Shop by Colour - Brown
Earth and bone, ash and smoke.
Our neutrals are anything but ordinary—ritual-ready shades of brown, taupe, beige, and bronze. They bring balance to bold looks or stand alone with quiet, grounding strength.
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SANGUINE — Occult Ink Pot
Red-Brown | Multi-Purpose Waterproof Gel Pigment
Sanguine is a deep red brown gel pigment that balances warmth with depth, sitting perfectly between fire and earth. Rich and grounded, this shade evokes candlelit rituals, ancient clay and smouldering embers, making it ideal for defined brows, burnt sienna eyeliner, and softer alternative looks where black feels too harsh.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for control and longevity, Sanguine delivers reliable performance for both everyday wear and more dramatic application.
How to Use Sanguine:
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Eyeliner — warm red-brown wings and graphic definition
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Brow pomade — sculpted brows with natural depth
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Eyeshadow base — enhance reds, browns and warm pigments
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Artistry work — detailed liner and creative accents
Key Features:
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Brick-toned red-brown shade
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque payoff
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Gel-based formula for precision application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BLOOD MOON — Occult Ink Pot
Dark Brown | Multi-Purpose Waterproof Gel Pigment
Blood Moon is a rich, deep dark brown gel pigment designed for grounded definition across eyes and brows. Balanced between warmth and depth, this shade is ideal for structured brows, smoky liner, and earthy graphic detailing where black feels too stark but lighter browns lack impact.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Reliable and controlled, Blood Moon is suited to both everyday wear and more dramatic gothic looks.
How to Use Blood Moon:
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Eyeliner — soft smoky wings, diffused liner, grounded definition
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Brow pomade — sculpted brows with natural depth
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Eyeshadow base — deepen browns, reds and earth-toned pigments
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Artistry work — controlled shading and detail
Key Features:
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Deep dark brown shade with balanced warmth
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque payoff
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Gel-based formula for precision application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the desired level of definition. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
As Above, So Below Palette
Balance, reflected in shadow and light.
The As Above, So Below Palette is a magickal mirror, created to explore duality, balance, and transformation through colour.
This 15 shade vegan eyeshadow palette blends celestial silvers, grounded earth tones, moss-touched greens, and deep mattes, forming a versatile colour story that moves effortlessly between soft everyday wear and ritual ready drama. Designed for those who walk between realms, it offers structure, depth, and intention in equal measure.
What makes the As Above, So Below Palette special:
✨ Balanced mix of mattes and shimmers for adaptable, layered looks
🌙 Duality led colour story inspired by earth, sky, shadow, and reflection
✨ High impact yet wearable expressive without excess
Whether you’re creating subtle mysticism, invoking dark goddess energy, or building a ceremonial smokey eye, this palette allows you to mirror your mood through colour — light answering shadow, shadow grounding light.
As Above, So Below is rooted in occult philosophy rather than trend. It is about alignment, intention, and the quiet power of balance.
✨ 100% Vegan & Cruelty-Free
✨ Indie crafted with intention
What is shaped above
will always reveal itself below.
Ingredients:
Synthetic Fluorphlogopite, Glycerol (Soybean), Butylene, Glycol, Carrageenan, Dimethicone/Vinyldimethicone, C12-14 Sec-pareth-7, Trimethylglycine, Polyethylene Terephthalate, Phenoxyethanol, Triethanolamine, Tremella Fruciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hylauranate, Hydroxyethylcellulose, Carbomer, Dimethicone, Pentaerythrityl Tetraisistearate, Silica, Diisostearyl malate, Magnesium Stearate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin
May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI77491/CI77492/CI77499) Ultramarine Blue (CI77007), Chromium Oxidegreen (CI77288), Hydrated Chromium Oxide Green (CI77289), Manganese Violet (CI7742), FD&C Yellow 5AL Lake (CI19140), FD&C Blue AL lake (CI42090)
As Above So Below witchy gothic neutrals
Enchanted Essence – La Mort
Sensory Friendly Lip & Skin Stain in Deep Brown
Say hello to the multi-use gothic tint you didn’t know you needed La Mort.
This rich, earthy deep brown stain is hauntingly beautiful and completely sensory-friendly, offering bold colour with a weightless touch. No waxy layers, no thick textures just a soft stain that lets your natural beauty speak for itself.
Created for lips, cheeks, and around the eyes (not in!), this versatile pigment glides on as a liquid and settles into the skin, fading gracefully over time. Whether you're after a barely there sepia flush or a full-bodied chocolate pout, La Mort delivers buildable drama without the heaviness.
🖤 Apply lightly for a natural, sunken warmth
🖤 Layer for a deeper, more intense finish
🖤 Easily blendable on clean skin or lips for a seamless effect
La Mort is the stain of soft darkness .. a kiss from the other side.
🌙 How to Work Your Lip Stain Ritual
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Begin by preparing your canvas, gently exfoliate lips first, as stains cling to dry or dead skin and may appear patchy.
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Shake the vial before you begin and awaken the pigment’s power.
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Enchant your lips with a sweep of colour (or summon a ghostly flush to your cheeks).
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If using on cheeks or eyes, apply sparingly, these potions are richly pigmented.
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Allow 3–5 minutes for the magick to bind. Once set, the stain does not need to be removed. it is fixed until it naturally fades.
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Apply with intent and let it dry. For a bolder, deeper enchantment, layer a second coat once the first has fully set. Wear alone for a haunted flush, or veil beneath your favourite lipstick to intensify the spell.
✨ Once sealed, your stain will not be easily undone.
🍷 Eating, drinking, or lip-licking may gradually soften the spell, but its trace lingers long after.
🔮 As with all magickal cosmetics, perform a small patch test before use. Every vessel is unique, and sensitivities may vary.
lip stain Ingredients:
Water, Aloe Gel, Octyldodecanol,propylene glycol, glycerin, glycerol, polyether -26, betaine, sodium hyaluronate, disodium eta, sorbitol, rose water, aloe extract, vitamin e, phenoxyethanol.
Ashes to Ashes & Dust to Dust
Rituals for the Perfect Gothic Lip
Step into the realm of sacred beauty with Ashes to Ashes — a limited-edition liquid matte lipstick cloaked in beige with whispered undertones of brown and pink. Paired with its matching precision lip pencil, this spellbinding duo is housed in a custom box — ready to carve your intentions into the world with every stroke.
For those who dare to delve deeper into the void, Dust to Dust completes the ritual. A matte black lipstick and liner set, forged for the boldest of souls, ideal for layering with Ashes to Ashes to conjure a dramatic gothic ombré lip — where shadow and light collide.
🕯️ Wear them alone to channel subtle sorcery or combine them to invoke true vampiric glamour.
🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.
Goblin – Liquid Matte Lipstick
Deep Brown • Matte Finish • Everyday Witchcraft
Sink your teeth into the shadows with Goblin, a rich, earth-toned deep brown with a matte finish that channels dark forest glam and underworld energy. Mysterious, bold, and wickedly wearable, this shade is perfect for those who thrive on the edge of convention.
A very long-lasting lightweight lipstick with true staying power.
Transfer-proof, kiss-proof, and unbothered by meals, spells, or storms.
For the perfect pout:
Gently exfoliate lips, apply a balm, then blot away any excess before applying. Let dry completely and prepare to turn heads.
Built to last—but if the magic lingers a little too long, simply remove with a lip scrub or oil-based cleanser like olive or coconut oil.
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Influence – Liquid Matte Lipstick
Plum Brown • Matte Finish • Power in Every Swipe
Not all spells are spoken. Some are worn.
Influence is a deep plum-brown shade with undeniable presence — bold, grounded, and darkly seductive. It’s for those who move through the world with quiet authority and leave an impression without saying a word.
Crafted in our cult-favourite Liquid Matte formula, Influence offers intense colour payoff, a smooth matte finish, and serious staying power — perfect for conjuring confidence that won’t crack or fade.
🖤 Rich plum-brown – warm, gothic, commanding
🖤 Transfer-proof, kiss-proof, and meal-proof
🖤 Lightweight texture for all-day wear and comfort
Application Ritual:
Exfoliate and prep with balm, blot away excess, and apply Influence with intention. Let it fully set before unleashing your charm. To remove, dissolve with a lip scrub or oil-based cleanser.
Influence is for subtle spellcasters, stylish alchemists, and every witch who commands the room without raising their voice.
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
SACRED
Liquid Matte Lipstick – Cool Mid Brown
Grounding. Mysterious. Powerful.
Sacred is a cool-toned mid brown that anchors any look with gothic elegance and quiet strength. Smooth, bold, and deeply pigmented, this shade is perfect for those who like their makeup with meaning.
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Ultra-pigmented liquid matte formula
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Transfer-proof, kiss-proof, and meal-proof
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Long-lasting yet lightweight for all-day comfort
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100% vegan and cruelty free
🕯 For the perfect pout: exfoliate, moisturise, and apply on clean lips. Use oil-based remover when you're ready to lift the spell.
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
SALT — Liquid Moisture Lipstick
Brick Red with Chocolate Undertones | Satin Comfort Finish
Warm, grounding and deliciously dark . Salt is a deep brick red liquid lipstick infused with rich chocolate undertones. It’s the shade of spiced wine, autumn rituals, and well worn magic ,earthy yet intoxicating, bold yet beautifully balanced.
Formulated with our Liquid Moisture low wax, comfort first blend, Salt glides on smoothly with rich, even pigment and settles into a soft satin-matte finish that feels lightweight and flexible on the lips. Designed with dry, sensitive and mature lips in mind, it delivers depth of colour without tightness or cracking.
As with all moisture-rich formulas, a light level of transfer may occur, depending on lip prep and individual body chemistry. For best performance, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love Salt:
🖤 Brick red with warm chocolate undertones
🖤 Moisture-rich, low-wax comfort formula
🖤 Soft satin-matte finish with a gentle sheen
🖤 Lightweight, breathable and comfortable for extended wear
🖤 100% vegan & cruelty-free
Earthy, intoxicating and endlessly wearable. Salt is the kind of red-brown you reach for when you want warmth with a wicked edge.
Ingredients:
Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
Crystals – Liquid Matte Lipstick
Clay Brown • Ultra-Matte • Earthbound Elegance
Stone, soil, and spellcraft — Crystals is magic unearthed.
Crystals is a rich clay brown that evokes sacred ground, ritual vessels, and raw elemental beauty. It's bold yet wearable — the perfect blend of earth and elegance for those who channel power from beneath their boots.
Crafted in our cult-favourite Liquid Matte formula, Crystals offers full coverage pigment, a flawless matte finish, and all-day durability — staying fierce through meals, kisses, and incantations.
🪨 Earthy clay tone – natural, grounded, deeply pigmented
🪨 Transfer-proof, kiss-proof, witch-proof
🪨 Featherlight comfort with no flaking or dryness
Application Ritual:
Exfoliate and prep lips, blot off excess balm, apply Crystals, and allow to dry completely. To break the spell, remove with an oil-based cleanser or lip scrub.
Crystals is for witches who walk barefoot on stone floors, for the grounded and the fierce, for lips that speak in truths and cause tremors.
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Anarchy – Liquid Matte Lipstick
Cold Stone Grey-Brown • Ultra-Matte • Long-Wearing Rebellion
Order is an illusion. Anarchy is back.
Anarchy is a fierce, cold-toned stone grey-brown — the perfect balance of grunge, goth, and anti-establishment energy. Smooth, bold, and unapologetically alternative, this best-selling shade returns in our iconic Liquid Matte formula for lips that speak in silence but scream in colour.
Velvety, lightweight, and built for chaos, Anarchy delivers intense pigment, a true matte finish, and all-day staying power that holds up through every rebellion — even meals.
🖤 Chilled grey-brown tone with attitude
🖤 Transfer-proof, kiss-proof, meal-proof
🖤 Comfortable & long-wearing, never drying or crumbly
Application Ritual:
Exfoliate and moisturise lips, blot away any excess balm, then apply. Let it fully dry to activate the spell. To remove, use an oil-based cleanser or lip scrub.
Anarchy is for the misfits, the rule-breakers, and the beautifully defiant.
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Banished Liquid Blush – Esoteric
Liquid Blush Potion • Soft Brown-Pink Veil
Colour whispered through veils. Beauty only the initiated understand.
Unlock forbidden flush with Esoteric, a soft brown-toned pink that melts into the skin like a lost ritual remembered. Part of our Banished Blush series, this liquid elixir delivers a hauntingly natural tint — as though your soul had just been stirred.
🕯️ Apply sparingly for a subtle, spellbound glow
🌒 Layer to deepen your enchantment and raise the power
💀 Light, silky texture that blends like candle smoke across the cheeks
Wear it for moonlit ceremonies, shadow work, or just to bring warmth back to the skin after a long night of conjuring. A single drop is enough to awaken the living — or the dead.
✨ Vegan • Cruelty-Free • Buildable Ritual Formula
You don’t wear this shade.
You summon it.
This is Esoteric. And not everyone is meant to understand it.
INGREDIENTS: WATER/AQUA, DIMETHICONE, ISODODECANE, PEG-10 DIMETHICONE, DIMETHICONE CROSSPOLYMER, SILICA, DIMETHICONOL, ALUMINUM HYDROXIDE, DISODIUM STEAROYL GLUTAMATE, REFINED OLIVE POMACE OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL. MAY CONTAIN(+/): TITANIUM DIOXIDE(CI 77891), IRON OXIDES(CI 77491, Cl 77492, CI 77499), ULTRAMARINES(CI77007)