Shop by Colour- Purple & Blue
A royal spell of mystery and magick.
Our purples shimmer between twilight violets and deep amethysts, while our blues drift from icy cerulean to storm charged sapphire. Whether soft enchantment or full sorcery, these shades whisper of witchcraft, cosmic depth, and untamed elemental energy.
Sort by:
Midsummer Moons Palette
Twilight tones. Lunar light. Soft power.
Midsummer Moons is a romantic, moon-led eyeshadow palette inspired by wildflower fields at dusk, silvered paths at twilight, and the quiet strength of Hekate — goddess of the moon and the crossroads.
Eleven carefully balanced shades move between velvety mattes, luminous metallics, and colour shifting finishes that glow like moonlight on skin. Soft pinks, lilacs, meadow greens, and shadowed mauves blend seamlessly together, creating looks that feel ethereal yet grounded.
Light-catching without glitter.
Romantic without sweetness.
Gothic, softened by summer air.
What makes Midsummer Moons special
✨ Colour-shifting and duochrome shades that transform in motion
🌙 Wildflower-inspired tones: rose, lilac, moss, mauve, and lunar neutrals
✨ Smooth metallics and soft mattes for effortless layering and depth
🖤 Compact, versatile layout for day-to-night wear
🖤 100% Vegan & Cruelty-Free
Wear it as a sheer wash for a sunlit glow or layer into deeper, smoked tones for dusk and ritual hours. Every shade is designed to blend easily, build beautifully, and move with you from golden hour into moonrise.
Created in honour of cycles, crossroads, and the spaces between light and shadow, Midsummer Moons is gentle without being delicate, radiant without losing its edge.
For the crossroads, the moon, and those who walk between worlds
Images by Noctis Aristy and Swatches by Nathalie Nylander
Ingredients:
Water, Glycerol (SOY BEAN), Butylene, Glycol, Carrageenana, Dimethicone/Vinyldimethicone, C12-14 Sec-Pareth -7, Trimethylglycine, Polyethylene Terephthalate, Triethanolamine, Trememma Fuciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hylauronate, Hydroxyethylcellulose, Carbomer.
Blood Moon Palette
Ritual reds. Bruised purples. Lunar shadow.
The Blood Moon Palette is a matte-only gothic eyeshadow collection forged for lovers of depth and drama, inspired by eclipsed skies, ritual nights, and saturated pigment without distraction.
Twelve velvety mattes move through blood reds, bruised plums, and shadowed greys, balancing warm and cool undertones to sculpt, smoke, and intensify every look. Created for those who choose texture and atmosphere over sparkle, Blood Moon delivers pure colour, complete control, and unmistakable gothic impact.
What makes Blood Moon special
✨ 12 matte shades only: rich, smooth, unapologetically bold
🌙 Red & purple-led story: anchored by a spectral grey for smoke and structure
✨ Artist-friendly formula: highly pigmented, blendable, and buildable
From single-shade washes of crimson to layered, cathedral deep smokey eyes, this palette excels at statement looks, everyday shadow work, and as the perfect matte base for glitters or shimmers you already own.
No shimmer.
No distraction.
Just depth, tone, and atmosphere.
Blood Moon is restraint through pigment, shadow used with intention.
✨ 100% Vegan & Cruelty-Free
✨ Matte finishes throughout
The eclipse doesn’t last forever.
When the moon turns red, you decide how dark it gets.
Swatches
Swatches by @SminkBeroende and @BlackGirlSwatches
Swatch video created by @ElizabethSitford : see the shades come to life in mo
Ingredients:
Synthetic Fluorphlogopite, Glycerol (Soybean), Butylene, Glycol, Carrageenan, Dimethicone/Vinyldimethicone, C12-14 Sec-pareth-7, Trimethylglycine, Polyethylene Terephthalate, Phenoxyethanol, Triethanolamine, Tremella Fruciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hylauranate, Hydroxyethylcellulose, Carbomer, Dimethicone, Pentaerythrityl Tetraisistearate, Silica, Diisostearyl malate, Magnesium Stearate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin.
May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI77491/CI77492/CI77499) Ultramarine Blue (CI77007), Chromium Oxide green (CI77288), Hydrated Chromium Oxide green (CI77289), Manganese Violet (CI7742), FD&C Yellow 5AL Lake (CI19140), FD&C Blue AL lake (CI42090.
🎃 Mini Halloween Quad – Travel Eyeshadow Palette (4 Shades)
Mini Halloween Quad
Tiny palette. Big spell energy.
A pocket-size 4-shade eyeshadow quad with two mattes and two high-impact shimmer multichrome shades.
Perfect for quick looks, nights out, travel, or throwing in your bag when you don’t want to carry a full palette.
And right now?
Final 6 pieces. Reduced to £18.
🖤 Why you’ll love it
-
4 curated shades (no guesswork)
-
2 mattes + 2 sparkly duo chrome shimmers
-
High pigment payoff
-
Compact, lightweight, travel friendly
-
Halloween collector piece
-
Easy one-look colour story
✨ The shades
-
Bright velvet matte green
-
Hot pink velvet matte
-
Teal sparkle duo chrome
-
Lilac sparkle duo chrome
Bold. Playful. Witchy. Instant impact.
🕯 Limited forever
Originally from our Halloween spell boxes.
Not restocking. Not reprinting. When gone, gone.
🌿 Always
100% vegan
Cruelty-free
The Manifestation Palette
Shadow. Light. Intention made visible.
The Manifestation Palette is pigment with purpose, a compact ritual of shadow and light designed for expressive, high-impact looks.
Ten carefully balanced shades move between grounding mattes, molten metallics, and holographic shifters that catch the light like glass and oil slick skies. Each texture is chosen for depth, contrast, and effortless blendability, allowing you to build anything from soft, intuitive washes to bold, dimensional statements.
No filler shades.
No afterthoughts.
Only colours that earn their place.
What makes Manifestation special
✨ 3 velvet-soft mattes for structure and depth
✨ 5 multidimensional shimmers for glow and movement
✨ 2 holographic shifters for dramatic, light-catching effects
🌙 Compact, modern layout for everyday ritual use
🖤 100% Vegan & Cruelty-Free
From electric and future-facing to moody and introspective, Manifestation adapts to your mood rather than dictating it. Layer light over shadow. Smoke out the edges. Let the finishes shift as you move.
This is artistry without rules, just intention
Manifestation begins with choice.
This is your power, pressed in pigment.
Images by: Nathalie Nylander
Autumn’s Decay Eyeshadow Palette
Molten metallics. Jewel-toned shadow. Autumn, intensified.
Autumn’s Decay is a limited-edition gothic eyeshadow palette built for bold colour, dramatic contrast and high-impact shine. Inspired by the moment the season turns, when warmth deepens, greens go stormy, and everything feels a little more dangerous.
Expect rich reds, bronzed and coppery warmth, grungy forest greens, and vivid jewel tones, finished with luminous metallics and multi-dimensional shimmers that catch the light from every angle.
Made for gothic, alternative and editorial eye looks from smoky, shadowed depth to bright, statement colour.
🖤 Why you’ll love it
-
High-impact metallics and multi-dimensional shimmer finishes
-
Rich mattes for depth, blending and structure
-
Bold, saturated colour payoff (no timid washes)
-
Buildable and blendable, easy to intensify without turning muddy
-
Perfect for goth, alternative & dramatic autumn makeup looks
-
Limited edition release
-
100% vegan & cruelty-free
Autumn’s Decay isn’t subtle. It’s colour, contrast, and glow, made for long nights and louder looks.
Ingredients
Synthetic Fluorphlogopite, Glycerol (Soybean), Butylene Glycol, Carrageenan, Dimethicone/Vinyldimethicone, C12-14 Sec-pareth-7, Trimethylglycine, Polyethylene Terephthalate, Phenoxyethanol, Triethanolamine, Tremella Fruciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hyaluronate, Hydroxyethylcellulose, Carbomer, Dimethicone, Pentaerythrityl Tetraisostearate, Silica, Diisostearyl Malate, Magnesium Stearate, Tocopheryl Acetate, Ethylhexylglycerin
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288/77289), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)
AQUA VITAE — Occult Ink Pot
Electric Turquoise | Multi-Purpose Waterproof Gel Pigment
Aqua Vitae is a vivid blue-green turquoise gel pigment created for high impact definition and expressive artistry. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where colour needs to cut cleanly and clearly.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Aqua Vitae performs reliably across fine lines, graphic application and layered looks.
How to Use Aqua Vitae:
-
Eyeliner — graphic lines, bold wings, elemental detail
-
Brow pomade — striking, unconventional brow looks
-
Eyeshadow base — intensify blues, greens and teal pigments
-
Artistry work — symbols, accents and creative designs
Key Features:
-
Electric turquoise blue-green shade
-
Waterproof and long wearing once set
-
Matte finish with clean, opaque payoff
-
Gel-based formula for controlled application
-
100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
HEXED ORCHID
Liquid Satin Lipstick
Electric blue violet.
Hexed Orchid is a high impact violet with a strong cool blue base. Highly saturated and unapologetically bold, this shade delivers instant colour payoff with no softness or muting.
This is not a dusty purple,it’s a vivid statement violet.
On fair skin: a striking electric contrast.
On medium skin: a bold blue violet pop.
On deeper skin: a vibrant cool toned purple with strong visibility.
Clean, graphic, and impossible to tone down.
Finish & Formula
Formulated with our low-wax, comfort-first blend, Hexed Orchid applies smoothly with intense, even pigment and sets to a soft satin-matte finish.
Lightweight and flexible, it’s designed for comfortable extended wear without cracking or heaviness.
A small amount of transfer may occur depending on lip preparation and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love It
🖤 Ultra-saturated blue-violet tone
🖤 Soft satin-matte finish
🖤 Comfortable low-wax formula
🖤 High-impact pigment payoff
🖤 100% vegan & cruelty-free
Ingredients:
AETHER
Liquid Satin Lipstick
Deep inky indigo-violet.
Aether is an ultra-dark violet with a cool indigo base. It sits between purple and black, delivering dramatic depth without pulling brown or red.
In the tube, it appears almost black. On the lips, subtle violet tones emerge under light, giving it dimension rather than flat darkness.
On fair skin: a bold near-black violet statement.
On medium skin: a rich indigo-purple with strong contrast.
On deeper skin: a deepened cool violet that enhances natural depth.
This shade is intense, clean, and unapologetically dark.
Finish & Formula
Formulated with our Liquid Satin low-wax blend, Aether applies smoothly with high-impact pigment and sets to a soft satin-matte finish.
Lightweight and flexible, it’s designed for comfortable extended wear without cracking or tightness.
A small amount of transfer may occur depending on lip preparation and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love It
🖤 Ultra-deep indigo-violet tone
🖤 Soft satin-matte finish
🖤 Comfortable low-wax formula
🖤 Smooth, even pigment payoff
🖤 100% vegan & cruelty-free
Ingredients:
VELVET CURSE
Liquid Satin Lipstick
Deep blackened plum with cool wine undertones.
Velvet Curse is a rich, dark purple that leans cool without turning blue. The base is a deep plum, softened with subtle brown-wine depth that keeps it wearable rather than harsh.
On fair skin: a bold blackened plum statement.
On medium skin: a deep wine-purple with structure.
On deeper skin: a rich cool plum that enhances natural depth.
This shade is dramatic but refined, dark without reading flat or grey.
Finish & Formula
Formulated with our low-wax, comfort-first blend, Velvet Curse applies smoothly with even, high-impact pigment and sets to a soft satin-matte finish with a natural richness.
Lightweight and flexible, it’s designed for comfortable extended wear without tightness or cracking.
A small amount of transfer may occur depending on lip preparation and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love It
🖤 Deep blackened plum tone
🖤 Soft satin-matte finish
🖤 Comfortable low-wax formula
🖤 Smooth, even pigment payoff
🖤 100% vegan & cruelty-free
Ingredients:
AIR △
Sacred Elements Multichrome Liquid Lipstick
Blue–Violet Shift | Luminous Metallic Multichrome
Air is a high-impact multichrome liquid lipstick that shifts between vivid sky blue and reflective violet. In direct light, flashes of cool purple emerge; in softer lighting, the base reads as luminous metallic blue.
This is not a flat colour — it’s expansive, light-reactive, and dimensional.
The metallic finish creates movement across the lips, catching light at every angle while maintaining strong colour payoff.
Finish & Formula
Formulated with our lightweight Magic Metallic blend, Air applies smoothly with rich reflective pigment and sets to a flexible, comfortable finish.
The formula dries down without stiffness while allowing the shift to remain visible and dynamic. Some transfer may occur due to the metallic pigment load.
For maximum shift intensity, apply in thin, even layers.
For deeper dimension, layer over darker base shades.
Why You’ll Love It
🖤 Multichrome shift — sky blue to violet
🖤 High-reflect metallic finish
🖤 Wear alone or layer for intensity
🖤 Lightweight, flexible feel
🖤 100% vegan & cruelty-free
Ritual Pairings
Layer Air △ over:
🖤 Aether — for an electric indigo storm shift.
🖤 Velvet Curse — to create a cool-toned oil-slick plum.
Tap at the centre of the lips to add dimensional light, or apply fully for bold elemental impact.
Elemental Meaning: AIR △
Air represents intellect, clarity, movement, and expansion.
Light yet powerful. Invisible yet transformative.
Wear Air when you want sharp thinking, amplified expression, and visible presence.
Ingredients:
WATER ▽ — Sacred Elements Multichrome Liquid Lipstick
Blue–Teal–Green Shift | Luminous Metallic Finish
Fluid, reflective, and constantly shifting.
Water is a multichrome metallic liquid lipstick that moves between ocean blue, teal, and flashes of green as it catches the light. Inspired by deep tides and shifting currents, this shade is luminous rather than flat, dimensional rather than matte.
In direct light, it glows bright aquatic blue.
In movement, teal deepens and a soft green shift emerges across the curves of the lips.
This is not a glitter formula , the finish is smooth, metallic and reflective with a fluid colour shift.
Finish & Formula
Water is formulated with our lightweight Magic Metallic blend.
• Smooth metallic texture
• Buildable pigment (fully impactful in 2 layers)
• Flexible, comfortable wear
• Light transfer may occur (metallic formulas remain flexible)
• 100% vegan & cruelty-free
Wear alone for bold aquatic drama, or layer over black, navy, or deep teal lipstick to intensify the green shift and deepen the oceanic effect.
Pairs beautifully with:
• Aether (for deep storm tones)
• Black liquid lipstick (for high-impact teal flash)
• Navy liner for depth at the edges
Elemental Meaning — WATER ▽
Water represents intuition, emotion, healing and flow.
Wear Water when you want fluidity, depth, and quiet strength, or when you’re ready to become the tide rather than fight it.
Fluid. Reflective. Unstoppable.
Ingredients