News & Updates

VE Cosmetics reflects on the local business awards, staying true to its vegan, cruelty-free, and ethical roots and proof that integrity is its own victory.

Image by Noctis Artistry   When the air grows crisp and the leaves begin their final dance, we turn to the beauty of decay , the golden, crimson, and umber colours that whisper of endings and rebirth. Although she arrived last cycle it felt fitting to write her introduction today. The Autumn’s Decay Palette captures this moment in pigment form, a love letter to the fading light and the magic that lingers in shadow.   The Story Behind the Spell Every year, nature performs its grandest ritual colour burning bright before surrendering to the dark. Autumn’s Decay is inspired by that transformation: the soft collapse of petals, the gilded rot of fallen leaves, the quiet grace of change itself. This limited-edition palette was conjured for witches, artists, and dreamers who find beauty in melancholy , who know that decay is not death, but the promise of something new.   The Shades of Change Inside this palette, you’ll find a symphony of tones that echo the autumnal world, a carefully conjured collection of rich, fall-inspired duo-chrome shades, each one shifting like leaves caught in dying sunlight. Expect tones that smoulder with copper, flicker with gold, deepen with blood-red, and vanish into velvet decay. Deeply pigmented, effortlessly blendable , colour that clings like fog and wears like armourThis is not just a palette. It is autumn eternal, captured in pigment. A moment between death and rebirth. A celebration of the fading light — and the power that comes with it. Each shade blends effortlessly, matte, shimmer, and metallic finishes designed for layering, smouldering, and storytelling.    Limited Edition — Once the Leaves Fall, It’s Gone Like the season that inspired it, Autumn’s Decay will not linger long.Once the final units are gone, the palette returns to the earth, its colours preserved only in memory and mirror. Embrace the beauty of impermanence.Adorn your eyes with the poetry of falling leaves.And remember even in decay, there is elegance. 🖤 VE Cosmetics Makeup so good, it must be witchcraft.

Brand new for the Coven  They say the blood remembers.We say: let it glow.   Blood Magic is more than a lip stain it’s a ritual in pigment. A whispered curse turned crimson seal. Born of intention, crafted in vegan alchemy, and built to endure as long as your stories do, this stain is for witches who wear their heart, their rebellion, and their beauty all at once. 🌹 The Essence of Blood Magic Shade & Finish: A deep, “blood-drenched” red — buildable from a soft flush to full vampiric intensity.  Formula Traits: Lightweight, smudge-resistant, richly pigmented. Vegan & Cruelty-Free: Every drop is born without harm, free from animal-derived ingredients or testing.  Longevity: Once bound, it stays. Eating and drinking may soften it — but the trace lingers like a shadow. Usage Versatility: Wear on lips, or tap lightly on cheeks or lids to summon a haunted flush (sparingly).  🔮 How to Perform the Stain Ritual Prepare your canvasExfoliate gently. A raw, even surface allows the stain to bind well and last true.Avoid using any balm or oil beneath, they interfere with the bond. Apply with intentionSweep the wand one coat for a soft bite, two or three for crimson drama.Let it settle 3–5 minutes. During this time, avoid pressing lips together. Optional layeringFor extra depth or gloss effect, top with a clear gloss after the stain is set. But proceed carefully the base is the power. Seal (if desired)You may gently press a tissue over your lips or dust translucent powder nearby (not directly) — preserving longevity without dulling the bite 🖤 Why You’ll Love Blood Magic It’s emotionally resonant , not just colour, but expression. It resists the typical fade-out . you’ll carry a trace of the spell long after midnight. It layers with your story whether you crave subtle seduction or bold enchantment. 🌑 Ritual Reflection As you wear Blood Magic, remember: this isn’t makeup, it’s an echo of your inner fire, spoken outward. Let it linger. Let it speak. Let it stain the memory of rooms you walk through. Because only spells that transcend the flesh are truly immortal.

Persephone Perfume: A Gothic Fragrance for Those Who Walk Between Two Worlds On October 1st, the veil parts and our newest fragrance rises from the shadows: Persephone. Inspired by the Queen of the Underworld and Goddess of Spring, this gothic perfume embodies duality—light and dark, life and death, bloom and decay. A scent for those who walk between two worlds, Persephone is crafted for any soul who refuses to be bound by ordinary fragrance. Bold yet elegant, sensual yet unearthly, it is a unisex elixir of occult glamour. The Fragrance Notes Top Notes: Smouldering pomegranate, rich and forbidden as the fruit of myth. Heart Notes: Lily—soft, haunting, a floral echo that lingers like a ghost. Base Notes: Guaiacwood and patchouli, earthy and grounding, binding the fragrance in smoke and shadow. Why Persephone is Gothic Perfume Reimagined This is not a timid floral or fleeting spritz. Persephone is a heavy fragrance, designed to cloak you in mystery and endurance. It lingers, it haunts, it transforms the wearer into something unforgettable. Unlike mass-market scents, Persephone is vegan, cruelty-free, and crafted with care—true gothic skincare and fragrance ethics at its heart. No creatures harmed, no compromises made, only dark glamour in a bottle. How to Wear the Ritual For Lasting Power: Spray onto clothing or fabric—this holds the fragrance longer than skin alone. Pulse Points: Apply to wrists, inner elbows, and behind the ears for a warmer projection. Layering Magick: Pair with our Crone or Witch perfumes to deepen the occult aura and weave a custom spell of scent. The Myth Behind the Scent Persephone’s story is one of transformation: from maiden to queen, from captive to ruler, from light to dark. This fragrance captures that same duality. Wear it to invoke strength, embrace change, or simply revel in the beauty of contradictions. Who Is It For? Lovers of gothic fragrance seeking something heavier, darker, and more sensual. Those drawn to unisex perfumes that defy traditional gendered marketing. Anyone who craves a scent steeped in myth, occult glamour, and magick. On October 1st, Persephone awakens.Dare to claim the fruit of the underworld. 🕯️🌑

“VE Cosmetics celebrates winning a Stevie Award 2025—honouring our decade of vegan, cruelty-free, ethical beauty and alternative innovation.”

Under the flicker of candlelight and the watchful gaze of the moon, we’ve been keeping a little secret… The veil has finally lifted, and we can share the news — VE Cosmetics has been named a finalist in the UK Small Business Awards 2025. Out of tens of thousands of small businesses across the UK, our little coven has been recognised in the Best Beauty Business category. The competition was fiercer than ever, with stricter judging and higher entry standards, making this achievement all the more spellbinding.

Super important shipping update to my Customers in the USA.

🎩 Gothic Glam Meets High Society: VE Cosmetics Takes Vanity Fair 🎩 Hold onto your top hats, because VE Cosmetics has just made another grand entrance—this time in the chambers of Vanity Fair (Deutschland)! It’s surreal to see our little coven of ethical alchemists featured under the headline “Ethics and Innovation: How VE Cosmetics Is Reshaping Beauty Standards”—you can read the full piece here After 10 years of stirring the cauldron of change—offering our expertise for free, empowering manufacturers to craft truly vegan lines, and shouting loudly enough to expose child exploitation in mica mines—it seems the world is finally listening. But let’s be clear: this isn’t mere glitz.This is validation.Our unwavering ethics, our science-first approach, and our relentless advocacy have earned a seat at the high table. In the world of beauty, where profit often trumps principles, we chose a different path. We chose transparent formulations, cruelty-free certifications, and community over capital. We insisted that beauty shouldn't cost the earth—or human lives. Seeing our hard work featured in Vanity Fair isn’t just a trophy. It’s proof that ethical innovation does demand respect. It signals that the industry is waking up to a new standard—one rooted in accountability, compassion, and radical creativity. This recognition isn’t just ours—it belongs to every ethical pioneer, every consumer who refuses to compromise, and every marginalized voice we amplify through our brand. So we tip our hat (and sharpen our eyeliner) to this moment. Because it's official: Ethics are luxe. Innovation is power. And alternative brands? We're the future. With pride, defiance, and just a touch of flair,Lynsey 

🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️ It finally happened.We clawed our way out of the underworld — and straight into Forbes. Yes, that Forbes. After over a decade of conjuring up ethical chaos in an industry addicted to glossing over cruelty, we’re honoured (and a little bit gobsmacked) to be featured in an article that shines a light on what we’ve been fighting for since day one. You can read it here: VE Cosmetics: How One Company is Reshaping Beauty Through Science and Advocacy This isn’t just press. This is a reckoning. For years, VE Cosmetics has put principles before profit .. a decision that doesn’t make the path easy, but makes it worth it. While others focused on market trends, we were knee-deep in science, ethics, and magick, helping manufacturers strip away animal by-products, expose greenwashing, and create genuinely vegan alternatives. And we did it for free.Why? Because real change doesn’t happen when you're watching the bottom line. It happens when you're willing to get your hands dirty, metaphorically, and occasionally with a lot of spilled glitter. We've stood against child exploitation in mica mining. We've challenged complacency in cruelty-free claims. We've raised our voices (and our eyeliner wands) against industry giants because silence was never our style. To see this work recognised in a publication like Forbes? That’s not just a win for us.It’s a win for every alternative brand that’s been told they’re “too niche.”For every customer who’s chosen ethics over aesthetics.For every gothic soul who’s felt unseen in a beige beauty landscape. This moment is proof that being unapologetically us, black lipstick, sharp ethics, and all was always the right path. We’re not done. We’re just getting louder. Thank you for walking this path with us. Here's to building a better beauty industry — one spell, one serum, and one rebellion at a time. 🖤 With eternal gratitude,Lynsey & the VE Coven

o be recognised on a global stage for doing what we believe in — creating gothic, cruelty-free beauty without harming animals or the planet — is nothing short of magickal. 🌱🕯️

VE Cosmetics has been recognized with a 2025 Global Recognition Award for its innovative approach to ethical beauty innovation and exceptional commitment to addressing environmental and social challenges.

🕯️ Collabs Network Update — Thank You for Your Patience, Coven! First a huge thank you (and an even bigger apology) to everyone who applied to join our VE Cosmetics Collabs Network and has been waiting for a reply. We were recently hit by a wave of spam applications from companies trying to sell us their services (the digital equivalent of glitter in your grimoire pages ✨), which unfortunately buried many genuine submissions from our amazing creators. After a marathon session of clearing through three pages of spam and sorting real applications from chaos, we’re finally almost fully caught up! A warm welcome to all of our new collaborators  we’re so excited to have you in the VE Coven. 🖤 For now, please note that we’re only accepting applications from UK-based artists and influencers due to current budget restrictions. We truly value our international supporters and hope to open this opportunity globally again in the future. Thank you all for your patience, understanding, and continued magickal support. 🕯️ Independent brand. Small team. Big heart.

  PLEASE NOTE EU/NI SHIPPING WILL BE TEMPORARILY DISABLED ON THE 11TH DECEMBER - AFTER THIS DATE WE WILL BE UNABLE TO SHIP ORDERS TO EUROPE AND NORTHERN IRELAND. THIS IS A TEMPORARY MEASURE HOWEVER WE DO NOT HAVE A DATE AS TO WHEN THIS OPTION WILL RESUME AS OF YET. As always this time of year gets extremely busy at sorting offices so you are best to order as early as possible to avoid any disappointment. Please note we have no control over parcels once they are handed over to the couriers. UK Shipping: 18th December  EU/NI: 10th December. USA & rest of the world:  13th December We will still ship after this dates and will continue to ship unto December 23rd. Thank you so much for your support as always and have a wonderful holiday season.    

I am extremely proud of what VE Cosmetics are achieving as a small independent company....however I cannot accept an invitation to The House of Lords and be OK with myself. Therefore after declining the invitation I have decided that I will donate the money it would have cost to Travel to London to Charity.

🖤 Finalist – Going Green Award, E-Factor Small Business Awards 2024 🖤 We’re proud to have been named a finalist in the Going Green category at the 2024 E-Factor Small Business Awards. This recognition reflects not just what we create, but how we choose to operate. At VE Cosmetics, ethics aren’t a marketing angle, they’re the foundation of the business. From rejecting child labour and animal cruelty, to demanding transparency in an industry that often hides behind gloss and greenwashing, we’ve always believed that beauty should never come at the cost of people, animals, or the planet.Being acknowledged for that matters. But it also reinforces something important: this shouldn’t make us stand out. Ethical sourcing, environmental responsibility, and cruelty-free practices should be the baseline ....not the exception. We’re grateful to E-Factor for the recognition, and to our community for supporting a business that chooses principles over shortcuts. We’ll continue pushing for higher standards and proving that alternative beauty can lead ethically as well as creatively. 🖤VE Cosmetics

  They're finally here! Our eagerly awaited Halloween Mystery Boxes. This box contains 11 products worth £154 in total, with 2 unique limited edition quads at £24 each. That's a colossal £80 saved per box! Grab yours here      

🌙Welcome to The Haunted Alchemist 🌙   When potions become too powerful to stay within one grimoire, they demand a new home. The Haunted Alchemist was born from that need, a sister brand to VE Cosmetics, created to explore skincare and fragrance through darker glass and softer light. 🕯️ The Same Soul, a New Spell Though the name may be new, the spirit behind it hasn’t changed.Every drop, every scent, every spell in a bottle carries the same fiercely vegan, cruelty-free ethics that have always guided VE. The Haunted Alchemist was created by the same hands, heart, and conviction  because no matter what name sits on the label, my values remain untouched. 🌿 Why a Sister Brand? As VE grew, so did the vision. Our makeup line speaks in pigments and rebellion, it’s bold, unapologetic, and drenched in occult glamour. But skincare and scent felt like their own kind of magick... gentler, more intimate rituals that deserved space to breathe. So, The Haunted Alchemist was conjured: a sanctuary for magical skincare that’s fun, affordable, and ethical.It gives each creation its own identity while allowing VE to keep shining in her world of colour and artistry. 🌑 Beauty from the Shadows The Haunted Alchemist is for those who see beauty in the dark.For skin rituals whispered under candlelight.For fragrances that linger like half-remembered dreams, heavy, gothic, and androgynous, yet accessible and wearable for every soul who craves something a little unearthly. This venture also allows us to grow sustainably, to budget separately for new scent development while ensuring VE remains as strong and independent as ever. We’re crafting a line of affordable, beautiful, ethically made fragrances that blend shadow with sophistication, perfumes you can live in, love in, and be haunted by. 🖤 A Promise from Me Whether it’s VE Cosmetics or The Haunted Alchemist, everything we make will always be: 100% vegan & cruelty-free Made with integrity, passion, and intention Designed for those who believe in magick  This isn’t a departure. It’s an evolution. A new vessel for the same soul. Welcome to The Haunted Alchemist where the potions whisper, the candles burn low, and every creation is made with love, ethics, and just the right amount of darkness. Magick for your skin. Shadows for your senses. 

🖤 VE Cosmetics Named One of Britain’s Top 100 Small Businesses 🖤 Posted: August 2024 We’re beyond proud to share that VE Cosmetics has been chosen as one of the UK’s official #SmallBiz100 for 2024 by Small Business Saturday. To be recognised as one of the top 100 small businesses in Britain is an incredible honour — especially as a fiercely independent, vegan, cruelty-free, and unapologetically gothic brand that refuses to follow the mainstream. This recognition shines a spotlight on our values: ethics over trends, rebellion over conformity, and beauty that doesn’t harm animals, people, or the planet. It’s proof that doing things differently can still earn you a seat at the table — or better yet, let you build your own altar. 🖤 Thank you to everyone who’s stood with us, supported us, and helped this magickal little brand rise from the shadows. We’re just getting started. [Read the full feature in The Grimsby Telegraph here.] #SmallBiz100 #VECosmetics #GothicBeauty #CrueltyFreeMakeup #VeganBrand #WitchOwned #SmallBusinessBigImpact

Today we received a rather exciting email from Louise Jane CEO Of The Vegan Choice Awards. Please see below:  I have been a huge supporter of VE Cosmetics for quite some time now, so I couldn't contain my excitement when I got my hands on their Magickal Multi Tint. This incredibly ethical company has consistently amazed me with its fantastic range of cruelty-free vegan cosmetics, and this stunning product has only strengthened my admiration for them. Personally, I'm obsessed with the shade 'The Answer'! It was the perfect choice for my recent holiday makeup. The colour complemented my sun-kissed skin flawlessly, and its versatility was a great help in simplifying my packing and speeding up my daily routine. One of the things I loved most was how effortlessly it blended onto my skin and how buildable it was. Whether I wanted a subtle, sunkissed glow on my cheeks and nose or a more intense color on my lips, this tint delivered. Plus, it had miraculous staying power. It stayed put all day long, even in the water. In all, I can't praise this product enough! It's not only unbelievably effective but also a guilt-free choice for makeup enthusiasts who care about ethical practices in the beauty industry. - Louise Jane, CEO The Vegan Choice Awards You can find our magical multi tints here   Displaying CEO Endorsement - VE Cosmetics UPDATED.pdf.

🌱 World Vegan Day — A Vision of Compassion and Harmony Today, we celebrate World Vegan Day  a moment to pause, reflect, and honour the path of compassion that guides everything we do at VE Cosmetics. For us, veganism isn’t just a label or a marketing term; it’s a commitment to peace, empathy, and conscious creation. It’s the belief that beauty should never come at the cost of another being’s suffering human or animal alike. On this day, we imagine a world in balance: 🌿 Where the Earth is respected, not exploited.🐇 Where animals live freely, not as commodities.💚 Where kindness is woven into every choice from what we eat to what we wear to what we put on our skin. Every palette, lipstick, and potion we create is born from that vision vegan, cruelty-free, and crafted with compassion at every step. So today, and every day, we celebrate the small acts of rebellion that shape a kinder future. Whether you’re fully plant-based or simply choosing cruelty-free beauty, you’re part of a growing wave of conscious change. Together, we can make compassion the default  and harmony the spell that binds us all. 🌍✨ 🖤 VE Cosmetics Makeup so good, it must be witchcraft.