Prime for Rebellion - eyeshadow primers
Prime for Rebellion
Coloured Eyeshadow Primers for Maximum Impact
Prime for Rebellion is a high-performance collection of coloured eyeshadow primers designed to transform the way pigment behaves on the skin.
Each shade in the range is purpose built, not decorative, created to intensify colour, improve wear, and give you control over depth, brightness, and finish. Whether you’re working with neons, pastels, multichromes, smoky mattes, or soft sculpted looks, the right base changes everything.
This is rebellion through intention: choosing how your makeup performs, not settling for compromise.
Why Use a Coloured Eyeshadow Primer?
Coloured bases don’t just hold pigment in place, they shape the final result.
A white base makes colour brighter.
A black base deepens and amplifies shift.
A red base adds warmth and drama.
A peach base brings balance and cohesion.
Prime for Rebellion allows you to build colour from the ground up, giving you richer payoff, truer tones, and longer-lasting wear, without creasing, fading, or dullness.
Performance Without Compromise
Every shade in the Prime for Rebellion collection features the same matte, creamy, high-grip formula:
✶ Waterproof, smudge-proof, and non-transfer
✶ Designed to enhance pigment payoff and longevity
✶ Smooth, blendable texture that sets without cracking
✶ Multi-use for eyes, graphic liner, cheeks, and lips
✶ 100% Vegan & Cruelty-Free
Bold colour deserves a base that can keep up.
Choose Your Power
From stark white to pitch black, soft peach to blood red, mint green to electric pink, each shade is designed to do a specific job.
Use them alone as statement colour.
Layer them under eyeshadow for intensity and depth.
Combine multiple bases to create contrast, dimension, and entirely new effects.
There are no rules here only tools.
Rebel With Purpose
Prime for Rebellion is for artists, misfits, ritual-makers, and anyone who believes makeup should be expressive, inclusive, and deliberate.
No “default” shades.
No assumptions.
No limits on who colour is for.
This is your base.
Your ritual.
Your rebellion.
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Akashic – Prime for Rebellion Eyeshadow Primer
Matte Black Pigment Base • Long-Wearing • Waterproof
Akashic is a deep, pitch-black eyeshadow primer designed to maximise depth, contrast, and intensity. This ultra-pigmented matte base creates the ultimate foundation for dramatic colour work and high-impact finishes.
Formulated to enhance multichrome, duochrome, metallic, and shimmer eyeshadows, Akashic provides a rich, opaque canvas that amplifies shift, sparkle, and dimension while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, smoked-out eyes, or full-lid shadow work across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.
✶ Matte, ultra-pigmented black base
✶ Maximises depth, shift, and dimension
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Akashic is designed to intensify and transform high-shift and reflective pigments.
✶ Enhances multichromes, duochromes, metallics, and shimmer shadows
✶ Deepens colour payoff and increases contrast and colour shift
✶ Ideal for graphic liner, smoky eyes, editorial looks, and dramatic artistry
✶ Can be worn alone as a solid matte black base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Anarchy – Prime for Rebellion Eyeshadow Primer
Matte White Pigment Base • Long-Wearing • Waterproof
Anarchy is a stark white eyeshadow primer designed to maximise brightness, clarity, and colour payoff. This ultra-light matte base creates the perfect foundation for bold, expressive makeup looks where pigment needs to perform at full intensity.
Formulated to amplify neon, pastel, and bright eyeshadows, Anarchy creates an even, opaque canvas that makes colour appear more vibrant and true to tone while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, high-impact colour placement, and experimental artistry across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.
✶ Matte, high-impact white pigment base
✶ Maximises brightness and colour clarity
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Anarchy is designed to unlock the full potential of high-brightness and light-based pigments.
✶ Intensifies neon, pastel, UV, and vivid bright shades
✶ Makes colour appear more opaque, vibrant, and true to tone
✶ Ideal for graphic liner, editorial looks, festival makeup, and artistic colour work
✶ Can be worn alone as a solid matte white base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Goetia – Prime for Rebellion Eyeshadow Primer
Matte Red Pigment Base • Long-Wearing • Waterproof
Goetia is a bold matte red eyeshadow primer designed to intensify warm-toned colour and deliver high-impact pigment. This audacious scarlet base creates power, depth, and clarity for statement makeup looks.
Formulated to enhance red, rust, terracotta, orange, and warm brown eyeshadows, Goetia creates an even, opaque canvas that boosts colour payoff while helping to prevent creasing and fading. Its creamy, blendable texture makes it ideal for graphic liner work, dramatic eye looks, or a bold wash of colour across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, built to withstand heat, sweat, and long wear.
Despite its intensity, Goetia remains comfortable on the skin, with conditioning ingredients that support extended wear without cracking or heaviness.
✶ Matte, high-impact pigment base
✶ Enhances warm-toned colour payoff
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Goetia is designed to intensify and deepen warm and fiery pigments.
✶ Amplifies red, scarlet, rust, terracotta, copper, orange, and warm brown shades
✶ Creates a strong base for graphic liner, editorial looks, and high-impact colour work
✶ Improves opacity and depth in warm matte and shimmer shadows
✶ Can be worn alone as a bold matte red wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Sigillum – Prime for Rebellion Eyeshadow Primer
Matte Deep Red Pigment Base • Long-Wearing • Waterproof
Sigillum is a deep, blood-red eyeshadow primer designed to bring intensity, depth, and dark elegance to bold makeup looks. Rich and commanding, this shade creates a powerful foundation for dramatic colour work and shadowed artistry.
Formulated to deepen red, burgundy, wine and dark berry eyeshadows, Sigillum creates an even, opaque canvas that enhances pigment payoff while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, vampy eye looks, or richly saturated colour placement across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.
✶ Matte, high-impact deep red pigment base
✶ Enhances dark red and burgundy tones
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Sigillum is designed to intensify and enrich deep, shadowed red pigments.
✶ Intensifies burgundy, wine, oxblood, crimson, plum-red, and dark berry shades
✶ Adds depth and drama to vampy, gothic, and editorial looks
✶ Ideal for graphic liner, smoked-out eyes, and dark romantic artistry
✶ Can be worn alone as a deep matte red base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Psychonaut – Prime for Rebellion Eyeshadow Primer
Matte Pink Pigment Base • Long-Wearing • Waterproof
Step beyond the veil with Psychonaut, a bold, electric pink eyeshadow primer created for vivid, high-impact colour work. Designed for expressive artistry, this hypnotic base transforms pigment into intensity.
Formulated to amplify pink, neon, and bright eyeshadows, Psychonaut creates an even, opaque canvas that enhances colour payoff while helping to prevent creasing and fading. Its matte, creamy texture blends effortlessly, making it ideal for graphic liner looks, bold editorial eyes, or a radiant wash of colour across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks colour in place with waterproof, smudge-proof, non-transfer wear — built to last through heat, movement, and long creative sessions.
✶ Matte, high-impact pigment base
✶ Intensifies bright and neon shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Psychonaut is designed to intensify and transform bright, neon, and pink-based pigments.
✶ Amplifies pink, fuchsia, magenta, neon, coral, and UV shades
✶ Helps colour appear more vivid, opaque, and true to tone
✶ Ideal for graphic liner work, editorial looks, festival makeup, and bold colour placement
✶ Can be worn alone as a standalone wash for an electric matte pink effect
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
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Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Quantum – Prime for Rebellion Eyeshadow Primer
Matte Bubblegum Pink Pigment Base • Long-Wearing • Waterproof
Quantum is a bold bubblegum pink eyeshadow primer designed to deliver playful intensity and high-impact colour. Vibrant and expressive, this bright pink base enhances vivid pigments while bringing a fresh, modern edge to creative makeup looks.
Formulated to intensify pink, neon, and bright-toned eyeshadows, Quantum creates an even, opaque canvas that boosts colour payoff while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, blush draping, or bold colour placement across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without heaviness.
✶ Matte, high-impact pigment base
✶ Enhances bright and neon shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Quantum is designed to amplify vivid, playful, and high-energy pigments.
✶ Intensifies bubblegum pink, hot pink, neon pink, coral, and bright candy tones
✶ Boosts clarity and impact in neon mattes and vibrant shimmers
✶ Ideal for graphic liner, blush draping, editorial looks, and playful colour work
✶ Can be worn alone as a bold matte pink wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasil oxane, PEG- 10 dimethicone, Butelyne Glycol Dimethicone, Synthetic Flouragraphite, Disteardimonium hectorite, phenoxyethanol, tocopheryl acetate, alcohol, mica, polymathy methacrylate, trimethysiloxysilicate,saccharide isomerase, sodium chloride, perfume, ethylhexylglyverin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Esoteric – Prime for Rebellion Eyeshadow Primer
Matte Mustard Yellow Pigment Base • Long-Wearing • Waterproof
Esoteric is a warm mustard-yellow eyeshadow primer designed to bring richness, warmth, and depth to bold colour work. This golden-toned base enhances earthy and fiery pigments while offering a striking foundation for graphic and editorial looks.
Formulated to intensify yellow, gold, orange, rust, and warm brown eyeshadows, Esoteric creates an even, opaque canvas that boosts colour payoff while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, sculpted colour placement, or expressive washes of warm pigment across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without heaviness.
✶ Matte, high-impact pigment base
✶ Enhances warm and golden tones
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Esoteric is designed to deepen and warm golden, earthy, and fiery pigments.
✶ Intensifies mustard, yellow, gold, orange, rust, terracotta, and warm brown shades
✶ Adds richness and opacity to warm mattes and metallics
✶ Ideal for graphic liner, editorial colour work, and bold artistic looks
✶ Can be worn alone as a matte mustard wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Arcane – Prime for Rebellion Eyeshadow Primer
Matte Peach Pigment Base • Long-Wearing • Waterproof
Arcane is a soft peach eyeshadow primer with subtle pink-brown undertones, designed to bring warmth, balance, and refinement to makeup looks across the spectrum. Gentle in tone but purposeful in function, this shade enhances softer colour stories while adding depth and cohesion.
Formulated to support neutral, blush, and softly warm eyeshadows, Arcane creates an even, smooth canvas that enhances pigment payoff while helping to prevent creasing and fading. Its matte, creamy texture blends seamlessly, making it ideal for eye sculpting, soft definition, or layered colour work across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without heaviness or tightness.
✶ Matte, softly pigmented peach base
✶ Enhances warm, blush, and neutral tones
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Arcane is designed to gently enhance and harmonise soft, warm, and balanced pigments.
✶ Supports peach, blush, rose, soft brown, bronze, and warm neutral shades
✶ Adds warmth and cohesion without overpowering the final look
✶ Ideal for everyday makeup, soft sculpting, and understated editorial looks
✶ Can be worn alone as a subtle matte peach wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Servitor – Prime for Rebellion Eyeshadow Primer
Matte Light Blue Pigment Base • Long-Wearing • Waterproof
Servitor is a soft, light blue eyeshadow primer designed to enhance clarity, brightness, and dimension in cool-toned makeup looks. Inspired by the idea of intentional creation, this delicate yet pigmented base brings calm precision to bold colour work.
Formulated to amplify pastel, icy, and cool-toned eyeshadows, Servitor creates an even, opaque canvas that enhances colour payoff while helping to prevent creasing and fading. Its matte, creamy texture blends effortlessly, making it ideal for graphic liner details, ethereal eye looks, or a soft wash of colour across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, offering long-lasting performance without heaviness.
✶ Matte, high-impact pigment base
✶ Enhances pastel and cool-toned shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Servitor is designed to brighten and refine cool, light, and iridescent pigments.
✶ Intensifies pastel blue, lilac, mint, silver, and icy tones
✶ Enhances duochromes and shimmers by improving contrast and clarity
✶ Ideal for ethereal makeup, graphic liner details, and soft editorial looks
✶ Can be worn alone as a light matte wash for a fresh, cool-toned effect
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Elements – Prime for Rebellion Eyeshadow Primer
Matte Mint Green Pigment Base • Long-Wearing • Waterproof
Elements is a cool, retro mint green eyeshadow primer designed to bring clarity, balance, and freshness to colour focused makeup looks. Light yet impactful, this shade offers a crisp base that enhances soft tones while remaining bold enough to stand alone.
Formulated to intensify pastel, mint, green, and cool-toned eyeshadows, Elements creates an even, opaque canvas that boosts colour payoff while helping to prevent creasing and fading. Its matte, creamy texture blends effortlessly, making it ideal for clean graphic liner, soft washes of colour, or ethereal eye looks, as well as creative use across cheeks and lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without heaviness.
✶ Matte, high-impact pigment base
✶ Enhances pastel, mint, and cool green tones
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Elements is designed to brighten and refine cool, light, and ethereal pigments.
✶ Intensifies mint, pastel green, aqua, pistachio, and cool pastel shades
✶ Enhances soft shimmers and duochromes by increasing contrast and clarity
✶ Ideal for clean graphic liner, airy editorial looks, and ethereal makeup
✶ Can be worn alone as a fresh matte mint wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Athame – Prime for Rebellion Eyeshadow Primer
Matte Green Pigment Base • Long-Wearing • Waterproof
Athame is a bold mid-green eyeshadow primer designed for precision, depth, and high-impact colour work. Inspired by the ceremonial blade used in ritual, this verdant base brings focus and control to expressive makeup looks.
Formulated to intensify green, olive, khaki, and earthy-toned eyeshadows, Athame creates an even, opaque canvas that enhances pigment payoff while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner work, bold eye looks, or sculpted colour placement across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks colour in place with waterproof, smudge-proof, non-transfer wear, built for long wear without cracking or heaviness.
✶ Matte, high-impact pigment base
✶ Enhances green and earthy tones
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Athame is designed to deepen and sharpen green-based and earth-toned pigments.
✶ Intensifies green, olive, moss, khaki, emerald, and forest shades
✶ Adds depth and richness to earthy, grunge, and botanical colour stories
✶ Ideal for graphic liner, sculpted eye looks, and editorial makeup
✶ Can be worn alone as a bold matte green wash
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasil oxane, PEG- 10 dimethicone, Butelyne Glycol Dimethicone, Synthetic Flouragraphite, Disteardimonium hectorite, phenoxyethanol, tocopheryl acetate, alcohol, mica, polymathy methacrylate, trimethysiloxysilicate,saccharide isomerase, sodium chloride, perfume, ethylhexylglyverin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Coven – Prime for Rebellion Eyeshadow Primer
Matte Plum Eyeshadow Primer • Long-Wearing • Waterproof
Coven is a cool-toned plum eyeshadow primer with a subtle grey undertone, designed to deepen colour and add moody dimension to eye looks. Ideal for creating smoky, shadowed effects, this base enhances pigment while maintaining a controlled, matte finish.
Formulated to intensify purple, mauve, berry, and cool-toned shadows, Coven creates an even, opaque canvas that helps prevent creasing and fading. Its matte, creamy texture blends smoothly, making it well suited to smoky eyes, graphic liner work, or layered editorial looks across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks colour in place with waterproof, smudge-proof, non-transfer wear, built for long wear without cracking or heaviness.
✶ Matte, high-impact pigment base
✶ Enhances cool-toned and smoky shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Coven is designed to deepen and refine cool-toned and muted pigments.
✶ Intensifies plum, purple, mauve, berry, charcoal, and grey-based shades
✶ Adds depth and dimension to smoky and grunge-inspired looks
✶ Ideal for cool-toned graphic liner, smoked-out eyes, and editorial makeup
✶ Can be worn alone as a soft matte wash for a shadowed plum effect
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005