The Ritual Manual (Product Guides)

  There are two kinds of witches in this world: those who glow like moonlight on tombstones, and those who claim they “prefer matte finishes.”  Highlighting or illumination magick, as we prefer to call it — is the art of summoning light where the shadows dare not tread. It’s the final blessing in your ritual, the beam of divine chaos that says: Yes, I am alive, and possibly part celestial being.   ✨ What Is Highlighting? In mortal terms: applying a lighter, reflective pigment to the high points of your face, cheekbones, nose bridge, cupid’s bow, brow bone, and anywhere you want the world to notice your otherworldly glow. Or calling upon the moon to personally sponsor your cheekbones. 🌙 How to Highlight Like You’ve Been Touched by the Divine (or Just Your Ring Light) Choose your weapon:Any if our pressed powder highlighters will dazzle and all are valid forms of devotion.If it catches the light and makes you gasp, it’s probably right. Placement matters:Focus on the high points, the places light naturally kisses.Unless, of course, you want to blind your enemies in direct sunlight. Then go wild. Also inner corners of the eyes for that spellbinding stare. Blend (a little):We’re not asking for subtlety, but we are asking for smoothness. Blend enough to look ethereal. Layer like a legend:One swipe whispers. Two swipes speak. Three swipes start a religion. 🕯️ When to Stop (You Won’t) If your reflection can be used to signal ships at sea, you’ve likely gone too far.But also who cares? If you want to gleam like you were forged in the tears of angels, do it. The world’s too dim for dull faces. In the End… Highlighting isn’t just about brightness , it’s about celebration. It’s the magick of declaring: I survived another day, and I’m glowing about it. So light your altar, grab your brush, and make the moon jealous. 🌕    

  There’s magick in the play between darkness and illumination.It’s written in candlelight on cathedral walls, in the flicker of dusk on the skin and yes, in the art of makeup. If you’ve ever looked at a painting and marvelled at its depth, you’ve already understood contouring. It’s the same principle: sculpting with shadow and light to define what already exists and reveal what’s hidden.   🖤 What Is Contouring? Contouring is the craft of sculpting and shaping your face using a shade slightly deeper than your natural skin tone. It creates the illusion of depth, like whispering shadow where the light doesn’t reach. In contrast, highlighting brings forward the features you wish to accentuate, the high points that catch the glow. Together, they form the balance of night and day, yin and yang, shadow and sun.   🌙 Where to Begin Not sure where your natural shadows fall?Sit before a window in soft daylight with a bare face. Observe where the light kisses your skin and where it withdraws. Those darker hollows are your map.That’s where your contour belongs. For most faces, this includes: Beneath the cheekbones Along the sides of the nose Under the jawline Around the temples or hairline Each stroke of contour is a whisper of definition, not a mask. You’re not changing your face...you’re revealing the architecture that’s already there.   🔮 How to Sculpt Like a Shadow Priestess Choose your weapon wisely.Use a contour shade one to two tones darker than your skin cool-toned for realism (all of our contours are cool toned), or warm-toned (bronzer) for sun-kissed drama. Blend with intention.Use small circular motions with a brush or sponge to melt the pigment into your base. Contour should never sit on top of your foundation; it should live within it  like shadow under candlelight. Balance with light.Add highlight where light naturally touches tops of the cheekbones, bridge of the nose, cupid’s bow, and the brow bone. Shadow defines & light awakens. Set your spell.Lock your contour in place with a whisper of translucent powder or setting mist to keep your ritual intact all day (or all night). Your Face Is a Canvas, Not a Commandment There’s no one way to contour, only what feels powerful to you.If you prefer sculpted cheekbones that would make Elvira proud, lean into it. If you love a subtle soft-shadow look, that’s just as valid. Makeup isn’t about rules; it’s about revelation. So don’t fear the experiment ...play, adjust, blend, and learn. The art of contour is learned through light, shadow, and a little daring. That’s how every great spell is mastered. 🖤 A Final Note from the Coven Every contour tells a story.Every highlight sings of resurrection.Together, they remind us that beauty , like magick, is born in contrast. So sculpt boldly. Illuminate gently. And let your reflection remind you: even shadows serve the light. 🌑✨

Green Witch Serum: Gothic Skincare to Banish Redness & Soothe Skin Not all witches wear black—some wield the power of green. Our Green Witch Serum is a gothic skincare potion designed to calm fiery complexions, banish redness, and restore balance. Enriched with skin-loving botanicals it works like alchemy for the face: soothing irritation while casting a veil of even-toned radiance. Whether you are tending to sensitive skin, calming the marks of time, or seeking to correct redness without heavy layers, this vegan, cruelty-free serum is your new ritual tool. Why Choose a Green Serum for Redness? In the language of colour magick—and colour theory—green neutralises red. By weaving these opposing shades together, redness is softened, concealed, and calmed. The Green Witch Serum doesn’t just mask: it treats. Lightweight enough for daily use, yet potent in its soothing abilities, it helps mature skin stay balanced, comfortable, and luminous. Benefits of Green Witch Serum 🌿 Redness Banishing: Neutralises the appearance of redness, rosacea, and irritation. 🌙 Gothic Skincare for Mature Skin: Hydrates and nourishes while softening fine lines and restoring comfort. 🕯️ Colour Correcting Magick: Uses green tones to balance redness, creating a more even canvas before makeup—or worn alone. 🖤 Vegan & Cruelty-Free: As always, no animal testing, no compromise. How to Use This Serum in Your Ritual Cleanse: Begin with a clean, dry face. Apply: Smooth a few drops of Green Witch Serum over areas of redness or across the entire face. Complete Your Ritual: Follow with your moisturiser or makeup as desired—the serum creates the perfect calm, even base. Why It Belongs in Your Gothic Skincare Ritual For witches with mature skin, redness and uneven tones can feel like an eternal battle. This serum is your shield—cooling, calming while remaining light enough for everyday use. Its gothic glamour lies not only in its results but in its ethos: ethical, vegan, and created with magickal intent. When redness rises, summon the Green Witch. She will soothe and protect—leaving your skin as spellbinding as you feel. 🕯️🌿

  🎨 Colour Magick: A Guide to Chaos Setting Powders & Their Hidden Power In the world of magickal beauty, powders are more than finishers — they are instruments of intention. Our Chaos Setting Powders are crafted not just to set makeup, but to amplify energy, shift atmosphere, and reveal subtle alchemy on your skin. Available in blue, pink, lilac, green, and translucent, they allow you to summon nuance, correct undertones, or weave colour spells directly onto your face. And though not technically part of this line, our white setting powder deserves its own mention , a foundation for light, clarity, and ritual purity. Below, a guide to using these coloured powders in theory and in practice, so you can choose what whispers to you. 🕯️ The Theory: Why Colour Matters in Setting Each shade vibrates with its own energy. In magick, colour is rarely just visual , it's spoken as feeling, intention, and symbolism. When a powder touches your skin, it does more than mattify or blur, it interacts with your undertones, light exposure, and aura. Here’s how each of your Chaos Setting shades can be seen in the language of colour:   Powder Shade Colour Magick Meaning How It Works on Skin Best Use / Intention Pink Compassion, vitality, gentle illumination Softens shadows, brightens dull or tired areas  Under-eyes, center of face, any time you want a soft glow Blue Calm, clarity, space, protection Neutralises warmth or sallowness (especially in oily zones) and cools foundations bases that lean too warm. Apply where skin leans orange or to tone down overheated areas Lilac / Lavender Transcendence, spiritual clarity, imagination Counteracts yellow tones; gives a cool, mystical lift Use across cheeks or forehead in warm lighting Green Balance, renewal, healing Cancels redness and blotchiness Around nose, cheeks, or anywhere with reactive redness Translucent Balance, neutrality, adaptability Maintains your colour while softening texture and controlling oil Use over your entire face to “seal the ritual” White purity, clarity, and light Use it to intensify & highlight Use to set white foundation for an even coverage.   🌙 The Practice: How to Use Your Coloured Powders Here are ritual steps and tips to bring these powders into your daily beauty workings: 1. Choose with Intention Before you dip your brush, ask: “What energy do I wish to bring today?”Select a shade that aligns.Maybe pink to resurrect softness, or green to heal overreaction. 2. Use a Soft, Fluffy Brush Pick your puff, fan, or large soft brush for application.Tap off excess as powders are potent and need the lightest touch.Press or sweep lightly over the areas you want to “set” or subtly colour-shift. 3. Layer Mindfully Under eyes: pink for radiance T-zone or redness zones: blue or green All-over veil: translucent, or a whisper of coloured shade Combining: blend two colours for custom balance (e.g., lilac + pink to cool warm blush) 4. Fix with Setting Mist After powder, mist our Hex Proof Setting Spray to melt the layers together and unify the alchemy so nothing sits too stark.   🖤 Why Choose VE’s Chaos Powders? Finely milled & soft — so they don’t feel heavy or mask-like Colour theory + glamour magick — each tone is chosen for both technical correction and energetic effect Inclusive across skin tones — they’re built to enhance, not mask. ✨ Final Invocation   Colours speak in whispers, not shouts.When you dust your face with pink, green, blue, or translucent powder, you're choosing a mood, weaving a ritual, and letting your aura wear pigment as spell. Let your face be your altar, your tools your ritual implements, and your daily makeup a constant invocation of your personal magick. Allow colour to be more than decoration , allow it to be your ritual.

The Art of Lip Tints: A Witch’s Guide Not all magick is written in smoke and fire—sometimes it is whispered on the lips. Our lip tints are more than colour; they are spells of expression, stains of intent, and marks of power that linger long after ritual is done. Whether you crave a bold incantation, a soft blur like twilight mist, or a kiss of colour hidden like a secret, here is your guide to conjuring the perfect lip ritual. Step One: Prepare the Canvas Begin with clean, dry lips—the sacred ground for your spell. Exfoliate gently to banish dead skin. A smooth surface ensures the tint binds evenly, like ink sinking into parchment. Step Two: The First Layer of Magick With wand or brush in hand, sweep a light layer across your lips. Some witches begin at the outer edges, drawing inward like wards closing a circle. Others flood the entire lip, letting the colour claim its space. There is no wrong path, only the one that feels true to you. Step Three: Build the Intensity Let each layer dry like candle wax cooling, then apply another. Do not wipe away between coats—the colour is meant to linger, deepening with each pass. Layer until your desired potency is reached: from faint whisper to thunderous declaration. Step Four: Shape Your Spell Bold Invocation: Apply multiple layers until your lips blaze with fierce intensity. Gradient Glamour: Wash your lips in a lighter shade, then whisper a darker tone into the centre. Press lips together, letting the colours bleed and blend like dusk surrendering to night. Blurred Enchantment: Apply, then smudge with fingertip or brush to soften the edges—like secrets spoken in shadow. Step Five: Seal the Ritual Once the tint has dried, you may leave it matte and eternal—or call upon balm or gloss for shine, comfort, and hydration. Think of it as sealing wax upon a spell, locking in beauty and intent alike. Pro Tip for the Coven: Lip tints can also double as cheek or eye stain—simply summon a very small amount (they are highly pigmented) and blend swiftly for a haunted flush. With lip tints, you are not painting—You are casting.You are conjuring.You are writing your story in colour that refuses to fade. 🕯️💋

Bat Splats: Gothic Skincare for Banishing Blemishes Even the most powerful witches are not immune to the occasional blemish. But fear not—our Bat Splats are here to guard your skin like tiny nocturnal familiars. Shaped like bats and powered by hydrocolloid magick, these little patches cloak your blemishes in shadow while drawing out impurities, helping your skin to heal without interference. Unlike harsh treatments that strip or burn, these gothic skincare essentials work quietly and gently. You place the bat, it works its ritual, and by morning the blemish is soothed, shielded, and less inflamed. How to Use Bat Splats (Step-by-Step Ritual) 1. CleanseBegin with a clean slate—wash your face, especially the breakout area, to banish surface oils and impurities. 2. DryEnsure your skin is completely dry. Like parchment awaiting ink, the surface must be ready for the bat to cling securely. 3. ApplyPeel one hydrocolloid bat from its backing and place it directly over your blemish. Press gently, as though sealing a spell. 4. WaitAllow the patch to weave its quiet magick for at least six hours—or let it keep watch overnight. As it draws out fluid, the bat’s centre ( facing your skin) will turn opaque white. 5. RemoveAt dawn, peel the patch away from the edges with care. Dispose of the bat—its work is complete. 6. RepeatIf the blemish still lingers, you may summon another bat to continue the ritual, either on the same spot or a new one. Tips for the Strongest Magick Apply to bare skin—no serums, oils, or moisturisers underneath, or the bat will not adhere. Choose the right moment: these patches work best on blemishes with visible whiteheads or spots that have surfaced. Be patient: resist the urge to pick or prod. The bat shields your blemish from wandering fingers, preventing irritation and scarring. Sleep soundly: overnight wear lets the bat do its work while you dream. Why Choose VE’s Bat Spot Dots? 100% vegan and cruelty-free skincare—no creatures harmed in the making of these nocturnal guardians. Discreet but powerful: clear enough for daytime wear, enchanting enough for gothic night rituals. Shaped like bats—because even skincare deserves a little dark glamour. Banish blemishes with the help of the night.With every bat you place, you are not just treating a spot—you are shielding your skin, honouring your rituals, and embracing a gothic form of self-care. 🦇✨

Not all black lipsticks wear the same on everyone. From lip condition and hydration to body chemistry and finish preference, the best black lipstick is the one that works for you. Explore VE Cosmetics’ vegan black lipstick formulas and find your perfect match.

From chapped lips to heavy-handed hexes, we reveal how to master the art of matte lipstick. Discover the ritual for a flawless, cruelty-free pout that lasts ‘til midnight and beyond..

💄Why your lipstick looks different on every face ✨Lighting, undertones, and magick , it’s all part of the spell. 🖤Read the description. Trust the process. Own your shade.

Caring for your multi use occult ink pots. VE Cosmetics talks you through how best to care for your little pots of magic. 

The Magick of Airless Pump Bottles ✨ Why your foundation bottle has no tube inside and that’s exactly how it’s meant to be. At first glance, our foundation and primer bottles may look a little… mysterious. No internal tube, no visible mechanism just a sleek vessel waiting to release its spell. Some assume it’s a fault, but in truth, it’s alchemy by design. Welcome to the world of airless pump bottles a little beauty sorcery that keeps your potions fresher, cleaner, and more powerful. 🖤 How Airless Pumps Work Unlike ordinary bottles that breathe in air with every use, airless pumps rely on a vacuum enchantment. Inside, a hidden piston slowly rises each time you press the pump, pushing the product upwards from the base to the nozzle. Each press creates a soft vacuum that draws the potion higher, without letting a single breath of air enter. This keeps your foundation or primer safe from oxidation, contamination, and the slow decay that happens when air sneaks in. In short: it’s not broken....it’s brilliant.Your bottle is protecting your product like a charm warding off the elements. 🌙 Why We Use Airless Bottles Our foundations, primers and setting sprays are crafted with active ingredients and vegan formulations that deserve to stay potent to the last drop.Airless technology: Shields your formula from bacteria and oxidation. Prevents product waste ...you’ll use every last drop. Delivers a precise, even dose every time. Requires no dipping, scooping, or straw...just pure, clean magic. It’s part science, part sorcery and thats exactly how we like it. Troubleshooting Your Bottle If your pump seems shy (it happens), try these little rituals to wake it up: 1. Prime the Pump:**Press firmly several times to create the vacuum and draw product up. Sometimes it just needs a few extra pushes to awaken. 2. Tap Gently:**Turn the bottle upside down and tap it lightly on a hard surface. This helps the product shift toward the nozzle. 3. The Paperclip Trick:** ( or toothpick we aren't fussy)Straighten a paperclip and insert it gently into the small hole at the bottle’s base. Press upward to raise the hidden piston and nudge your potion closer to the top. 4. Clear the Path:**Check the nozzle for dried product. Use a cotton swab or pin to clear it if needed. 5. Warm It Up:**If the formula has thickened, place the bottle in warm (not hot) water for a few minutes to soften it. A few gentle taps, a little patience, and your foundation will start to flow again,like reawakening a sleeping spell.   🖤 A Final Note from the Coven Airless bottles are our way of ensuring your ritual tools stay protected and potent.No wasted product. No oxidation. No contamination.Just pure, perfected formula right to the very last drop. Because when it comes to our magickal creations, every detail (even the invisible ones) is intentional.    

foundation and how to find your correct undertone.

when you drop a palette and your guide on how to fix any broken eyeshadow shades.