🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️

🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️

It finally happened.
We clawed our way out of the underworld — and straight into Forbes. Yes, that Forbes.

After over a decade of conjuring up ethical chaos in an industry addicted to glossing over cruelty, we’re honoured (and a little bit gobsmacked) to be featured in an article that shines a light on what we’ve been fighting for since day one. You can read it here: VE Cosmetics: How One Company is Reshaping Beauty Through Science and Advocacy

This isn’t just press. This is a reckoning.

For years, VE Cosmetics has put principles before profit — a decision that doesn’t make the path easy, but makes it worth it. While others focused on market trends, we were knee-deep in science, ethics, and magick, helping manufacturers strip away animal by-products, expose greenwashing, and create genuinely vegan alternatives.

And we did it for free.
Why? Because real change doesn’t happen when you're watching the bottom line. It happens when you're willing to get your hands dirty — metaphorically, and occasionally with a lot of spilled glitter.

We've stood against child exploitation in mica mining. We've challenged complacency in cruelty-free claims. We've raised our voices (and our eyeliner wands) against industry giants because silence was never our style.

To see this work recognised in a publication like Forbes? That’s not just a win for us.
It’s a win for every alternative brand that’s been told they’re “too niche.”
For every customer who’s chosen ethics over aesthetics.
For every gothic soul who’s felt unseen in a beige beauty landscape.

This moment is proof that being unapologetically us — black lipstick, sharp ethics, and all — was always the right path.

We’re not done. We’re just getting louder.

Thank you for walking this path with us. Here's to building a better beauty industry — one spell, one serum, and one rebellion at a time.

🖤 With eternal gratitude,
Lynsey & the VE Coven