News & Updates

“VE Cosmetics celebrates winning a Stevie Award 2025—honouring our decade of vegan, cruelty-free, ethical beauty and alternative innovation.”

Under the flicker of candlelight and the watchful gaze of the moon, we’ve been keeping a little secret… The veil has finally lifted, and we can share the news — VE Cosmetics has been named a finalist in the UK Small Business Awards 2025. Out of tens of thousands of small businesses across the UK, our little coven has been recognised in the Best Beauty Business category. The competition was fiercer than ever, with stricter judging and higher entry standards, making this achievement all the more spellbinding.

Super important shipping update to my Customers in the USA.

🎩 Gothic Glam Meets High Society: VE Cosmetics Takes Vanity Fair 🎩 Hold onto your top hats, because VE Cosmetics has just made another grand entrance—this time in the chambers of Vanity Fair (Deutschland)! It’s surreal to see our little coven of ethical alchemists featured under the headline “Ethics and Innovation: How VE Cosmetics Is Reshaping Beauty Standards”—you can read the full piece here After 10 years of stirring the cauldron of change—offering our expertise for free, empowering manufacturers to craft truly vegan lines, and shouting loudly enough to expose child exploitation in mica mines—it seems the world is finally listening. But let’s be clear: this isn’t mere glitz.This is validation.Our unwavering ethics, our science-first approach, and our relentless advocacy have earned a seat at the high table. In the world of beauty, where profit often trumps principles, we chose a different path. We chose transparent formulations, cruelty-free certifications, and community over capital. We insisted that beauty shouldn't cost the earth—or human lives. Seeing our hard work featured in Vanity Fair isn’t just a trophy. It’s proof that ethical innovation does demand respect. It signals that the industry is waking up to a new standard—one rooted in accountability, compassion, and radical creativity. This recognition isn’t just ours—it belongs to every ethical pioneer, every consumer who refuses to compromise, and every marginalized voice we amplify through our brand. So we tip our hat (and sharpen our eyeliner) to this moment. Because it's official: Ethics are luxe. Innovation is power. And alternative brands? We're the future. With pride, defiance, and just a touch of flair,Lynsey 

🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️ It finally happened.We clawed our way out of the underworld — and straight into Forbes. Yes, that Forbes. After over a decade of conjuring up ethical chaos in an industry addicted to glossing over cruelty, we’re honoured (and a little bit gobsmacked) to be featured in an article that shines a light on what we’ve been fighting for since day one. You can read it here: VE Cosmetics: How One Company is Reshaping Beauty Through Science and Advocacy This isn’t just press. This is a reckoning. For years, VE Cosmetics has put principles before profit .. a decision that doesn’t make the path easy, but makes it worth it. While others focused on market trends, we were knee-deep in science, ethics, and magick, helping manufacturers strip away animal by-products, expose greenwashing, and create genuinely vegan alternatives. And we did it for free.Why? Because real change doesn’t happen when you're watching the bottom line. It happens when you're willing to get your hands dirty, metaphorically, and occasionally with a lot of spilled glitter. We've stood against child exploitation in mica mining. We've challenged complacency in cruelty-free claims. We've raised our voices (and our eyeliner wands) against industry giants because silence was never our style. To see this work recognised in a publication like Forbes? That’s not just a win for us.It’s a win for every alternative brand that’s been told they’re “too niche.”For every customer who’s chosen ethics over aesthetics.For every gothic soul who’s felt unseen in a beige beauty landscape. This moment is proof that being unapologetically us, black lipstick, sharp ethics, and all was always the right path. We’re not done. We’re just getting louder. Thank you for walking this path with us. Here's to building a better beauty industry — one spell, one serum, and one rebellion at a time. 🖤 With eternal gratitude,Lynsey & the VE Coven

o be recognised on a global stage for doing what we believe in — creating gothic, cruelty-free beauty without harming animals or the planet — is nothing short of magickal. 🌱🕯️

VE Cosmetics has been recognized with a 2025 Global Recognition Award for its innovative approach to ethical beauty innovation and exceptional commitment to addressing environmental and social challenges.

25% off sale items to celebrate World Goth Day!

🕯️ Collabs Network Update — Thank You for Your Patience, Coven! First a huge thank you (and an even bigger apology) to everyone who applied to join our VE Cosmetics Collabs Network and has been waiting for a reply. We were recently hit by a wave of spam applications from companies trying to sell us their services (the digital equivalent of glitter in your grimoire pages ✨), which unfortunately buried many genuine submissions from our amazing creators. After a marathon session of clearing through three pages of spam and sorting real applications from chaos, we’re finally almost fully caught up! A warm welcome to all of our new collaborators  we’re so excited to have you in the VE Coven. 🖤 For now, please note that we’re only accepting applications from UK-based artists and influencers due to current budget restrictions. We truly value our international supporters and hope to open this opportunity globally again in the future. Thank you all for your patience, understanding, and continued magickal support. 🕯️ Independent brand. Small team. Big heart.

  PLEASE NOTE EU/NI SHIPPING WILL BE TEMPORARILY DISABLED ON THE 11TH DECEMBER - AFTER THIS DATE WE WILL BE UNABLE TO SHIP ORDERS TO EUROPE AND NORTHERN IRELAND. THIS IS A TEMPORARY MEASURE HOWEVER WE DO NOT HAVE A DATE AS TO WHEN THIS OPTION WILL RESUME AS OF YET. As always this time of year gets extremely busy at sorting offices so you are best to order as early as possible to avoid any disappointment. Please note we have no control over parcels once they are handed over to the couriers. UK Shipping: 18th December  EU/NI: 10th December. USA & rest of the world:  13th December We will still ship after this dates and will continue to ship unto December 23rd. Thank you so much for your support as always and have a wonderful holiday season.    

I am extremely proud of what VE Cosmetics are achieving as a small independent company....however I cannot accept an invitation to The House of Lords and be OK with myself. Therefore after declining the invitation I have decided that I will donate the money it would have cost to Travel to London to Charity.

  🖤 World Vegan Day 2024 – Christspiracy & Conscious Rebellion 🖤 Happy World Vegan Day from the shadows... At VE Cosmetics, veganism isn’t a trend — it’s the backbone of everything we do. From blood-red lipsticks to otherworldly palettes, every product is 100% cruelty-free and created without compromise. This year, we’re proud to have donated towards the making of Christspiracy — a powerful documentary that dares to explore the links between religion and animal rights. As a practicing Witch with a deep curiosity in spiritual paths, our founder Lynsey believes it’s vital to challenge the systems that allow cruelty to hide behind doctrine. We supported this film in the hope that it reaches those still using religion as a reason not to change — and opens their eyes to the truth. Compassion should never come with conditions. 🕯️ On this World Vegan Day, we stand tall in our belief that ethics, spirit, and rebellion belong together. Always have. Always will. #WorldVeganDay #Christspiracy #VECosmetics #CrueltyFree #VeganBeauty #WitchOwned #EthicalNotOptional #SpiritualRebellion #GothicEthics  

🖤 Finalist – Going Green Award, E-Factor Small Business Awards 2024 🖤 We’re proud to have been named a finalist in the Going Green category at the 2024 E-Factor Small Business Awards. This recognition reflects not just what we create, but how we choose to operate. At VE Cosmetics, ethics aren’t a marketing angle, they’re the foundation of the business. From rejecting child labour and animal cruelty, to demanding transparency in an industry that often hides behind gloss and greenwashing, we’ve always believed that beauty should never come at the cost of people, animals, or the planet.Being acknowledged for that matters. But it also reinforces something important: this shouldn’t make us stand out. Ethical sourcing, environmental responsibility, and cruelty-free practices should be the baseline ....not the exception. We’re grateful to E-Factor for the recognition, and to our community for supporting a business that chooses principles over shortcuts. We’ll continue pushing for higher standards and proving that alternative beauty can lead ethically as well as creatively. 🖤VE Cosmetics

  They're finally here! Our eagerly awaited Halloween Mystery Boxes. This box contains 11 products worth £154 in total, with 2 unique limited edition quads at £24 each. That's a colossal £80 saved per box! Grab yours here      

🌙Welcome to The Haunted Alchemist 🌙   When potions become too powerful to stay within one grimoire, they demand a new home. The Haunted Alchemist was born from that need, a sister brand to VE Cosmetics, created to explore skincare and fragrance through darker glass and softer light. 🕯️ The Same Soul, a New Spell Though the name may be new, the spirit behind it hasn’t changed.Every drop, every scent, every spell in a bottle carries the same fiercely vegan, cruelty-free ethics that have always guided VE. The Haunted Alchemist was created by the same hands, heart, and conviction  because no matter what name sits on the label, my values remain untouched. 🌿 Why a Sister Brand? As VE grew, so did the vision. Our makeup line speaks in pigments and rebellion, it’s bold, unapologetic, and drenched in occult glamour. But skincare and scent felt like their own kind of magick... gentler, more intimate rituals that deserved space to breathe. So, The Haunted Alchemist was conjured: a sanctuary for magical skincare that’s fun, affordable, and ethical.It gives each creation its own identity while allowing VE to keep shining in her world of colour and artistry. 🌑 Beauty from the Shadows The Haunted Alchemist is for those who see beauty in the dark.For skin rituals whispered under candlelight.For fragrances that linger like half-remembered dreams, heavy, gothic, and androgynous, yet accessible and wearable for every soul who craves something a little unearthly. This venture also allows us to grow sustainably, to budget separately for new scent development while ensuring VE remains as strong and independent as ever. We’re crafting a line of affordable, beautiful, ethically made fragrances that blend shadow with sophistication, perfumes you can live in, love in, and be haunted by. 🖤 A Promise from Me Whether it’s VE Cosmetics or The Haunted Alchemist, everything we make will always be: 100% vegan & cruelty-free Made with integrity, passion, and intention Designed for those who believe in magick  This isn’t a departure. It’s an evolution. A new vessel for the same soul. Welcome to The Haunted Alchemist where the potions whisper, the candles burn low, and every creation is made with love, ethics, and just the right amount of darkness. Magick for your skin. Shadows for your senses. 

🖤 VE Cosmetics Named One of Britain’s Top 100 Small Businesses 🖤 Posted: August 2024 We’re beyond proud to share that VE Cosmetics has been chosen as one of the UK’s official #SmallBiz100 for 2024 by Small Business Saturday. To be recognised as one of the top 100 small businesses in Britain is an incredible honour — especially as a fiercely independent, vegan, cruelty-free, and unapologetically gothic brand that refuses to follow the mainstream. This recognition shines a spotlight on our values: ethics over trends, rebellion over conformity, and beauty that doesn’t harm animals, people, or the planet. It’s proof that doing things differently can still earn you a seat at the table — or better yet, let you build your own altar. 🖤 Thank you to everyone who’s stood with us, supported us, and helped this magickal little brand rise from the shadows. We’re just getting started. [Read the full feature in The Grimsby Telegraph here.] #SmallBiz100 #VECosmetics #GothicBeauty #CrueltyFreeMakeup #VeganBrand #WitchOwned #SmallBusinessBigImpact

  Hecate: Keeper of Crossroads & Muse of the Midsummer Moons Palette   There is a goddess who walks between worlds, who holds keys to hidden doors, and whose torches illuminate the shadowed path. Her name is Hecate  and it is to her we dedicate our Midsummer Moons Palette. In every sweep of shadow, in every shimmer of moonlight, we see her. She is the guardians of liminal spaces of transitions, thresholds, and the mysteries that belong neither to the living nor the dead, but to those who stand between.   🕯️ Who Is Hecate?   Hecate is an ancient Greek goddess, honored for her dominion over magic, witchcraft, the night, and the moon. She is often depicted holding twin torches, accompanied by dogs and serpents — symbols of guidance, protection, and the underworld.  Unlike many deities who occupy a single domain, Hecate is a mistress of boundaries. She moves freely across sky, earth, and the hidden depths, and she presides over crossroads, both literal and metaphorical.  In some traditions she is three-formed  triple-bodied or triple-faced  watching north, south, east, and west. This triple aspect reinforces her role as a goddess of direction, choice, and hidden power. She is also considered a psychopomp or conductor of souls) , guiding souls, and a keeper of keys those keys that unlock gates, doors, and secrets.    🌙 Midsummer Moons Palette: A Tribute to Hecate’s Light & Shadow When we crafted the Midsummer Moons Palette, we didn’t just create eyeshadows, we created a ritual tool. Each shade is an homage to Hecate’s realms: moonlit silver, deep obsidians, soft grays, and shadows touched by stardust. This palette is for those who seek transformation, who step into darkness without fear, who wish to see with eyes unclouded. It is for those who walk crossroads  not just at twilight, but within their souls. By wearing these shades, you honor Hecate’s presence: in the blending of light and dark, in the subtle transitions of tone, in the power of shadow as protection and revelation.   ✨ Myth Into Magick: How to Use the Palette as Ritual Invoke her presence: At dusk or under moonlight, lift your palette and whisper an intention. Balance light and dark: Combine a ghostly silver with deep charcoal or violet to mirror her dual nature. Crossroads lining: Use a shade to draw a “line” on your eyelid — a symbolic threshold you cross with your gaze. Shadow work: Blend inner corners into deep tones, letting your eyes carry the story of hidden realms. Offer a breath: After you finish, breathe softly into your reflection, an offering to her watching presence.   🖤 Why Hecate Matters to Ve Hecate is not some distant muse, she is a mirror of our ethos. She teaches that power lives in in-between, that beauty can flourish in darkness, that true transformation is found at the edges where light meets shadow. She reminds us that makeup is magick, ritual, and reclamation: the palette is never just colour, but a vessel for intention, for identity, for change.

Today we received a rather exciting email from Louise Jane CEO Of The Vegan Choice Awards. Please see below:  I have been a huge supporter of VE Cosmetics for quite some time now, so I couldn't contain my excitement when I got my hands on their Magickal Multi Tint. This incredibly ethical company has consistently amazed me with its fantastic range of cruelty-free vegan cosmetics, and this stunning product has only strengthened my admiration for them. Personally, I'm obsessed with the shade 'The Answer'! It was the perfect choice for my recent holiday makeup. The colour complemented my sun-kissed skin flawlessly, and its versatility was a great help in simplifying my packing and speeding up my daily routine. One of the things I loved most was how effortlessly it blended onto my skin and how buildable it was. Whether I wanted a subtle, sunkissed glow on my cheeks and nose or a more intense color on my lips, this tint delivered. Plus, it had miraculous staying power. It stayed put all day long, even in the water. In all, I can't praise this product enough! It's not only unbelievably effective but also a guilt-free choice for makeup enthusiasts who care about ethical practices in the beauty industry. - Louise Jane, CEO The Vegan Choice Awards You can find our magical multi tints here   Displaying CEO Endorsement - VE Cosmetics UPDATED.pdf.

  Time is a circle, not a line.The old ones called it the Wheel of the Year , a sacred cycle marking the eternal dance of light and shadow, life and decay, birth and return. For those who walk the Pagan or witch’s path, the Wheel is divided into eight Sabbats or seasonal festivals that honour the Earth’s rhythms, the sun’s journey, and the unseen energies that bind us all. You don’t need to be a practicing witch to feel it turning. You only need to notice the world shift ,the scent of rain before spring, the quiet decay of autumn leaves, the hush of winter before rebirth. Below you’ll find each Sabbat, its pronunciation, and the energy it carries through the veil.   🌱 Imbolc (IM-bolk or IM-molk) February 1st–2nd The first whisper of spring.The frost still lingers, but beneath the soil, new life stirs. This is a time for cleansing, inspiration, and gentle beginnings.Light candles to honour Brigid, goddess of the forge, poetry, and renewal. 🕯️ Spell focus: Purification and preparation.   🌸 Ostara (Oh-STAR-ah) Around March 20th–21st (Spring Equinox) Day and night stand equal; the balance before bloom.Ostara celebrates fertility, rebirth, and awakening.Eggs, hares, and budding flowers are ancient symbols of life returning. 🌷 Spell focus: Growth, creativity, new ventures.   ☀️ Beltane (BELL-tayn) April 30th–May 1st The fire festival of passion and union.The veil between worlds thins as life reaches full bloom.Dancing flames, flower crowns, and ribbons weave through this celebration of love, lust, and living magick. 🔥 Spell focus: Desire, manifestation, sacred union. 🌾 Litha (LITH-ah) Around June 20th–21st (Summer Solstice) The sun’s reign at its zenith.Litha honours abundance, strength, and vitality.Bonfires blaze, herbs dry in the warmth, and the Earth overflows with green magick. ☀️ Spell focus: Gratitude, courage, success. 🌻 Lammas / Lughnasadh (LAH-mas / LOO-nah-sah) August 1st The first harvest, when the fruits of our labour are gathered.Bread, grain, and corn honour Lugh, god of skill and craftsmanship.A time to give thanks for the first rewards and to prepare for what’s to come. 🍞 Spell focus: Prosperity, reflection, appreciation.   🍂 Mabon (MAY-bon) Around September 21st–23rd (Autumn Equinox) The second harvest. Day and night once again stand equal.Mabon is a time of balance, gratitude, and letting go. Leaves fall, shadows lengthen, and we prepare to retreat inward. 🍁 Spell focus: Equilibrium, release, introspection. 🕯️ Samhain (SOW-in or SAH-win) October 31st–November 1st The Witch’s New Year.The veil between the living and the dead is at its thinnest. We honour our ancestors, light candles for the departed, and celebrate the cycle of death and rebirth.Pumpkins glow, spirits stir, and the air hums with memory. 💀 Spell focus: Ancestor work, divination, transformation. ❄️ Yule (YOOL) Around December 21st (Winter Solstice) The longest night, when the sun is reborn. Evergreens, candles, and feasting mark hope’s return amidst darkness. Yule reminds us that even in shadow, light waits to rise again. 🎄 Spell focus: Renewal, protection, rebirth. 🌙 Turning with the Wheel To live by the Wheel of the Year is to live in rhythm, to honour every stage of existence, from bloom to decay, passion to stillness. You don’t need elaborate rituals or altars (though we love both). Simply pause to notice the turning: the scent of rain, the rustle of harvest, the chill that whispers change. Each Sabbat offers a mirror a chance to align your magick, your makeup, and your mindset with the season’s pulse. After all, even beauty follows the moon. 🌒  

🌙Lilith: The Dark Muse 🌙   Some names are whispered rather than spoken. Lilith the first woman, the outcast, the one who refused to kneel.She is the spark of rebellion that burns quietly in every soul that dares to defy expectation. Our Lilith Gel Liner is dedicated to her: to those who carve their own path, who wear defiance like armour, and who find beauty in the shadows. 🖤 Who Is Lilith? Lilith’s story is ancient, her image woven through myth, scripture, and legend. In early Mesopotamian lore, she was a spirit of the night ,powerful, untamed, and feared. Later, in Judaic texts, she was said to be Adam’s first wife, created equal but unwilling to submit. When she refused to bow, she was cast out of Eden...not fallen, but freed. Over centuries, Lilith has evolved from demon to divine feminine archetype, a symbol of independence, sexuality, and raw power. She represents the parts of us the world tries to silence: our confidence, our autonomy, our unrelenting will to choose ourselves. She is the embodiment of every woman (and soul) who has ever said, “No. I will not be less.” 🌑 The Inspiration Behind the Lilith Gel Liner Our Lilith Gel Liner was conjured to channel her energy sleek, and unapologetically bold.It glides like ink across parchment, sharp enough to cut through doubt, deep enough to mirror the night sky she rules. Just as Lilith claimed her power in exile, this liner invites you to define your gaze on your own terms  to draw your lines as boundaries, not cages. Every stroke is a statement: fierce, precise, and eternal. ✨ How to Wear the Energy of Lilith The Rebellion Wing: Carve out a sharp, dramatic flick, a symbol of defiance and self-ownership. The Shadow Veil: Smudge it softly for a smoky, seductive gaze; power doesn’t always shout, sometimes it whispers. The Ritual Line: Use the liner to draw sigil-inspired shapes or crescent wings as offerings to your inner Lilith. This isn’t just eyeliner — it’s empowerment in gel form. 🔥 Why Lilith Speaks to VE At VE Cosmetics, we’ve always stood for ethics, equality, and expression without apology. Lilith’s myth mirrors our own mission, to challenge the old order, to rebel against cruelty, and to embrace the kind of beauty that doesn’t need permission. The Lady Lilith Gel Liner isn’t just a cosmetic. It’s a tribute to independence, to the divine feminine, and to every soul who finds freedom in their shadows. Makeup so good, it must be witchcraft.