News & Updates

Welcome to the VE Cosmetics Product Grimoire your guide to getting the best from every formula.

Here you’ll find application tips, shade notes, troubleshooting advice and product-specific guidance for our lip stains, lipsticks, multichromes, liners, skincare, lashes and more.

Cosmetics can behave differently depending on skin tone, lip tone, application method, prep, lighting and individual body chemistry, so these guides are here to help you summon the best results from your products.

 

Vegan Choice Awards - Magickal Multi Tint

News & Updates

Vegan Choice Awards - Magickal Multi Tint

on May 15 2024
Today we received a rather exciting email from Louise Jane CEO Of The Vegan Choice Awards. Please see below:  I have been a huge supporter of VE Cosmetics for quite some time now, so I couldn't contain my excitement when I got my hands on their Magickal Multi Tint. This incredibly ethical company has consistently amazed me with its fantastic range of cruelty-free vegan cosmetics, and this stunning product has only strengthened my admiration for them. Personally, I'm obsessed with the shade 'The Answer'! It was the perfect choice for my recent holiday makeup. The colour complemented my sun-kissed skin flawlessly, and its versatility was a great help in simplifying my packing and speeding up my daily routine. One of the things I loved most was how effortlessly it blended onto my skin and how buildable it was. Whether I wanted a subtle, sunkissed glow on my cheeks and nose or a more intense color on my lips, this tint delivered. Plus, it had miraculous staying power. It stayed put all day long, even in the water. In all, I can't praise this product enough! It's not only unbelievably effective but also a guilt-free choice for makeup enthusiasts who care about ethical practices in the beauty industry. - Louise Jane, CEO The Vegan Choice Awards You can find our magical multi tints here   Displaying CEO Endorsement - VE Cosmetics UPDATED.pdf.
🔮 The Wheel of the Year , A Guide to the Turning Seasons

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🔮 The Wheel of the Year , A Guide to the Turning Seasons

on Mar 04 2024
  Time is a circle, not a line.The old ones called it the Wheel of the Year , a sacred cycle marking the eternal dance of light and shadow, life and decay, birth and return. For those who walk the Pagan or witch’s path, the Wheel is divided into eight Sabbats or seasonal festivals that honour the Earth’s rhythms, the sun’s journey, and the unseen energies that bind us all. You don’t need to be a practicing witch to feel it turning. You only need to notice the world shift ,the scent of rain before spring, the quiet decay of autumn leaves, the hush of winter before rebirth. Below you’ll find each Sabbat, its pronunciation, and the energy it carries through the veil.   🌱 Imbolc (IM-bolk or IM-molk) February 1st–2nd The first whisper of spring.The frost still lingers, but beneath the soil, new life stirs. This is a time for cleansing, inspiration, and gentle beginnings.Light candles to honour Brigid, goddess of the forge, poetry, and renewal. 🕯️ Spell focus: Purification and preparation.   🌸 Ostara (Oh-STAR-ah) Around March 20th–21st (Spring Equinox) Day and night stand equal; the balance before bloom.Ostara celebrates fertility, rebirth, and awakening.Eggs, hares, and budding flowers are ancient symbols of life returning. 🌷 Spell focus: Growth, creativity, new ventures.   ☀️ Beltane (BELL-tayn) April 30th–May 1st The fire festival of passion and union.The veil between worlds thins as life reaches full bloom.Dancing flames, flower crowns, and ribbons weave through this celebration of love, lust, and living magick. 🔥 Spell focus: Desire, manifestation, sacred union. 🌾 Litha (LITH-ah) Around June 20th–21st (Summer Solstice) The sun’s reign at its zenith.Litha honours abundance, strength, and vitality.Bonfires blaze, herbs dry in the warmth, and the Earth overflows with green magick. ☀️ Spell focus: Gratitude, courage, success. 🌻 Lammas / Lughnasadh (LAH-mas / LOO-nah-sah) August 1st The first harvest, when the fruits of our labour are gathered.Bread, grain, and corn honour Lugh, god of skill and craftsmanship.A time to give thanks for the first rewards and to prepare for what’s to come. 🍞 Spell focus: Prosperity, reflection, appreciation.   🍂 Mabon (MAY-bon) Around September 21st–23rd (Autumn Equinox) The second harvest. Day and night once again stand equal.Mabon is a time of balance, gratitude, and letting go. Leaves fall, shadows lengthen, and we prepare to retreat inward. 🍁 Spell focus: Equilibrium, release, introspection. 🕯️ Samhain (SOW-in or SAH-win) October 31st–November 1st The Witch’s New Year.The veil between the living and the dead is at its thinnest. We honour our ancestors, light candles for the departed, and celebrate the cycle of death and rebirth.Pumpkins glow, spirits stir, and the air hums with memory. 💀 Spell focus: Ancestor work, divination, transformation. ❄️ Yule (YOOL) Around December 21st (Winter Solstice) The longest night, when the sun is reborn. Evergreens, candles, and feasting mark hope’s return amidst darkness. Yule reminds us that even in shadow, light waits to rise again. 🎄 Spell focus: Renewal, protection, rebirth. 🌙 Turning with the Wheel To live by the Wheel of the Year is to live in rhythm, to honour every stage of existence, from bloom to decay, passion to stillness. You don’t need elaborate rituals or altars (though we love both). Simply pause to notice the turning: the scent of rain, the rustle of harvest, the chill that whispers change. Each Sabbat offers a mirror a chance to align your magick, your makeup, and your mindset with the season’s pulse. After all, even beauty follows the moon. 🌒  
🌙 Lilith: The Dark Muse Behind Our Gel Liner

News & Updates

🌙 Lilith: The Dark Muse Behind Our Gel Liner

on Mar 01 2024
🌙Lilith: The Dark Muse 🌙   Some names are whispered rather than spoken. Lilith the first woman, the outcast, the one who refused to kneel.She is the spark of rebellion that burns quietly in every soul that dares to defy expectation. Our Lilith Gel Liner is dedicated to her: to those who carve their own path, who wear defiance like armour, and who find beauty in the shadows. 🖤 Who Is Lilith? Lilith’s story is ancient, her image woven through myth, scripture, and legend. In early Mesopotamian lore, she was a spirit of the night ,powerful, untamed, and feared. Later, in Judaic texts, she was said to be Adam’s first wife, created equal but unwilling to submit. When she refused to bow, she was cast out of Eden...not fallen, but freed. Over centuries, Lilith has evolved from demon to divine feminine archetype, a symbol of independence, sexuality, and raw power. She represents the parts of us the world tries to silence: our confidence, our autonomy, our unrelenting will to choose ourselves. She is the embodiment of every woman (and soul) who has ever said, “No. I will not be less.” 🌑 The Inspiration Behind the Lilith Gel Liner Our Lilith Gel Liner was conjured to channel her energy sleek, and unapologetically bold.It glides like ink across parchment, sharp enough to cut through doubt, deep enough to mirror the night sky she rules. Just as Lilith claimed her power in exile, this liner invites you to define your gaze on your own terms  to draw your lines as boundaries, not cages. Every stroke is a statement: fierce, precise, and eternal. ✨ How to Wear the Energy of Lilith The Rebellion Wing: Carve out a sharp, dramatic flick, a symbol of defiance and self-ownership. The Shadow Veil: Smudge it softly for a smoky, seductive gaze; power doesn’t always shout, sometimes it whispers. The Ritual Line: Use the liner to draw sigil-inspired shapes or crescent wings as offerings to your inner Lilith. This isn’t just eyeliner — it’s empowerment in gel form. 🔥 Why Lilith Speaks to VE At VE Cosmetics, we’ve always stood for ethics, equality, and expression without apology. Lilith’s myth mirrors our own mission, to challenge the old order, to rebel against cruelty, and to embrace the kind of beauty that doesn’t need permission. The Lady Lilith Gel Liner isn’t just a cosmetic. It’s a tribute to independence, to the divine feminine, and to every soul who finds freedom in their shadows. Makeup so good, it must be witchcraft.       
Happy World Vegan day

News & Updates

Happy World Vegan day

on Nov 01 2023
🌱 World Vegan Day — A Vision of Compassion and Harmony Today, we celebrate World Vegan Day  a moment to pause, reflect, and honour the path of compassion that guides everything we do at VE Cosmetics. For us, veganism isn’t just a label or a marketing term; it’s a commitment to peace, empathy, and conscious creation. It’s the belief that beauty should never come at the cost of another being’s suffering human or animal alike. On this day, we imagine a world in balance: 🌿 Where the Earth is respected, not exploited.🐇 Where animals live freely, not as commodities.💚 Where kindness is woven into every choice from what we eat to what we wear to what we put on our skin. Every palette, lipstick, and potion we create is born from that vision vegan, cruelty-free, and crafted with compassion at every step. So today, and every day, we celebrate the small acts of rebellion that shape a kinder future. Whether you’re fully plant-based or simply choosing cruelty-free beauty, you’re part of a growing wave of conscious change. Together, we can make compassion the default  and harmony the spell that binds us all. 🌍✨ 🖤 VE Cosmetics Makeup so good, it must be witchcraft.    
The Great Big Small Business Awards 2023

News & Updates

The Great Big Small Business Awards 2023

on Oct 06 2023
🖤 VE Cosmetics – Finalist for Best Online Small Business 2023 🖤 We’re thrilled to share that VE Cosmetics was named a finalist in the Screen Stars category at the 2023 E-Factor Small Business Awards — celebrating the best online small businesses in the region. As a gothic, vegan, and cruelty-free brand born from rebellion and built online, this recognition means the world. Our digital coven has always been our power — a space where we can connect with likeminded souls, raise awareness about unethical industry practices, and offer beauty with backbone. These awards shine a much-needed light on the passion, grit, and magick that goes into running small independent businesses — and we’re honoured to stand among so many other incredible local entrepreneurs. 🕯️ From our haunted lab to your screen — thank you for being part of the journey. #VECosmetics #ScreenStarsAward #SmallBusinessFinalist #EthicalBeauty #WitchOwned #OnlineBusinessMagic #CrueltyFreeCosmetics #GothicBeauty #RebelWithACause
Business Without Bloodsports

News & Updates

Business Without Bloodsports

on Apr 19 2023
🖤 VE Cosmetics at The House of Lords – A Pledge Against Bloodsports 🖤 This past week has been surreal in the best way — VE Cosmetics was invited to the House of Lords to publicly pledge our stance against bloodsports. But let’s be clear: this isn’t just about “not hunting.”It’s about refusing to align with any company, brand, or system that profits from or promotes cruelty — whether through hunting, shooting, or animal fighting. This is a zero-tolerance vow. A mark of ethical rebellion. We proudly signed the Business Without Bloodsports pledge alongside The League Against Cruel Sports, solidifying what we’ve stood for since day one: no animal should ever suffer for profit, power, or pleasure. As a vegan-owned, witch-run brand, we’ve always used our platform to advocate for more than just lipstick. This is about justice, ethics, and accountability — for animals, for the environment, and for every conscious consumer who deserves better. You’ll now see the official pledge badge displayed on our site — a sigil of our continued commitment to cruelty-free living and fearless transparency. 🕯️ Beauty shouldn’t come with blood on its hands. And with VE Cosmetics — it never will.   #VECosmetics #HouseOfLords #AntiBloodsports #CrueltyFreeAlways #WitchOwned #VeganBeauty #GothicEthics #TheLeagueAgainstCruelSports #BeautyWithoutBlood
Christmas and the cost of living ....

News & Updates

Christmas and the cost of living ....

on Dec 28 2022
🖤 Giving Back This Yule – A Little Magick Shared 🖤 At VE Cosmetics, we’ve never just been about makeup — we’re about making a difference. Real beauty is rooted in compassion, and this Yule, we had the honour of giving a little magick back. This year, we donated over £1,000 worth of stock to families who were struggling to put gifts under the tree. In a world that often feels cold and unjust, being able to bring even a flicker of warmth, joy, and relief has been the greatest gift we could ask for. We know it’s not much in the grand scheme of things — but if it helped ease even a little bit of worry, then it was worth every spell, swipe, and sleepless night. 🕯️ Thank you for supporting this brand and allowing us to pay it forward.Wishing you a Blessed Yule and a New Year filled with light, strength, and shadow-kissed kindness. #VECosmetics #YuleBlessings #GothicHeart #GiveBackWithMagick #VeganBeauty #WitchOwned #CrueltyFreeKindness #BeautyWithPurpose #EthicalGlamour
Resistance is Futile

News & Updates

Resistance is Futile

on Sep 01 2022
Introducing our second collaboration with Cradle Of Filth From poisonous Metallers Cradle Of Filth and VE Cosmetics comes a collaborative make-up palette forged in the very fires of Hell itself.⁣ Thematically represented by various (and nefarious) COF album titles, each titular shade coffined therein embodies the essence of those attributed musical canvasses, granting the wearer instant bewitchment and an achingly beautiful countenance to boot.⁣ The grotesqueries of evil never looked so good! ⁣ Available for bringing glamour to your human mask here ⁣ ⁣
Most Innovative Independent Vegan Make-Up Brand - UK

News & Updates

Most Innovative Independent Vegan Make-Up Brand - UK

on Oct 18 2021
Following on from your nomination acceptance, we have now completed our research stage within the Global Vegan Awards hosted by LUXlife, I am thrilled to email you with our highly anticipated results – some good news through recent crazy times! VE Cosmetics are among this years’ Global Vegan champions and have been awarded: Most Innovative Independent Vegan Make-Up Brand - UK   Read it here
Supporting Our Local Women’s Refuge — Beauty with Purpose

News & Updates

Supporting Our Local Women’s Refuge — Beauty with Purpose

on Jan 20 2021
🕯️ Supporting Our Local Women’s Refuge — Beauty with Purpose At VE Cosmetics, compassion isn’t just a word — it’s part of our ritual. We recently donated a selection of eyeshadow palettes and skincare to our local Women’s Refuge, offering a little colour, care, and confidence to both the residents and staff.Extras were also included for them to raffle or sell, helping to raise much-needed funds for the ongoing support of survivors of domestic violence. Beauty can be powerful — a moment of self-worth, a reminder of strength, or a small spark of normality in a world that’s been unkind. It’s our hope that these donations bring comfort and empowerment where they’re most needed. If you’d like to help or learn more about the incredible work the refuge does, please consider visiting their page and supporting their fundraising efforts here. 🖤 Because magick means nothing if it doesn’t make the world a little kinder.
🕯️ Supporting Cleethorpes Wildlife Rescue — Beauty for a Cause

News & Updates

🕯️ Supporting Cleethorpes Wildlife Rescue — Beauty for a Cause

on Nov 20 2020
At VE Cosmetics, we believe compassion is the truest form of magick. We’ve recently donated several boxes of our eyeshadow palettes to Cleethorpes Wildlife Rescue, who work tirelessly to care for injured, orphaned, and displaced animals along our local coastline. These palettes will be sold to raise vital funds for the rescue’s ongoing work helping them provide medical care, food, and safe release for the many creatures who find their way to their doors each year. If you’d like to support or learn more about their incredible work, please visit Cleethorpes Wildlife Rescue here. 🖤 Because beauty should always give something back — to people, to animals, and to the world we share.
Deadly Nightshades

News & Updates

Deadly Nightshades

on Oct 01 2020
We can finally announce our partnership with Cradle of Filth and our collaboration that created "Deadly Nightshades". The shade are based o the artwork for each album Dusk: Shimmer blue Damnation: Matte Dark Teal Cryptoriana: Matte dark grey based blue Nymphetamine: Shimmer orange Enslave: Matte Yellow! Vempire: Rich metallic gold Darkly: Black (matte base with fine glitter) Cruelty:  Matte Blood red Midian: Metallic deep purple Available in store now 
Best Indie Beauty finalist 2020 The Indie Business Awards

News & Updates

Best Indie Beauty finalist 2020 The Indie Business Awards

on Sep 01 2020
Indie Beauty Awards Finalist at the Indie Business Awards
Help stop Fox Hunting...

News & Updates

Help stop Fox Hunting...

on Mar 01 2020
This palette consists of 15 matte and shimmer shades all which represent the magestic Fox. Vibrant oranges, reds and yellows make up this beautiful palette, and it's all for a good cause. A collaboration between VE cosmetics and Stay Close Clothing, it raises funds for Beds & Bucks Hunt Sabs. Each pallete sold, £6 will be donated to help stop fox hunting/Badger Baiting.
Lux beauty 2018 winner

News & Updates

Lux beauty 2018 winner

on Jun 01 2018
Best Vegan Cosmetics Provider! How amazing is that! 
News article

News & Updates

News article

on Mar 15 2018
Vegan makeup but not neutrals.....we like colour, and gothic bold tones. 
Lux beauty awards 2017 - Best product 🖤

News & Updates

Lux beauty awards 2017 - Best product 🖤

on May 12 2017
🖤 We Won! Best Product – Luxe Health & Beauty Awards 2017 🖤 We are beyond thrilled (and still a little in shock!) to announce that VE Cosmetics has won Best Product in the LUXE Health & Beauty Awards 2017. As a fiercely independent, vegan, and cruelty-free brand, this recognition means the world. Every potion we create is hand-crafted with purpose, performance, and principle — no shortcuts, no compromise, no animal testing ever. To be honoured among the best in beauty is not just a win for us — it’s a win for conscious consumers, ethical rebels, and anyone who believes that dark glamour and integrity can go hand in hand. Thank you to everyone who has supported our magickal little brand. This is only the beginning.🖤 #VECosmetics #LuxeBeautyAwards #BestProduct2017 #VeganMakeup #CrueltyFreeBeauty #GothicGlamour #WitchOwnedBrand
Welcome to VE Cosmetics

News & Updates

Welcome to VE Cosmetics

on Jun 01 2015
VE Cosmetics, your ethical gothic beauty brand.  Vegan and cruelty free and always will be.