Unveil Our Story
Experience Ethical Beauty with VE Cosmetics
(Image of Lynsey by Lou Sinner Photography)
VE Cosmetics is the darkly inspired brainchild of Lynsey—known to many as VioletEyes.
A proud AuDHD vegan living with OCD, Tourette’s, Ehlers-Danlos Syndrome, and Fibromyalgia, Lynsey has always walked a path paved with honesty, compassion, and rebellion. She believes in the power of community, in lifting others up, and in weaving a little magick into the mundane. Her ethos is simple yet radical: we are here to help one another, and to do no harm in the process.
With a degree in Biochemistry and Medical Physics, Lynsey spent years working as a clinical scientist—until the call of creative freedom became too loud to ignore. Her alter ego VioletEyes graced the pages of countless alternative publications, where she used her platform to speak boldly for animal rights. Never one to sit in silence, she regularly auctioned her modelling wardrobe to raise funds for animal rescues.
But behind the glamour was a frustration: the makeup used on set was rarely vegan or cruelty free. Lynsey would arrive at shoots with her own kit, unwilling to compromise her values for the sake of vanity. This small act of resistance became the spark that lit the cauldron—VE Cosmetics was conjured from that very fire.
In 2014, upon becoming pregnant, Lynsey chose to retire from modelling and poured everything she had—every penny, every dream—into building a brand that honoured her beliefs. Thus, VE Cosmetics was born: unapologetically gothic, fully vegan, fiercely cruelty-free, and unwavering in its mission to be both high quality and inclusive.
Behind the scenes, Lynsey offered her expertise freely to cosmetic manufacturers, helping them reformulate their products with vegan alternatives and encouraging a wider shift toward ethical beauty. Her efforts opened doors not only for VE Cosmetics, but for countless indie brands seeking to embrace the cruelty-free path.
What began as one woman’s stand against compromise has become a movement. VE Cosmetics is more than a brand—it’s a spell woven from rebellion, compassion, and glamour.
Born from Lynsey’s personal code—a blend of fierce compassion, scientific insight, and gothic rebellion—these values became the very lifeblood of the brand.
🕯 Our Ethos is Sacred:
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We never test on animals.
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We do not commission, condone, or collaborate with any entity that does.
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We refuse to purchase ingredients from suppliers who test on animals.
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Since our launch on 01.06.2015, no product has included ingredients tested on animals, nor will any finished product be tested—now or ever.
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Our creations are not, and will never be, sold in countries where animal testing is required by law.
✨This vow is not mere policy—it is a pact. A ritual of respect for the creatures we share this realm with. When you wear VE Cosmetics, you wear glamour without guilt and magick without compromise.
So, if you feel called to support a female-owned, vegan-led coven of creativity—whose products have graced the pages of publications like Vogue and painted the faces of artists across the globe—then VE Cosmetics is for you.
If your heart beats for a pioneering UK indie brand, among the first to craft a fully vegan and cruelty-free makeup line, and who will never waver from that sacred commitment, then VE Cosmetics is for you.
If you seek a brand that speaks loudly and proudly for the voiceless—who stood before Parliament in 2023 alongside The League Against Cruel Sports to uphold the Business Without Bloodsports pledge—then VE Cosmetics is for you.
If you want your beauty ritual to align with the Earth’s healing, know this: VE Cosmetics has been honoured with environmental awards and, as of October 2023, has planted over 3,856 trees—restoring wild lands, aiding biodiversity, and conjuring carbon back into the soil where it belongs.
Thank you for stepping into our world, and for taking the time to walk through the spellbound story that is VE Cosmetics.