data-start=\"399\" data-end=\"445\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"401\" data-end=\"443\"\u003eSEPULCHRE:\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch1 data-start=\"399\" data-end=\"445\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"401\" data-end=\"443\"\u003eCool Toned Contour Palette\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"486\"\u003eSix-Pan Pressed Powder Sculpting Palette\u003c\/p\u003e\n\u003cp data-start=\"488\" data-end=\"574\"\u003eSepulchre is a strictly cool-toned contour palette designed for true shadow placement.\u003c\/p\u003e\n\u003cp data-start=\"576\" data-end=\"633\"\u003eNo warmth.\u003cbr data-start=\"586\" data-end=\"589\"\u003eNo orange.\u003cbr data-start=\"599\" data-end=\"602\"\u003eNo bronze disguised as contour.\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"762\"\u003eEach shade mimics natural bone structure and depth exactly as light falls across the face, from soft hollow to dramatic carve.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1028\"\u003eSuitable from fair to deep skin tones, the palette includes both subtle and high depth options. The deeper shades are not exclusive to deeper complexions, when used with a light hand, they create controlled, grey based structure on fair skin without pulling warm.\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1083\"\u003eThis is shadow sculpting. Clean. Precise. Controlled.\u003c\/p\u003e\n\u003ch2 data-start=\"1090\" data-end=\"1103\"\u003eThe Shades\u003c\/h2\u003e\n\u003cp data-start=\"1105\" data-end=\"1481\"\u003e🖤 \u003cstrong data-start=\"1108\" data-end=\"1116\"\u003eOssa:\u003c\/strong\u003e Pale bone contour for subtle hollowing and structure\u003cbr data-start=\"1171\" data-end=\"1174\"\u003e🌑 \u003cstrong data-start=\"1177\" data-end=\"1189\"\u003eTenbris:\u003c\/strong\u003e Muted taupe-grey for soft, natural shadow\u003cbr data-start=\"1233\" data-end=\"1236\"\u003e🌒 \u003cstrong data-start=\"1239\" data-end=\"1248\"\u003eUmbra:\u003c\/strong\u003e True cool deep contour for strong dimension\u003cbr data-start=\"1294\" data-end=\"1297\"\u003e⚗️ \u003cstrong data-start=\"1300\" data-end=\"1309\"\u003eSolve:\u003c\/strong\u003e Light neutral blender to diffuse edges\u003cbr data-start=\"1350\" data-end=\"1353\"\u003e⚔️ \u003cstrong data-start=\"1356\" data-end=\"1367\"\u003eCoagula:\u003c\/strong\u003e Deep structural carve with grey undertone\u003cbr data-start=\"1411\" data-end=\"1414\"\u003e🌙 \u003cstrong data-start=\"1417\" data-end=\"1432\"\u003eLux Aeterna: \u003c\/strong\u003eCool silver highlight for sharp illumination\u003c\/p\u003e\n\u003ch2 data-start=\"1488\" data-end=\"1512\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 data-start=\"1488\" data-end=\"1512\"\u003eFormula \u0026amp; Performance\u003c\/h2\u003e\n\u003cp data-start=\"1514\" data-end=\"1710\"\u003e• Finely milled pressed powder\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e• High pigment, use sparingly\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e• Blendable without patchiness\u003cbr data-start=\"1610\" data-end=\"1613\"\u003e• Designed for precision sculpting\u003cbr data-start=\"1647\" data-end=\"1650\"\u003e• Suitable for face and eyes\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e• 100% vegan \u0026amp; cruelty free\u003c\/p\u003e\n\u003cp data-start=\"1712\" data-end=\"1796\"\u003eThese shades are intentionally pigmented. Build gradually for controlled definition.\u003c\/p\u003e\n\u003cp data-start=\"1712\" data-end=\"1796\"\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"1803\" data-end=\"1816\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"1818\" data-end=\"1861\"\u003eApply lightly with a small sculpting brush.\u003c\/p\u003e\n\u003cp data-start=\"1863\" data-end=\"2047\"\u003eUse lighter tones for subtle hollows.\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eUse deeper shades for dramatic bone structure.\u003cbr data-start=\"1949\" data-end=\"1952\"\u003eDiffuse edges with Solve.\u003cbr data-start=\"1977\" data-end=\"1980\"\u003eApply Lux Aeterna to high points or inner eye for cool-toned light.\u003c\/p\u003e\n\u003cp data-start=\"2049\" data-end=\"2118\"\u003eAlso suitable as cool-toned eyeshadows for monochrome sculpted looks.\u003c\/p\u003e\n\u003cp data-start=\"2049\" data-end=\"2118\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"2204\" data-start=\"2071\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eImages and Swatches by Ymggg97 \u0026amp; Noctis Artistry\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"2204\" data-start=\"2071\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"2204\" data-start=\"2071\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIngredients: Synthetic Fluorophlogopite, Carnuba Wax, Iron Oxide, Magnesium Stearate, Titanium Dioxide. \u003c\/span\u003e\u003c\/p\u003e","brand":"VE Cosmetics","offers":[{"title":"Default Title","offer_id":56001541636479,"sku":"Sepulchre","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/files\/D4730036-C2D0-415A-BC82-9D9B8BF49391.jpg?v=1777052976"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6345\/2611\/collections\/contour-blush-919448.jpg?v=1769523897","url":"https:\/\/ve-cosmetics.com\/collections\/cool-grey-contour.oembed","provider":"VE Cosmetics","version":"1.0","type":"link"}