shop by colour - Grey & White
Shop Grey & White Makeup
Discover grey and white makeup in shades ranging from soft ash and cool silver to smoky charcoal and pure, bright white.
This collection brings together our grey and white lip colours, eyeshadows, liners, highlighters and pigments, making it easy to shop by shade. Use them to create smoky gothic eyes, monochrome looks, sharp contrast, bright highlights or unusual statement lips.
Wear them alone or pair them with deeper colours to add shadow, light and definition.
Vegan. Cruelty-free. Made for beauty beyond black and white.
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Anarchy – Liquid Matte Lipstick
Cold Stone Grey Brown • True Matte • Alternative Gothic Lipstick
Order is an illusion. Anarchy is back.
Anarchy is a cold-toned stone grey brown liquid matte lipstick balancing grunge defiance with gothic restraint. Muted yet confrontational, it’s a signature shade for alternative and gothic makeup lovers who favour tension, contrast, and quiet rebellion over polish.
Formulated in our cult favourite vegan liquid matte formula, Anarchy delivers high pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to hold through long days, late nights, and every act of defiance in between.
♄ Cold stone grey brown with a muted, industrial edge
⛧ Highly pigmented with opaque coverage
☽ Long-wearing, waterproof, and transfer resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set before pressing lips together. Avoid excess oils prior to application for maximum longevity. Remove with an oil-based cleanser or balm.
Anarchy is for misfits, rule-breakers, and the quietly defiant, for those who know rebellion doesn’t always need to shout to be heard.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Anarchy – Prime for Rebellion Eyeshadow Primer
Matte White Pigment Base • Long-Wearing • Waterproof
Anarchy is a stark white eyeshadow primer designed to maximise brightness, clarity, and colour payoff. This ultra-light matte base creates the perfect foundation for bold, expressive makeup looks where pigment needs to perform at full intensity.
Formulated to amplify neon, pastel, and bright eyeshadows, Anarchy creates an even, opaque canvas that makes colour appear more vibrant and true to tone while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, high-impact colour placement, and experimental artistry across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.
✶ Matte, high-impact white pigment base
✶ Maximises brightness and colour clarity
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Anarchy is designed to unlock the full potential of high-brightness and light-based pigments.
✶ Intensifies neon, pastel, UV, and vivid bright shades
✶ Makes colour appear more opaque, vibrant, and true to tone
✶ Ideal for graphic liner, editorial looks, festival makeup, and artistic colour work
✶ Can be worn alone as a solid matte white base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Ashes to Ashes & Dust to Dust
Rituals for the Perfect Gothic Lip
Step into the realm of sacred beauty with Ashes to Ashes — a limited-edition liquid matte lipstick cloaked in beige with whispered undertones of brown and pink. Paired with its matching precision lip pencil, this spellbinding duo is housed in a custom box — ready to carve your intentions into the world with every stroke.
For those who dare to delve deeper into the void, Dust to Dust completes the ritual. A matte black lipstick and liner set, forged for the boldest of souls, ideal for layering with Ashes to Ashes to conjure a dramatic gothic ombré lip — where shadow and light collide.
🕯️ Wear them alone to channel subtle sorcery or combine them to invoke true vampiric glamour.
🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.
🖤 MERAKI
Concrete Grey • Satin Finish • Precision Cool
Meraki is a true cool-toned smokey grey, smooth, architectural, and unapologetically modern.
This isn’t silver.
This isn’t charcoal.
This is clean concrete softened into satin.
Part of the Bewitching Bullet collection, Meraki delivers full, even pigment in a single glide. The emollient-rich base creates a cushioned feel, while vegan candelilla wax gives structure and hold without dryness.
The finish sits between matte and cream, a refined satin that catches light without shine.
Why You’ll Love It
🖤 True cool toned grey – no warmth, no muddiness
🖤 Opaque, even payoff
🖤 Satin finish, smooth, not glossy
🖤 Comfort-focused formula with hyaluronic acid & vitamin E
🖤 100% vegan & cruelty-free
Wear It Your Way
• Pair with graphic liner for editorial impact
• Blur the edges for a grunged-out softness
• Deepen with black liner for storm-level intensity
Additional Ways to Wear
• Tap along the hollows of the cheeks for a cool-toned cream contour on fair skin
• Blend lightly under cheekbones for a soft editorial shadow
• Use around the temples or jawline for subtle dimension as Its blue-based grey tone creates natural-looking shadow rather than warmth, ideal for gothic sculpting or alternative base looks.
Ingredients:
Tridecyl Trimellitate, 2-Octyldodecanol, Ethylhexyl Palmitate, Hyaluronic Acid, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Diisostearyl Malate, Tocopherol, Phenoxyethanol.
May Contain (+/-):
CI 15850, CI 19140, CI 77491, CI 77891, CI 45410.
Blood Moon
Celestial Highlighter • Ritual Glow Compact
Blood Moon is a silver-lilac highlighter with shifting violet and crimson reflects that catch the light like moonfire on skin. Smooth, metallic and high impact, it blends effortlessly for a radiant glow that looks luminous , never chalky or glittery. These Violet and Crimson reflects can be stronger at the surface and the highlighter may become more silver toned towards the bottom of the pan.
Soft sweep for a cool celestial sheen.
Layer it for an intense, otherworldly beam.
🖤 Silver-lilac base with red and violet shimmer pigment- no swipe is ever the same.
🖤 Smooth, blendable texture with high reflective payoff
🖤 Multi-use: cheeks, eyes, inner-corner, collarbones or body glow
🖤 Stunning over dark bases for dramatic gothic looks
🖤 Long-wear radiance that grips skin beautifully
✨ Hidden Ritual Compact
Not just a highlighter, a keepsake.
This compact features a secret under-compartment, perfect for carrying tiny treasures:
crystals, notes, charms, seeds, sigils or mini tools for on-the-go magick.
Makeup… and a little mischief.
Vegan • Cruelty-Free • Ethically Crafted
Glow like moonlight.
Carry your secrets.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.
Cold Fog – Liquid Matte Lipstick
Cool Grey • True Matte • Gothic Cool-Toned Lipstick
Like a whisper across a moonlit graveyard.
Cold Fog is a hauntingly beautiful cool-toned grey liquid matte lipstick with a soft lilac undertone. Ethereal, unsettling, and quietly powerful, it’s made for goths, alternative makeup lovers, and creatives drawn to spectral shades that exist outside convention.
Formulated in our cult-favourite vegan liquid matte formula, Cold Fog delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to endure long days, late nights, and ritual-level commitment.
☽ Cool grey with a subtle lilac undertone for a striking alternative look
♄ Highly pigmented with opaque coverage
⛧ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, non-sticky feel with a smooth matte finish
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set.
Avoid heavy oils prior to application for maximum longevity. To remove, use an oil based cleanser or balm to break the seal.
Cold Fog is for the quiet storm, for those who favour restraint over excess, shadow over shine, and beauty that lingers like smoke long after the room has changed.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
gothic lipstick grey goth alternative
Never Conceal Your Magic – White Concealer
Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free
Not everything should be hidden.
Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.
Brighten. Sculpt. Customise. Create.
Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.
This isn’t costume paint.
It’s professional-level pigment, refined for skin.
✨ Why you’ll love it
🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way
✨ Skin-loving ingredients
– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition
💀 How to use
• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear
Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing
Makeup isn’t about hiding.
It’s about casting exactly the spell you want.
Ingredients (INCI)
Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.
May contain (+/-): Iron Oxides (CI 77491, CI 77492).
COVEN OF SHADOWS — Cool-Toned Loose Contour Powder (Medium–Deep)
Grey Sculpting Powder | Vegan Gothic Contour for Deeper Skin
Deep, cold and commanding , Coven of Shadows is a cool toned loose contour powder created specifically for medium to deep skin tones who want true shadow without warmth. Richly pigmented and grey toned, this shade sculpts with chilling precision, never orange, never muddy, always pure shadow.
Designed to mimic the stark hollows cast by moonlight on deeper complexions, Coven of Shadows is perfect for carving cheekbones, defining temples, sharpening jawlines and creating dramatic skeletal structure with elegance and control.
Formulated as a lightweight, ultra-fine loose powder, it blends seamlessly into the skin with a soft, matte, smoke like finish, allowing you to build from subtle definition to full gothic drama without heaviness.
Why You’ll Love Coven of Shadows:
🌑 True cool-toned grey contour for medium–deep skin
🕯️ High-impact pigment — a little goes a very long way
🦴 Ultra-fine matte powder for smooth, controlled sculpting
🎨 Loose format — perfect for artists and precision work
🖤 Generous 20g+ jar for long-term ritual use
🖤 100% vegan & cruelty-free
Use sparingly for quiet power, or build for full bone-carving authority.
Carve with confidence. Cloak yourself in shadow.
The Coven is calling.
Ingredients: Titanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide, Mica
Dimitri – Liquid Matte Lipstick
Metallic Smokey Grey • Matte-Metallic Finish • Grunge Gothic Lipstick
Where grunge meets gothic royalty.
Dimitri is a deep metallic smokey grey liquid lipstick laced with muted brown undertones, a shade suspended between tarnished elegance and decadent decay. Sultry, defiant, and deliberately unpolished, it’s made for goths, alternative makeup lovers, and grunge romantics who prefer their glamour corroded at the edges.
Formulated in our cult-favourite vegan liquid lipstick base, Dimitri delivers intense pigment payoff in a single thin layer, setting to a smooth matte-metallic finish with a molten sheen. Lightweight and comfortable on the lips, this high-performance formula is long-wearing, water-resistant, and resistant to smudging and transfer once set, without cracking or heaviness.
☿ Dark metallic smokey grey with grunge-brown undertones
♄ Highly pigmented with opaque coverage
⛧ Long-wearing and transfer-resistant once set
✶ Smooth, flexible matte-metallic finish with subtle sheen
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess balm or oils prior to application for best longevity. To remove, use an oil-based cleanser or balm to break the seal.
Dimitri is for lovers of rusted glamour, graveyard glamour, and controlled chaos for those who understand that beauty doesn’t need polishing to rule the room.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
GOTHIC grey shimmery lipstick
Divine
Icy Duochrome Highlighter • Celestial Glow Compact
Divine is a high impact silver highlighter with an icy green shift and scattered blue-violet spark. Ultra-reflective and glassy smooth, it melts into skin for a crisp, otherworldly glow that looks wet, luminous and light-catching, never chalky or dusty.
Soft sweep for a cool halo.
Layer it and it turns blinding.
🖤 Silver-white base with slight green shift and blue/violet flecks
🖤 Smooth, metallic finish with intense shine
🖤 Ultra-fine texture, no chunky glitter
🖤 Multi-use: cheekbones, eyes, inner-corner, body or graphic liner
🖤 Perfect for gothic, celestial and editorial looks
✨ Hidden Ritual Compact
Beauty with secrets.
This compact includes a concealed under-compartment for tiny keepsakes, crystals, charms, notes or whatever you like to carry with you.
Makeup… with mischief.
Vegan • Cruelty-Free • Ethically Crafted
Cold light. Sharp shine.
Glow like starlight.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.
Doom Paint – White
Full coverage. No compromise.
A high-pigment, oil-based face paint stick built for stage lights, sweat, and long nights.
Designed for corpse paint, gothic makeup, gigs, festivals, and performance wear, this creamy formula delivers bold, opaque colour with smooth, even coverage that won’t crack, flake, or fade under pressure.
No water. No activation. No fuss.
Just swipe on and go.
🖤 Why you’ll love it
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Intense, high-coverage white pigment
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Oil-based formula resists sweat, humidity & heat
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Won’t crack or dry out like water-activated paints
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Smooth, blendable texture for easy application
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No activation needed. apply directly with brush, sponge, or fingers
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Perfect for corpse paint, stage makeup & alternative looks
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Compact, mess-free stick format
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100% vegan & cruelty-free
How to use
Apply directly to clean, dry skin and blend as desired.
Set with translucent powder or fixing spray for extra hold.
Removal
Use an oil-based remover (or olive oil) to dissolve, then cleanse skin thoroughly.
Please note
Oil-based paints do not fully dry down.
Setting is recommended to minimise transfer.
May stain fabrics.
Safety
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Patch test before use
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For external use only
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Avoid waterline & inner eye
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Discontinue use if irritation occurs
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Do not ingest
Ingredients
Ceresin, Synthetic Beeswax, Microcrystalline Wax, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Mineral Oil, Ethylhexyl Palmitate, Silica, Synthetic Mica, Phenoxyethanol, BHA.
May contain (+/-) pigments depending on shade.
Ghoul – Liquid Matte Lipstick
Grey-Toned Purple • True Matte • Gothic Alternative Lipstick
For lips that speak from beyond the veil.
Ghoul is a haunting grey toned purple liquid matte lipstick, balancing cool lavender with shadowed depth. Otherworldly and quietly confrontational, it’s designed for goths, alternative makeup lovers, and dark romantics drawn to colours that exist between worlds.
Evolved from a previous cult favourite and reborn with a more spectral edge, Ghoul retains the same uncompromising attitude now rendered in a cooler, more unearthly form.
Formulated in our cult-favourite vegan liquid matte formula, Ghoul delivers high pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to last through long nights, rituals, and everything that follows.
☽ Grey-toned purple with a cool, ghostly undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to break the seal.
Ghoul is the colour of twilight rebellion, for those who haunt softly, linger longer, and leave something altered in their wake.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)