Shop by Colour- Pink

Witchcraft – Beyond the Veil Primer
Brightening Water-Based Primer with Witch Hazel & Liquorice

Step beyond the veil and into flawless skin with our ethereal Witchcraft Primer — a hydrating, illuminating base potion designed to prep your canvas for spellbinding beauty.

This water-based formula is infused with liquorice root to help even skin tone and visibly brighten, while witch hazelworks its natural magick to minimise pores and gently hydrate, plumping out fine lines for a smoother, more radiant complexion.

💗 A soft pink tint with ultra-fine shimmer adds a subtle glow — never glittery, just enough to look enchanted from within.

✨ Lightweight
✨ Vegan & Cruelty-Free
✨ Suitable for all skin types

Beyond the Veil is your first step in any glam ritual — a veil of radiance before the transformation begins.

Witchcraft “Beyond the Veil” Primer 30ml Ingredients:

Water,1.3-Butanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trehalose, Cyclopentasiloxane, Squalane, Shea Butter, Hydroxethl Acrylaye/Sodium Acryloyldimethyl Taurate Copolymer, Vitamin E, Trimethylsiloxysilicate, Capric/Caprylic Triglycerides, Glycyrrhiza Uralensis Root Extract, PEG-100 Stearate, Mica, L-Ascorbic Acid, EDTA-2Na, Sodium Hyaluronate, Phenoxyethanol, Allantoin, BHA, Ethylhexylglycerin, Methyl Parahydroxybenzoate.

Colour Magic Chaos Setting Powder – Pink

Brightening • Shadow-Softening • Radiance-Boosting

Summon a soft flush of ethereal light.
Our Pink Colour Magic Chaos Powder is a rose-toned setting and finishing powder designed to counteract dark shadows, neutralise sallowness, and brighten the under-eye area with a subtle, luminous glow.

Powered by colour theory and a touch of glamour magick, this finely milled powder enhances all complexions — adding a delicate warmth to lighter skin tones, and a beautiful brightening lift under the eyes for deeper skin tones.

🌸 Brightens and balances dull or shadowed areas
🌸 Softly radiant finish — never flat, always fresh
🌸 Ideal for under eyes, centre of the face, or an all-over glow

For skin that glows like a love spell — this is your sacred sigil of light.

HAUNTED — Liquid Moisture Lipstick

Bright Cool-Toned Pink | Satin Comfort Finish

Playful, eerie and impossible to ignore. Haunted is a bright, cool-toned pink liquid lipstick with a spirited, otherworldly twist. Think glamorous ghost energy, séance-ready sweetness, and just a hint of mischief beneath the pastel glow.

Formulated with our Liquid Moisture low-wax, comfort-first blend, Haunted glides on smoothly with vibrant pigment and settles into a soft satin-matte finish that feels lightweight and flexible on the lips. Designed for dry, sensitive or mature lips, it delivers bold colour without tightness or flaking.

As with all moisture-rich formulas, a light level of transfer may occur, depending on lip prep and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.

Why You’ll Love Haunted:

🖤 Bright, cool-toned pink with a vivid finish
🖤 Moisture-rich, low-wax comfort formula
🖤 Soft satin-matte finish with a gentle sheen
🖤 Lightweight, breathable and comfortable for extended wear
🖤 100% vegan & cruelty-free

Sweet, strange and beautifully spirited. Haunted proves that even the undead know how to serve a perfect pink.

Ingredients:

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

LAMEN — Liquid Matte Lipstick
🌸 Cool-Toned Pink

A sacred pink with quiet power. Lamen is a cool-toned, soft pink liquid matte lipstick inspired by protective sigils and whispered spells. Gentle yet purposeful, it’s perfect for ethereal beauty, soft rebellion, or layering with deeper tones for a custom gothic lip look.

• Intense colour payoff with a soft yet striking finish

• Lightweight, liquid-to-matte formula that feels comfortable all day

• Transfer-proof, kiss-proof, and long-lasting wear

• 100% vegan & cruelty-free — always

🕯 Lip Ritual
Exfoliate with a lip scrub, moisturise, then blot away excess balm. Apply with care and allow to dry completely to seal the magick.

🔮 To Break the Spell
Remove gently with a lip scrub or an oil-based cleanser (coconut or olive oil work beautifully).

Ingredients:

Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch

May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)

Welcome to our new and improved Matte Bullet Lipstick range.

Our range of shades are long wearing and conditioning.

Medium purple with neutral undertones.

Check out the swatch video below by Elizabeth Sitford:

Mystifying Matte Bullet Lipstick - With Us Not For Us

Ingredients:

Candelia Cera, PE Wax, Squalane, Hyaluronic Acid, Jojoba Oil, Vitamin E, TridecylTrimelliate, CI 77891, CI 77492 

HEART PLUMPING GLOSS

Hydration, enchantment, and a kiss of soft stain.

Wrap your lips in loving magick with our Heart Plumping & Hydrating Gloss — a dark purple gloss that looks deep in the tube but applies sheer, leaving behind a soft, radiant pink stain as it fades.

Infused with Hyaluronic Acid, Coconut Oil, Vitamin E, and Shea Butter, this gloss delivers deep, lasting hydration with a glossy, sophisticated sheen. It’s designed to gently plump fine lines — not sting or swell — offering a smooth, fuller-looking finish with zero discomfort.

🖤 Dark purple gloss with a sheer, wearable finish
🖤 Leaves behind a delicate pink stain
🖤 Non-stinging formula that smooths fine lines
🖤 Hyaluronic Acid, Vitamin E, Coconut Oil & Shea Butter
🖤 Vegan, cruelty-free, and gentle on sensitive lips

This is gloss for lovers, dreamers, and soft-hearted rebels — comfort, care, and a little bit of sorcery in every swipe.

Ingredients:Mineral Oil (Parrafinium Liquid), Ethylene/propylene/Styrene copolymer, Polyisobutene, Bis (16- methylheptadecyl) matte, hyaluronic acid, cocos nucifera (coconut oil), argon oil, butrospermumparkii (shea butter) oil, vitamin E, red 7 lake (CI 15850) 

SACRED — Magic Metallic Liquid Lipstick

Heather Lilac Metallic | Luminous Comfort Finish

Ethereal, mystical and softly radiant. Sacred is an intense heather-lilac metallic liquid lipstick that glows like moonlit petals scattered across a ritual altar. Cool-toned and quietly powerful, this is the shade for witches who prefer their magick refined, luminous and intentional.

Formulated with our Magic Metallic lightweight, long wear blend, Sacred delivers high-impact shimmer with a smooth, flexible feel on the lips. It dries down comfortably while maintaining its molten glow, giving you the drama of a metallic with the wear time of a performance formula.

Designed to be long-lasting and transfer-resistant, Sacred holds through speaking, sipping and spellwork while remaining lightweight and comfortable on the lips.

Why You’ll Love Sacred:

🖤 Heather-lilac metallic shimmer
🖤 Luminous satin-metallic finish
🖤 Lightweight, comfortable long-wear formula
🖤 Transfer-resistant and kiss-resistant
🖤 100% vegan & cruelty-free

Quietly powerful and divinely luminous. Sacred is metallic magick for the softly defiant.

Ingredients: 

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Metallic Colour Pigment, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

OMEN – Liquid Matte Lipstick
🕯 Brown-Toned Pink

A whisper of prophecy wrapped in velvet. Omen is a grounded pink with earthy brown undertones—subtle, mysterious, and perfectly poised between soft enchantment and bold statement. A go-to for witches who favour understated elegance with hidden power beneath the surface.

• Deeply pigmented & ultra-long-wearing

• Transfer-proof, kiss-proof & spell-resistant

• Lightweight matte formula with comfortable wear

🔮 Ritual for best results:
Start with a gentle lip scrub, moisturise, and blot away excess balm or oil. Apply with intention and let dry completely to seal in the magic.

🌙 To break the enchantment:
Use a lip scrub or oil-based remover (like olive or coconut oil) to dissolve the spell.

Ingredients:

Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch

May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)

Poisonous Lip Drip – Salvia

Lucid shimmer. Visionary colour.

Salvia is a sheer multichrome Lip Drip infused with UV inspired shimmer that shifts between lilac pink, purple, and electric blue. Delicate and dreamlike when worn alone, this shade transforms dramatically when layered, revealing deeper, cooler tones with an almost psychic intensity.

On bare lips, Salvia creates a soft, iridescent lilac pink glow with subtle shimmer. Applied over darker shades, especially black, it blooms into a striking purple blue multichrome with vivid dimension and movement.

Inspired by the trance-inducing Salvia plant and its ritual history, this gloss is strange, beautiful, and otherworldly. Presented in an ornate, wearable vial, Salvia is both makeup and magick, something to wear, wield, or display.

Why you’ll love it

• Sheer multichrome lip gloss shifting lilac pink, purple & blue

• High shine, lightweight non sticky formula with comfortable wear

• Soft and delicate alone, bold and transformative when layered

• 100% vegan & cruelty free

• Presented in a wearable vial beauty meets ritual

Salvia isn’t just lip gloss, it’s a lucid dream for your lips.

Images show Salvia worn alone and layered over black lipstick.

Ingredients:

HYDROGENATED STYRENE, ISOPRENECOPOLYMER, SILCA DIMETHYL SILYLATE POLYISOBUTENE, SYNTHETIC MICA, PHENOXYETHANOL, CI45410, CL15850, CI77891, CI77499, CI77492, CI77491

Iron – Liquid Metallic Lipstick

Metallic Lilac • Pink Undertone • Alchemical Glamour

Forged in beauty, worn like armour.
Iron is a striking metallic lilac infused with a soft pink undertone, capturing the duality of strength and softness. Delicate yet defiant, it glows with a spellbound shimmer — like moonlight catching the edge of a ceremonial blade.

Formulated in our long-wearing Liquid Metallic blend, Iron delivers a fierce colour payoff, a silken metallic sheen, and the lasting power of a forged enchantment.

⚙️ Lilac with a pink glint – ethereal but formidable
⚙️ Transfer-proof, kiss-proof, and meal-resistant
⚙️ Weightless wear with intense shimmer and zero crumble

Application Ritual:
Smooth and exfoliate your lips, moisturise lightly, blot, then apply Iron with intent. Let it dry to lock in your power. To remove, dissolve with an oil-based cleanser or lip scrub.

Iron is for soft-hearted warriors and those who wear resilience like a crown.

Ingredients:

Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch

May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)

Poisonous Lip Drip – Brugmansia

Bewitching bloom. Irresistible shimmer.

Brugmansia is a luminous multichrome Lip Drip that glows with soft gold and delicate pink, a floral inspired enchantment that catches the light beautifully in a single swipe. Gentle, radiant, and endlessly wearable, this shade proves that subtle can still be spellbinding.

Worn alone, Brugmansia delivers a sheer, glowing shimmer with a touch of colour. Layered over black lipstick, it reveals deeper magic, transforming into a haunting golden pink radiance with rich, dimensional depth.

Inspired by the narcotic beauty of the Brugmansia flower, this gloss balances softness with danger. Presented in an ornate, wearable vial, it doubles as both makeup and talisman, something to wear, wield, or display.

Why you’ll love it

• Gold and pink multichrome lip gloss with luminous shimmer

• High-shine, lightweight non sticky formula with comfortable wear

• Beautiful in one swipe or layered over dark lip shades

• 100% vegan & cruelty free

• Presented in a wearable vial beauty meets ritual

Brugmansia is a Poisonous Lip Drip you’ll reach for again and again, soft, seductive, and absolutely spellbinding.

Ingredients:

HYDROGENATED STYRENE, ISOPRENECOPOLYMER, SILCA DIMETHYL SILYLATE POLYISOBUTENE, SYNTHETIC MICA, PHENOXYETHANOL, CI45410, CL15850, CI77891, CI77499, CI77492, CI77491

SMOOCH — Magic Metallic Liquid Lipstick

Pink/ Burgundy Metallic | Luminous Comfort Finish

Sultry, intense and steeped in dark romance. Smooch is a seductive fusion of pink and deep burgundy wrapped in a molten satin-metallic glow. Rich, dramatic and undeniably divine, it’s the kind of shade that leaves a lasting impression without ever smudging the memory.

Formulated with our Magic Metallic lightweight, long-wear blend, Smooch delivers high-impact metallic colour with a smooth, flexible feel on the lips. It dries down comfortably while maintaining its luminous finish, giving you powerful pigment with featherlight wear.

Designed to be long-lasting and transfer-resistant, Smooch holds through talking, sipping and spellcasting while staying comfortable and flawless.

Why You’ll Love Smooch:

🖤 Pink-burgundy fusion with satin-metallic shimmer
🖤 Luminous, molten metallic finish
🖤 Lightweight, comfortable long-wear formula
🖤 Transfer-resistant and kiss-resistant
🖤 100% vegan & cruelty-free

For lovers, rebels and slow-burning hearts. Smooch is dark romance sealed in shimmer.

Ingredients: 

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Metallic Colour Pigment, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol