The Base Ritual ( Primer, Foundation, Concealer & Setting Powders)

Witchcraft Foundation

Award Winning • Flawless Coverage • Skin-Loving Formula • Vegan & Cruelty-Free

Your everyday base, perfected.

Witchcraft Foundation delivers buildable medium to full coverage with a lightweight, breathable feel that looks like skin, not makeup.

The smoothing water/silicone gel hybrid formula glides on effortlessly, blurs texture and pores, and sets to a natural radiant finish that can be worn dewy or softly matte with powder. Designed for long wear and real life, it resists transfer, holds through humidity and movement, and stays comfortable all day.

Reliable coverage. Comfortable wear. Skin-first performance.

✨ Finish

Natural radiant glow
Sets beautifully with powder for a soft matte look

✨ Coverage

Buildable — medium to full
Evens tone without heaviness or caking

✨ Wear & Performance

🖤 Lightweight and breathable
🖤 Smooth, streak-free blending
🖤 Blurs pores and uneven texture
🖤 Long-wearing
🖤 Transfer-resistant
🖤 Water-resistant
🖤 SPF 15 for added daily protection*

✨ Skin-Loving Formula

Infused with ingredients that support skin comfort while you wear it:

– Rose Water to soften and hydrate
– Liquorice Extract to help brighten and balance tone
– Hyaluronic Acid to maintain moisture
– Vitamin E antioxidants to protect
– Botanical extracts to soothe and condition

Makeup that works with your skin, not against it.

Shade Range

25 inclusive shades spanning very fair through deep tones, with cool, warm, olive, and neutral undertones for an accurate match across skin tones.

Shade 1: Extremely pale, pink/neutral undertones
Shade 2: Porcelain, warm undertones
Shade 3: Fair, Warm undertones
Shade 4: Pale/Fair, neutral undertones
Shade 5: Fair/Medium, cool undertones
Shade 6: Medium, neutral undertones
Shade 7: Medium, cool undertones
Shade 8: Medium/Tan, cool undertones
Shade 9: Medium/Tan, neutral undertones
Shade 10: Tan, warm undertones
Shade 11: Tan/Dark, cool undertones
Shade 12: Tan/Dark, red undertones
Shade 13: Medium/Olive, neutral undertones
Shade 14: Olive/Dark, cool undertones
Shade 15: Light Olive, neutral undertones
Shade 16: Dark/Olive, warm undertones
Shade 17: Dark/Olive, neutral undertones
Shade 18: Olive, warm undertones
Shade 19: Dark, cool undertones
Shade 20: Olive, cool undertones
Shade 21: Dark with olive tones
Shade 22: Dark, neutral undertones
Shade 23: Dark, slight cool undertones
Shade 24: Dark, warm undertones
Shade 25: Dark, neutral undertones

Find Your Undertone

Choosing the right undertone makes all the difference.
If you’re unsure where you sit, these quick tests can help you find your best match.

🧾 White Paper Test

Hold a sheet of white paper next to your bare face in natural daylight:

– Skin looks yellow or golden → Warm undertones
– Skin looks pink, rosy or slightly blue → Cool undertones
– Skin looks balanced, greyish or softly green → Olive or Neutral undertones

💍 Jewellery Test

Notice which metals flatter you most:

– Gold jewellery suits you best → Warm
– Silver suits you best → Cool
– Both look equally good → Neutral

Still unsure? Choose neutral  it’s the most forgiving starting point.

Good to know

• Suitable for all skin types
• Vegan & cruelty-free
• Recycled plastic packaging
• 24 month PAO

Contains SPF 15. For prolonged sun exposure, use additional sunscreen.

Witchcraft Foundation is designed to look like skin at its best, smooth, even, and comfortable all day. Reliable coverage, long wear, and skin-loving ingredients, so your base feels as good as it looks.

Because every great look starts with the right foundation. 🖤

Ingredients (INCI):
Aqua (Water), Cyclopentasiloxane, Polymethyl Methacrylate, Ethylhexyl Methoxycinnamate, PEG-10 Dimethicone, Trimethylsiloxysilicate, Magnesium Sulfate, Titanium Dioxide (CI 77891), Tocopherol, Tocopheryl Acetate, Sodium Hyaluronate, Lecithin, Hydrogenated Lecithin, Laminaria Saccharina Extract, Dipropylene Glycol, Laureth-7, Sorbitan Sesquioleate, Dimethicone/PEG-10/15 Crosspolymer, Triethoxycaprylylsilane, Dimethicone Silylate, Dimethicone Crosspolymer, Silica, Phenoxyethanol, Sorbic Acid.

May contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Chromium Oxide Green (CI 77288).

Warning: Keep out of reach of children, keep out of eyes, stop use if irritation occurs. Use within 24 months of opening.

White Witchcraft Foundation

Pigmented White Base • Buildable • Vegan • Cruelty-Free

For the bold & The spectral...

Our bestselling Witchcraft Foundation is reborn in pure, high impact white, designed for Trad Goth looks, alternative makeup lovers, performers, cosplayers, and anyone who wants a true porcelain or ghostly base without chalkiness or patchiness.

This isn’t costume paint. It’s real foundation, refined, breathable, and skin-loving. The lightweight, water-based formula delivers smooth, even coverage with a natural soft-dewy finish, building effortlessly from sheer veil to full opaque white without caking or cracking.

Wear it alone for a striking white base, or mix with your regular foundation to custom lighten any shade.

Beauty alchemy, bottled.

✨ Why you’ll love it

🖤 Highly pigmented true white for maximum opacity
🖤 Buildable coverage.. from soft pale to full white base
🖤 Smooth, streak-free blending
🖤 Lightweight & breathable (never heavy or mask-like)
🖤 Long-wearing & transfer-resistant
🖤 Suitable for all skin types
🖤 SPF 15 for added daily protection*

✨ Skin-loving ingredients

– Rose Water to soften & hydrate
– Liquorice Extract to help even tone
– Moisturising agents to smooth fine lines

💀 How to use

• Apply with fingers, sponge or dense brush
• Build in thin layers for maximum opacity
• Set gently with powder by pressing (not dragging) to avoid lifting
• Mix with other foundations to create your perfect lighter shade

For the smoothest, most opaque finish:

✨ Prep well
Hydrated skin = smoother coverage. Apply moisturiser and allow it to fully absorb before makeup.

✨ Apply in thin layers
Use a sponge, dense brush, or fingers and build gradually. Thin layers prevent streaks and caking.

✨ Press, don’t drag
When setting with powder, gently press or roll your puff onto the skin. Dragging can lift product.

✨ Let each layer settle
Give the foundation 20–30 seconds between layers for best adhesion.

Pro tip:
Set with a light dusting of our white setting powder for a soft finish, or bake slightly for stage, cosplay, or long-wear looks.

Perfect for:
goth makeup • cosplay • stage • editorial • SFX • alternative beauty • custom shade mixing

Contains SPF 15. For prolonged sun exposure, use additional sunscreen.

Ingredients

Water (Aqua), Glycerin, Ethylhexyl Palmitate, Cyclopentasiloxane, Dicaprylyl Carbonate, Isononyl Isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.

May contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Warnings

For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.

SEO: white foundation, goth makeup , cosplay makeup, pale base, theatrical makeup

Witchcraft – Beyond the Veil Primer

Brightening • Hydrating • Makeup-Gripping Base

 Step beyond the veil and into flawless skin with Witchcraft Beyond the Veil, a lightweight, water-based brightening primer designed to hydrate, smooth, and prepare the skin for long-lasting makeup wear.

Infused with liquorice root extract, this ethereal base helps visibly brighten and even the appearance of skin tone, while witch hazel works to refine the look of pores and smooth texture. Skin-conditioning squalane, shea butter, and capric/caprylic triglycerides help support comfort and hydration, making it suitable even for dry or sensitive skin.

A soft pink tint with ultra fine shimmer creates a subtle, lit-from-within glow, never glittery, just gently radiant.

Formulated with makeup-gripping silicones and film formers, Beyond the Veil helps makeup apply more evenly and stay in place for longer, creating a smooth, weightless canvas without heaviness or tightness.

✨ Lightweight and comfortable
✨ Helps smooth texture and extend makeup wear
✨ Hydrating, soothing, and antioxidant-rich
✨ Vegan & Cruelty Free
✨ Suitable for all skin types

Beyond the Veil is the first step in any glam ritual,  a soft veil of radiance before the transformation begins.

Witchcraft “Beyond the Veil” Primer 30ml Ingredients:

Water,1.3-Butanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trehalose, Cyclopentasiloxane, Squalane, Shea Butter, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Vitamin E, Trimethylsiloxysilicate, Capric/Caprylic Triglycerides, Glycyrrhiza Uralensis Root Extract, PEG-100 Stearate, Mica, L-Ascorbic Acid, Disodium EDTA, Sodium Hyaluronate, Phenoxyethanol, Allantoin, BHA, Ethylhexylglycerin,Methylparaben.

Never Conceal Your Magic – Liquid Matte Concealer

Lightweight • Full Coverage • Long-Wearing • Vegan & Cruelty-Free

Targeted coverage. Zero heaviness.

Never Conceal Your Magic is a high performance liquid matte concealer designed to perfect, brighten and sculpt with precision. The lightweight silicone-based formula glides smoothly over skin, blends effortlessly, and sets to a soft matte finish that looks natural, never dry or cakey.

Pigment-rich and buildable, it delivers full coverage that stays put throughout the day while remaining breathable and comfortable.

Ideal for under-eyes, blemishes, contouring, cut creases, and detailed work.

Reliable coverage, exactly where you want it.

✨ Finish

Soft matte
Smooth, skin-like texture
Blurs pores and fine lines

✨ Coverage

Full coverage
Buildable and blendable
A little goes a long way

✨ Wear & Performance

🖤 Lightweight and breathable
🖤 Long-wearing
🖤 Transfer-resistant
🖤 Helps resist creasing
🖤 Oil-controlling for shine-free wear
🖤 Suitable for all skin types

✨ Skin-Loving Ingredients

– Hyaluronic Acid to maintain hydration
– Avocado Oil to nourish and condition
– Flexible film-formers for lasting comfort

Coverage that performs without feeling heavy.

Shade Range

22 inclusive shades across fair to rich deep tones with cool, warm, olive and neutral undertones.

🔮 Shade Guide

Fair Shades
– Fair Rose – Fair skin with cool pink undertones
– Fair Warm – Fair skin with slight yellow-neutral undertones
– Fair Beige – Fair skin with neutral undertones

Light Shades
– Light Sand – Light skin with neutral undertones
– Light Peach – Light skin with cool pink undertones
– Light Beige – Light skin with warm undertones

Medium Shades
– Medium Peach – Medium skin with cool undertones
– Medium Sand – Medium skin with neutral undertones
– Medium Beige – Medium skin with golden undertones

Tan Shades
– Tan Sand – Tan skin with golden undertones
– Tan Neutral – Tan skin with yellow-neutral undertones
– Tan Walnut – Tan skin with very cool undertones
– Tan Latte – Tan skin with neutral undertones

Deep Shades
– Deep Caramel – Deep skin with cool undertones
– Deep Olive – Deep skin with warm-neutral undertones
– Deep Chestnut – Deep skin with neutral undertones
– Deep Cinnamon – Deep skin with cool red undertones

Rich Shades
– Rich Walnut – Rich skin with cool undertones
– Rich Chocolate – Rich skin with golden undertones
– Rich Cocoa – Rich skin with cool pink undertones
– Rich Ebony – Rich skin with neutral undertones

How to Apply for a Smooth, Crease-Free Finish

Concealer performs best with a light hand and the right prep. A few small tweaks make all the difference.

🖤 Prep first

Hydrated skin helps concealer glide and blend evenly.
Apply eye cream or moisturiser and let it fully absorb before makeup.

Too much product underneath can cause slipping.

🖤 Use less than you think

Start with a small dot.
This formula is highly pigmented, a little goes a long way.

Too much product = creasing.

🖤 Blend quickly

Blend with a sponge, brush, or fingertip while the concealer is still fresh.
Light tapping motions work best, avoid dragging.

🖤 Set gently

Press powder lightly into place using a puff or small brush.
Pressing locks coverage in. Sweeping can move product.

🖤 For extra longevity

Apply in thin layers and build gradually for fuller coverage.

Pro tip:
Use a small brush for detailed areas like cut creases, brows, or precise spot concealing.

Ingredients (INCI):Aqua (Water), Titanium Dioxide (CI 77891), Cyclopentasiloxane, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).

Never Conceal Your Magic – White Concealer

Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free

Not everything should be hidden.

Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.

Brighten. Sculpt. Customise. Create.

Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.

This isn’t costume paint.
It’s professional-level pigment, refined for skin.

✨ Why you’ll love it

🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way

✨ Skin-loving ingredients

– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition

💀 How to use

• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear

Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing

Makeup isn’t about hiding.
It’s about casting exactly the spell you want.

Ingredients (INCI)

Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).

Colour Magic Chaos Setting Powder – Translucent

Mattifying • Water-Resistant • Long-Wear Lock

Lock in your look like a sacred sigil.

Our Translucent Colour Magic Chaos Powder is the final step in your ritual, a finely milled, weightless setting powder that mattifies shine, blurs texture, and seals foundation (or doom paint) in place for flawless, all-day wear.

The translucent formula melts seamlessly into every skin tone with zero cast, leaving a smooth, soft-focus finish that stays put through heat, sweat, and long nights.

🌫️ Controls oil and shine
🌫️ Blurs pores and texture
🌫️ Water-resistant, long-wear hold
🌫️ Truly translucent — no flashback, no heaviness
🌫️ Suitable for all skin types

Whether you're summoning a soft matte base or locking in full glam, this is the powder that keeps everything in place.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)

Colour Magic Chaos Setting Powder – White

Soft-Focus • Smoothing • 

Seal your pale magick with a veil of white.

Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this loose white setting powder sets your base without dulling or altering your carefully crafted canvas.

Silky and finely milled, it glides effortlessly across the skin to blur texture, soften fine lines, and create a smooth, porcelain matte finish. The true white tone keeps ultra-pale and editorial looks crisp, clean, and bright .. never grey or muddy.

⚪ True white — no grey or chalky shift
⚪ Blurs pores and fine lines with a soft-focus finish
⚪ Lightweight and smooth, never heavy or cakey
⚪ Perfect for white base, corpse paint, and stage looks
⚪ Vegan & cruelty-free

For bone-pale beauty and frostbitten glamour, your final touch of flawless.

Ingredients (INCI):
Synthetic Mica, Magnesium Stearate, Silica, Nylon-12, Boron Nitride, Dimethicone, Methylparaben, CI 77491, CI 77499, CI 77492, CI 77891

Colour Magic Chaos Setting Powder – Pink

Brightening • Shadow-Softening • Soft-Focus Glow

Summon a soft flush of light.

Our Pink Colour Magic Chaos Setting Powder is a rose toned setting and finishing powder designed to counteract dark shadows, reduce sallowness, and instantly brighten the under-eye area with a fresh, healthy glow.

Finely milled and lightweight, it smooths texture, controls shine, and sets makeup while adding a subtle radiance that never looks flat or heavy. Beautiful across all skin tones — adding delicate warmth to lighter complexions and a lifting, brightened effect under the eyes for deeper tones.

🌸 Brightens dark circles and dull areas
🌸 Soft-focus smoothing and oil control
🌸 Sets makeup without heaviness
🌸 Perfect for under eyes, centre of the face, or all-over glow
🌸 Lightweight, long-wear finish

For skin that looks rested, radiant, and softly illuminated....your final touch of light.

Long-Wearing • Hydrating • Spell-Locked Hold

Seal your spells (and your face) with Hex Proof setting spray, a high-performance setting spray designed to lock in makeup for up to 16 hours of flawless wear.

Whether you’re wearing corpse paint, full glam, or a fresh-faced enchantment, this ultra fine mist hydrates, primes, sets, and refreshes in one lightweight veil.

Formulated with hyaluronic acid, aloe vera, glycerin, and panthenol, Hex Proof helps maintain skin comfort while delivering a smooth, weightless matte finish that resists fading, creasing, and daily chaos.

Designed for versatility, it can be used before, during, or after makeup application, making it an essential ritual step for long days, late nights, and everything in between.

Multi-purpose ritual use:

• Mist onto bare skin for light hydration before moisturiser

• Use as a priming veil for a smooth makeup base

• Set makeup layer by layer for extended wear

• Refresh and revive throughout the day with a light spritz

💨 Always shake well and spray from approximately 12 inches.

Hex Proof is your final spell  because your face deserves to stay fierce through rituals, revelry, and real life.

Ingredients:

AQUA, VP/VA COPOLYMER, ISOPROPYLALCOHOL, GLYCERIN, ETHOXYDIGLYCOL, PEG/PPG-17/6, DENDROBIUM NOBILE, ALOE BARBADENSIS, SOPHORA FLAVESCENS, LYCIUM BARBARUM, ECHINACEA PURPUREA, TREHALOSE, XANTHAN GUM, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, PANTHENOL, DIPOTASSIUM, HEXYLENE GLYCOL, COCETH-7, PPG-1-PEG-9 LAURYL, PEG-40 HYDROGENATED, AROMA

Colour Magic Chaos Setting Powder – Lilac

Brightening • Tone-Balancing • Soft-Focus

Awaken your radiance from the shadows.

Our Lilac Colour Magic Chaos Setting Powder is a soft-toned brightening powder designed to neutralise yellow undertones, reduce dullness, and instantly refresh tired or sallow skin.

Perfect for setting the under-eye, lifting uneven complexions, or adding a subtle brightened finish to the whole face, this finely milled formula smooths texture, controls oil, and delivers a soft-focus matte glow without heaviness or flashback.

🔮 Neutralises yellow and sallow tones
🔮 Brightens under-eyes and tired skin
🔮 Blurs fine lines and texture
🔮 Oil-controlling, water-resistant & long wear
🔮 Suitable for all ages and skin types

For days when you need a little light... Lilac is your finishing spell for lift, clarity, and glow.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)

Colour Magic Chaos Setting Powder – Green

Redness-Reducing • Colour-Correcting • Mattifying

Calm the fire. Restore balance.

Our Green Colour Magic Chaos Setting Powder is a finely milled colour-correcting powder designed to neutralise redness and even the complexion while setting makeup in place.

The soft green tone counteracts flush, irritation, and rosacea, blending seamlessly into the skin without leaving a cast. Lightweight, water-resistant, and oil-absorbing, it delivers a smooth, long-lasting matte finish that stays put from morning rituals to midnight spells.

🧪 Neutralises red and pink undertones
🧪 Controls oil and shine
🧪 Water-resistant, long-wear hold
🧪 Wear alone or over foundation
🧪 Suitable for all skin types

Your calm in the chaos, balance, blurred, and beautifully set.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)