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Never Conceal Your Magic – Liquid Matte Concealer
Lightweight • Full Coverage • Long-Wearing • Vegan & Cruelty-Free
Targeted coverage. Zero heaviness.
Never Conceal Your Magic is a high performance liquid matte concealer designed to perfect, brighten and sculpt with precision. The lightweight silicone-based formula glides smoothly over skin, blends effortlessly, and sets to a soft matte finish that looks natural, never dry or cakey.
Pigment-rich and buildable, it delivers full coverage that stays put throughout the day while remaining breathable and comfortable.
Ideal for under-eyes, blemishes, contouring, cut creases, and detailed work.
Reliable coverage, exactly where you want it.
✨ Finish
Soft matte
Smooth, skin-like texture
Blurs pores and fine lines
✨ Coverage
Full coverage
Buildable and blendable
A little goes a long way
✨ Wear & Performance
🖤 Lightweight and breathable
🖤 Long-wearing
🖤 Transfer-resistant
🖤 Helps resist creasing
🖤 Oil-controlling for shine-free wear
🖤 Suitable for all skin types
✨ Skin-Loving Ingredients
– Hyaluronic Acid to maintain hydration
– Avocado Oil to nourish and condition
– Flexible film-formers for lasting comfort
Coverage that performs without feeling heavy.
Shade Range
22 inclusive shades across fair to rich deep tones with cool, warm, olive and neutral undertones.
🔮 Shade Guide
Fair Shades
– Fair Rose – Fair skin with cool pink undertones
– Fair Warm – Fair skin with slight yellow-neutral undertones
– Fair Beige – Fair skin with neutral undertones
Light Shades
– Light Sand – Light skin with neutral undertones
– Light Peach – Light skin with cool pink undertones
– Light Beige – Light skin with warm undertones
Medium Shades
– Medium Peach – Medium skin with cool undertones
– Medium Sand – Medium skin with neutral undertones
– Medium Beige – Medium skin with golden undertones
Tan Shades
– Tan Sand – Tan skin with golden undertones
– Tan Neutral – Tan skin with yellow-neutral undertones
– Tan Walnut – Tan skin with very cool undertones
– Tan Latte – Tan skin with neutral undertones
Deep Shades
– Deep Caramel – Deep skin with cool undertones
– Deep Olive – Deep skin with warm-neutral undertones
– Deep Chestnut – Deep skin with neutral undertones
– Deep Cinnamon – Deep skin with cool red undertones
Rich Shades
– Rich Walnut – Rich skin with cool undertones
– Rich Chocolate – Rich skin with golden undertones
– Rich Cocoa – Rich skin with cool pink undertones
– Rich Ebony – Rich skin with neutral undertones
How to Apply for a Smooth, Crease-Free Finish
Concealer performs best with a light hand and the right prep. A few small tweaks make all the difference.
🖤 Prep first
Hydrated skin helps concealer glide and blend evenly.
Apply eye cream or moisturiser and let it fully absorb before makeup.
Too much product underneath can cause slipping.
🖤 Use less than you think
Start with a small dot.
This formula is highly pigmented, a little goes a long way.
Too much product = creasing.
🖤 Blend quickly
Blend with a sponge, brush, or fingertip while the concealer is still fresh.
Light tapping motions work best, avoid dragging.
🖤 Set gently
Press powder lightly into place using a puff or small brush.
Pressing locks coverage in. Sweeping can move product.
🖤 For extra longevity
Apply in thin layers and build gradually for fuller coverage.
Pro tip:
Use a small brush for detailed areas like cut creases, brows, or precise spot concealing.
Ingredients (INCI):Aqua (Water), Titanium Dioxide (CI 77891), Cyclopentasiloxane, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.
May contain (+/-): Iron Oxides (CI 77491, CI 77492).
Nocturne — Pre-Glued Cluster Lashes
Graphic. Winged. After-dark drama.
Nocturne is our most alternative cluster lash, designed for sharp, elongated shape and unmistakable edge.
Each cluster features a longer, tapered centre that creates a subtle bat-wing silhouette, giving your lash line lift, structure, and bold definition.
It’s not soft.
It’s not subtle.
It’s statement lashes, made easy.
Pre-glued with an invisible adhesive strip, Nocturne applies in seconds with no liquid glue or mess, so you get editorial impact without the effort.
🖤 Unique winged / bat-inspired silhouette
🖤 Instant alt & gothic statement look
🖤 Pre-glued for mess-free application
🖤 No liquid adhesive needed
🖤 Lightweight, flexible band
🖤 Water-resistant & long-wearing (multi-day wear with care)
🖤 Vegan & cruelty-free
✨ What’s inside
30 pre-glued clusters
Enough for multiple full lash sets
Custom placement for layered or graphic looks
✨ Style Details
• Volume: Medium/Full
• Shape: Winged / tapered / spiked
• Length: Medium–Long centre
• Finish: Graphic, structured definition
• Placement: Under-lash clusters
• Best for: Gothic, alternative, editorial, events, statement glam
✨ How to apply
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Start with clean, dry lashes
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Lift a cluster from the tray
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Place underneath your natural lashes, just above the waterline
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Gently press to secure
No glue. No drying time. Ready in seconds.
✨ Pro tips
• Keep lashes dry for the first 24 hours
• Avoid oil-based removers
• Space clusters to enhance the winged shape
• Store carefully to reuse
• Remove gently, never tug
Patch test recommended before use.
A true black liquid stain with a weightless, second skin feel. Buildable from a blurred, bitten finish to near opaque intensity. Sensory friendly — no wax, no stickiness. Safe for lips, cheeks, and skin. 100% Vegan & Cruelty-Free.
Enchanted Essence — Noir
Sensory-Friendly Lip & Skin Stain | Soft Black
A true black stain with a weightless, second-skin feel.
Noir delivers deep, inky pigment that melts into lips and skin, creating a soft, smoked finish that looks lived in rather than painted on. Unlike heavy lipsticks or creams, it sinks in quickly and fades naturally, no stickiness, no heaviness, no overwhelm.
Designed for lips, cheeks, and editorial shadowing wherever you want depth and drama.
Wear it tapped in for a blurred, bitten black or layer for darker, near-opaque intensity.
Why you'll love it
🖤 Lightweight liquid stain, no wax, no heaviness
🖤 Buildable pigment that softens and fades beautifully
🖤 Soft, comfortable, sensory-friendly wear
🖤 Lips, cheeks, and skin safe (not for use directly in eyes)
🖤 100% Vegan & Cruelty-Free
Dark. Effortless. Essential.
Noir is black, stripped back to its purest form.
How to use
Apply to clean, dry skin.
Tap or blend quickly with fingers or a brush.
Layer once dry for deeper intensity.
Allow a few minutes to fully set before eating or drinking.
Ingredients
Water, Aloe Gel, Octyldodecanol, Propylene Glycol, Glycerin, Glycerol, Polyether-26, Betaine, Sodium Hyaluronate, Disodium EDTA, Sorbitol, Rose Water, Aloe Extract, Vitamin E, Phenoxyethanol.
NYX – Liquid Matte Lipstick
Deep Blue-Toned Purple • True Matte • Gothic Night Lipstick
Divine darkness, made visible.
NYX is a deep blue-toned purple liquid matte lipstick, inspired by the primordial goddess of night. Shadow-drenched, commanding, and celestial in depth, this shade is made for goths, alternative makeup lovers, and night-aligned souls who thrive under moonlight rather than the sun.
Formulated in our cult-favourite vegan liquid matte formula, NYX delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set, designed to endure stage lights, rituals, and long nights without cracking or flaking.
☽ Deep purple with strong blue undertones
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no crumble or dryness
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
NYX is for night creatures, stargazers, and those who bloom in darkness, a shade worn not to soften the shadows, but to rule them.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Obitus – Liquid Matte Lipstick
Cool Grey-Lavender • True Matte • Ethereal Gothic Lipstick
A shade that lingers like a whispered farewell.
Obitus is a soft cool grey-lavender liquid matte lipstick, balancing delicate lavender with a cool, spectral grey. Gentle yet disarming, it evokes faded petals, twilight skies, and the stillness that settles just before night fully falls. Designed for goths, alternative makeup lovers, and dreamers of the in-between, this is a shade that feels otherworldly without being fragile.
Formulated in our cult-favourite vegan liquid matte formula, Obitus delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set offering lasting wear without cracking, flaking, or heaviness.
☽ Cool grey-lavender with a soft, spectral undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with a smooth feel
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Obitus is for those who find beauty in quiet endings, soft shadows, and the spaces between moments a colour that doesn’t shout, but never disappears.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
ALCHEMIST’S GOLD — Occult Ink Pot
Vivid Yellow | Multi-Purpose Waterproof Gel Pigment
Alchemist’s Gold is a high impact vivid yellow gel pigment designed for bold definition and creative expression. Bright, clear and unapologetically saturated, this shade is ideal for statement eyeliner, graphic detailing, artistic face work, and unconventional brow looks where maximum colour payoff is required.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Engineered for precision and durability, Alchemist’s Gold performs consistently across fine lines, bold strokes and layered application.
How to Use Alchemist’s Gold:
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Eyeliner — graphic lines, celestial accents, high-contrast detail
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Brow pomade — statement brows with vivid colour payoff
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Artistry work — symbols, liner accents, creative designs
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Eyeshadow base — intensify yellows and warm-toned pigments
Key Features:
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Vivid, high-pigment yellow shade
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Waterproof and long-wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Vegan • Cruelty-Free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
AQUA VITAE — Occult Ink Pot
Electric Turquoise | Multi-Purpose Waterproof Gel Pigment
Aqua Vitae is a vivid blue-green turquoise gel pigment created for high impact definition and expressive artistry. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where colour needs to cut cleanly and clearly.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Aqua Vitae performs reliably across fine lines, graphic application and layered looks.
How to Use Aqua Vitae:
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Eyeliner — graphic lines, bold wings, elemental detail
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Brow pomade — striking, unconventional brow looks
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Eyeshadow base — intensify blues, greens and teal pigments
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Artistry work — symbols, accents and creative designs
Key Features:
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Electric turquoise blue-green shade
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Waterproof and long wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BEST BUDS — Occult Ink Pot
Deep Forest Green | Multi-Purpose Waterproof Gel Pigment
Best Buds is a rich, deep forest green gel pigment created for bold yet grounded definition across eyes and brows. Earthy, saturated and distinctive, this shade is ideal for witchy brow looks, dramatic green eyeliner, and creative detailing inspired by botanical and alternative aesthetics.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Designed for precision and durability, Best Buds performs consistently for both everyday wear and statement looks.
How to Use Best Buds:
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Eyeliner — graphic green lines, smoky wings, creative detail
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Brow pomade — bold, unconventional brow definition
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Eyeshadow base — intensify greens and earthy-toned pigments
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Artistry work — detailed liner and accent work
Key Features:
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Deep forest green shade with rich depth
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Waterproof and long wearing once set
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Matte finish with smooth, opaque payoff
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Gel based formula for controlled application
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100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BLOOD MOON — Occult Ink Pot
Dark Brown | Multi-Purpose Waterproof Gel Pigment
Blood Moon is a rich, deep dark brown gel pigment designed for grounded definition across eyes and brows. Balanced between warmth and depth, this shade is ideal for structured brows, smoky liner, and earthy graphic detailing where black feels too stark but lighter browns lack impact.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Reliable and controlled, Blood Moon is suited to both everyday wear and more dramatic gothic looks.
How to Use Blood Moon:
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Eyeliner — soft smoky wings, diffused liner, grounded definition
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Brow pomade — sculpted brows with natural depth
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Eyeshadow base — deepen browns, reds and earth-toned pigments
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Artistry work — controlled shading and detail
Key Features:
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Deep dark brown shade with balanced warmth
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque payoff
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Gel-based formula for precision application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the desired level of definition. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BLUE MOON — Occult Ink Pot
Electric Blue | Multi-Purpose Waterproof Gel Pigment
Blue Moon is a vivid electric blue gel pigment designed for high impact definition and celestial inspired looks. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where intense colour and clarity are required.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Engineered for precision and durability, Blue Moon performs reliably across fine lines, graphic application and layered artistry.
How to Use Blue Moon:
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Eyeliner — sharp wings, graphic lines, celestial accents
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Brow pomade — bold, unconventional brow definition
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Eyeshadow base — intensify blues and cool-toned pigments
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Artistry work — symbols, accents and creative designs
Key Features:
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Vivid electric blue shade with clean payoff
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque coverage
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
ICE MOON — Occult Ink Pot
Icy White | Multi-Purpose Waterproof Gel Pigment
Ice Moon is a sharp, glacial white gel pigment created for high contrast definition and creative detailing. Highly pigmented and matte once set, this shade is ideal for graphic eyeliner, artistic detailing, spotlight effects, and precision work where clean white impact is required.
The smooth gel formula applies evenly with full opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Ice Moon can be worn alone for stark, high impact looks or layered over other shades to create contrast, dimension, and sculpted light.
How to Use Ice Moon:
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Eyeliner — graphic lines, negative space looks, high contrast detail
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Artistry work — face detailing, symbols, editorial effects
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Highlighting base — brighten inner corners or intensify pigments layered on top
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Eyebrows — for a stark white eyebrow sure to turn heads.
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High-pigment icy white shade
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Waterproof and long-wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for precise application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
PRE-RAPHAELITE — Occult Ink Pot
Dark Romantic Red | Multi-Purpose Waterproof Gel Pigment
Pre-Raphaelite is a deep, romantic crimson gel pigment inspired by classical oil paintings, velvet rebellion and historic gothic beauty. Rich and saturated without leaning neon or warm, this shade is ideal for dramatic eyeliner, sculpted brows, and expressive detail work where depth and intensity matter.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Pre-Raphaelite performs consistently across fine lines, bold wings and graphic application.
How to Use Pre-Raphaelite:
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Eyeliner — dramatic wings, classic gothic liner, graphic detail
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Brow pomade — bold, editorial brow looks
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Artistry work — creative liner, symbols, accent detailing
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Eyeshadow base — deepen reds and wine-toned pigments
Key Features:
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Deep crimson red shade with romantic depth
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Waterproof and long-wearing once set
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Matte finish with rich, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410