Foundations, concealers, Primers & powders

Witchcraft – Beyond the Veil Primer
Brightening Water-Based Primer with Witch Hazel & Liquorice

Step beyond the veil and into flawless skin with our ethereal Witchcraft Primer — a hydrating, illuminating base potion designed to prep your canvas for spellbinding beauty.

This water-based formula is infused with liquorice root to help even skin tone and visibly brighten, while witch hazelworks its natural magick to minimise pores and gently hydrate, plumping out fine lines for a smoother, more radiant complexion.

💗 A soft pink tint with ultra-fine shimmer adds a subtle glow — never glittery, just enough to look enchanted from within.

✨ Lightweight
✨ Vegan & Cruelty-Free
✨ Suitable for all skin types

Beyond the Veil is your first step in any glam ritual — a veil of radiance before the transformation begins.

Witchcraft “Beyond the Veil” Primer 30ml Ingredients:

Water,1.3-Butanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trehalose, Cyclopentasiloxane, Squalane, Shea Butter, Hydroxethl Acrylaye/Sodium Acryloyldimethyl Taurate Copolymer, Vitamin E, Trimethylsiloxysilicate, Capric/Caprylic Triglycerides, Glycyrrhiza Uralensis Root Extract, PEG-100 Stearate, Mica, L-Ascorbic Acid, EDTA-2Na, Sodium Hyaluronate, Phenoxyethanol, Allantoin, BHA, Ethylhexylglycerin, Methyl Parahydroxybenzoate.

Witchcraft Foundation

Flawless Coverage • Skin-Loving Formula • Vegan & Cruelty-Free

Our best-selling foundation — and for good reason.
Witchcraft Foundation delivers buildable medium to full coverage with a weightless, skin-loving finish. It’s non-transferable (won’t rub off on clothes), water-resistant, and contains SPF 15 — making it your perfect daily ritual whether you’re casting spells or conquering the everyday.

🖤 Finish: Dewy, radiant glow — or set with powder (like our Pink Pentagram Powder) for a matte effect
🖤 Coverage: Buildable, from medium to full
🖤 Longevity: Long-wearing, non-transfer & water-resistant
🖤 Skin benefits:
🌹 Rose water to hydrate and soften
🌙Liquorice extract to help even out skin tone
💦Moisturising agents to plump and smooth fine lines
🥀Anti-aging properties to support your skin beneath the surface

Shade Guide: Find Your Perfect Match

We offer 25 inclusive shades, from the fairest skin to deep olive and rich dark tones, with undertones ranging from cool to warm and everything in between.

Shade 1: Extremely pale, pink/neutral undertones
Shade 2: Porcelain, warm undertones
Shade 3: Fair, yellow undertones
Shade 4: Pale/Fair, neutral undertones
Shade 5: Fair/Medium, cool undertones
Shade 6: Medium, neutral undertones
Shade 7: Medium, cool undertones
Shade 8: Medium/Tan, cool undertones
Shade 9: Medium/Tan, neutral undertones
Shade 10: Tan, warm undertones
Shade 11: Tan/Dark, cool undertones
Shade 12: Tan/Dark, red undertones
Shade 13: Medium/Olive, neutral undertones
Shade 14: Olive/Dark, cool undertones
Shade 15: Light Olive, neutral undertones
Shade 16: Dark/Olive, warm undertones
Shade 17: Dark/Olive, neutral undertones
Shade 18: Olive, warm undertones
Shade 19: Dark, cool undertones
Shade 20: Olive, cool undertones
Shade 21: Dark with olive tones
Shade 22: Dark, neutral undertones
Shade 23: Dark, slight cool undertones
Shade 24: Dark, warm undertones
Shade 25: Dark, neutral undertones

Not sure about your undertone? Try this:

🧾 White Paper Test:
– Hold a white sheet of paper to your bare face in natural light
– If your skin looks yellow beside it → warm undertone
– If it appears pink, rosy or bluish → cool undertone
– If it looks greyish or balanced → olive or neutral undertone

💍 Jewellery Test:
– Gold jewellery suits you? Likely warm undertone
– Silver jewellery looks best? Likely cool undertone
– Can wear both? You’re probably neutral

Witchcraft Foundation is more than makeup — it’s a spell for skin that feels as good as it looks. Because true magick begins with a flawless base. 🖤

Witchcraft Foundation - SPF 15 - Recycled Plastic FULL SIZE Ingredients:

Water, Cyclopentasiloxane, Polymathy Methacrylate, Ethylhexyl Methocinnamate, PEG - 10 Dimethicone, Trimethylsiloxysilicate, Magnesium Sulpha, Titanium Dioxide, Tocopherol, Tocopheryl Acetate, Sodium Hyaluronate, Lethicin, Hydronated Lethicin, Laminaria Saccharina Extract, Dipropylene Glycol, Laureth - 7, Sorbitan Sesquioleate, Dimethicone/PEG - 10/15 Crosspolymer, Triethocycaprylylsilane, Dimethicone Silyate, Dimethicone Crosspolymer, Silica, Pentaerythrityl, Phenoxyethanol, Sorbic Acid, (+/-) Iron Oxides,(CI77491, CI77492, CI77499), Titanium Dioxide (CI77891) Chromium Oxide Green CI 77288.

Warning: Keep out of reach of children, keep out of eyes, stop use if irritation occurs. Use within 24 months of opening.

Never Conceal Your Magic – Liquid Matte Concealer

Lightweight • Full Coverage • Vegan & Cruelty-Free

✨ Cover what you choose, honour what you are.
Our Never Conceal Your Magic concealer is crafted to enhance, not hide — giving you full coverage with a lightweight, skin-like finish that lasts all day (tested for up to 12 hours). Whether you're brightening under-eyes, carving brows, or banishing blemishes, this formula blends like a dream and stays where you put it — no creasing, no caking.

Perfect for all skin types, this matte liquid concealer is waterproof, sweatproof, oil-free, and packed with skin-loving ingredients:

💧 Hyaluronic Acid – hydrates and plumps, softening fine lines
🥑 Avocado Oil – nourishes and conditions the skin

✨ Full coverage with a natural finish
✨ Matte but hydrating
✨ 22 inclusive shades 
✨ Vegan & Cruelty-Free — always

🔮 Shade Guide

Fair Shades
– Fair Rose – Fair skin with cool pink undertones
– Fair Warm – Fair skin with slight yellow-neutral undertones
– Fair Beige – Fair skin with neutral undertones

Light Shades
– Light Sand – Light skin with neutral undertones
– Light Peach – Light skin with cool pink undertones
– Light Beige – Light skin with warm undertones

Medium Shades
– Medium Peach – Medium skin with cool undertones
– Medium Sand – Medium skin with neutral undertones
– Medium Beige – Medium skin with golden undertones

Tan Shades
– Tan Sand – Tan skin with golden undertones
– Tan Neutral – Tan skin with yellow-neutral undertones
– Tan Walnut – Tan skin with very cool undertones
– Tan Latte – Tan skin with neutral undertones

Deep Shades
– Deep Caramel – Deep skin with cool undertones
– Deep Olive – Deep skin with warm-neutral undertones
– Deep Chestnut – Deep skin with neutral undertones
– Deep Cinnamon – Deep skin with cool red undertones

Rich Shades
– Rich Walnut – Rich skin with cool undertones
– Rich Chocolate – Rich skin with golden undertones
– Rich Cocoa – Rich skin with cool pink undertones
– Rich Ebony – Rich skin with neutral undertones

Magick is in the details — so are we.
Never Conceal Your Magic is here to amplify your natural power, not cover it up. Blend it, build it, wear it your way — because your beauty deserves to be seen, not silenced.

Never Conceal Your Magic Matte Conceal (6ml) Ingredients:

Aqua, Titanium Dioxide, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Cyclopentasiloxane, Trimethylsiloxysilicate acrylates, Crosspolymer, Butylene Glycol, Cyclopentasiloxane,peg-10 Dimethicone, Disteardimonium Hectorite, CI77891, Triethoxycaprylylsilane, Cyclopentasiloxane, Dimethicone/vinyl Dimethicone Crosspolymer,  Dimethicone, Peg-10 Dimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Sodium Chloride,  Cyclopentasiloxane, Acrylates/dimethicone Copolymer, Phenoxyethanol, Ethylhexylglycerin, Silica, CI77492, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Caprylyl Glycol,  Ethylhexylglycerin、CI77491,  Triethoxycaprylylsilane,  Polyhydroxystearic Acid, Disodium Edta, Kaolin,  Persea Gratissima (Avocado) Oil.

White Witchcraft Foundation

Pigmented White Base • Customisable • Vegan & Cruelty-Free

The foundation for the bold, the spectral, and the beautifully pale.
Our bestselling Witchcraft Foundation now comes in a powerfully pigmented white — perfect for creating a true white base, lightening other foundation shades, or crafting avant-garde, alternative, or stage-ready looks.

This water-based formula offers a slightly dewy finish with the option to mattify using our Chaos Powders. It’s buildable, breathable, and performs beautifully across all skin types.

✨ Full pigment white for maximum versatility
✨ Water-resistant & non-transferable (won’t rub off on clothes)
✨ Contains SPF 15 for added protection
✨ Anti-aging ingredients to support your skin while you slay:
– Rose Water to soften and hydrate
– Liquorice Extract to help even out tone
– Moisturising agents to plump and smooth fine lines

💀 Use as a white base 
🧪 Or mix a few drops into your regular foundation to custom-blend lighter shades

This is beauty alchemy — made to match your magick.

Witchcraft Foundation - SPF 15 - Recycled Plastic FULL SIZE Ingredients:

Water, Gylcerin, Ethylhexyl palmitate, Cyclopentasiloxane, dicaprylcarbonate, isononyl isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl Peg/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.

(+/-) Titanium Dioxide (CI77891) Iron Oxides,(CI77491, CI77492, CI77499).

Warning: Keep out of reach of children, keep out of eyes, stop use if irritation occurs. Use within 24 months of opening.

Never Conceal Your Magic – White Concealer

Pure White • Multi-Use • Vegan & Cruelty-Free

Our Never Conceal Your Magic White Concealer is a pure, pigment-packed white designed to match our White Witchcraft Foundation — and offer endless creative possibilities.

Use it to brighten, blend, or build your own custom shade by mixing into other foundations or concealers. Or apply it alone for high-impact looks, intense highlight, or bold editorial styles.

✨ Lightweight, full coverage with a natural matte finish
✨ Waterproof, sweatproof, oil-free formula
✨ Infused with skin-loving ingredients:
– Hyaluronic Acid to hydrate and plump fine lines
– Avocado Oil to nourish and condition the skin

A little goes a long way — whether you're lightening products, creating contrast, or casting a flawless base for more dramatic magick.

Never Conceal Your Magic Matte Conceal (6ml) Ingredients:

Aqua, Titanium Dioxide, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Cyclopentasiloxane, Trimethylsiloxysilicate acrylates, Crosspolymer, Butylene Glycol, Cyclopentasiloxane,peg-10 Dimethicone, Disteardimonium Hectorite, CI77891, Triethoxycaprylylsilane, Cyclopentasiloxane, Dimethicone/vinyl Dimethicone Crosspolymer,  Dimethicone, Peg-10 Dimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Sodium Chloride,  Cyclopentasiloxane, Acrylates/dimethicone Copolymer, Phenoxyethanol, Ethylhexylglycerin, Silica, CI77492, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Caprylyl Glycol,  Ethylhexylglycerin、CI77491,  Triethoxycaprylylsilane,  Polyhydroxystearic Acid, Disodium Edta, Kaolin,  Persea Gratissima (Avocado) Oil.

Liquid Matte Concealer 6ml WHITE

Colour Magic Chaos Setting Powder – Translucent

Mattifying • Water-Resistant • Spell-Sealing Powder

Lock in your look like a sacred sigil.
Our Translucent Colour Magic Chaos Powder is your final step in spellcasting — a weightless, water-resistant veilthat mattifies, sets, and seals your foundation (or doom paint) for flawless, all-day wear.

This finely milled translucent powder disappears into the skin like smoke, leaving behind no cast — just a perfected, shine-free finish that holds steady through heat, sweat, and ritual.

🌫️ Mattifying finish without heaviness
🌫️ Water-resistant — built for endurance and chaos alike
🌫️ Perfect for all skin tones and skin types

Whether you're summoning matte perfection or locking in a full glam enchantment, this is the powder that holds the magick in place.

Colour Magic Chaos Setting Powder – Green

Redness-Reducing • Colour-Correcting • Chaos-Controlling

Silence the flame beneath the surface.
Our Green Colour Magic Chaos Powder is a powerful colour-correcting veil designed to neutralise redness and bring balance to your complexion — whether worn alone or to set and mattify your foundation.

Use it to calm the chaos of irritation, flush, or rosacea with a cool-toned finish that blends invisibly into the skin. This finely milled, water-resistant powder delivers a smooth, long-lasting matte effect while keeping your magick intact from morning rituals to midnight spells.

🧪 Neutralises red undertones
🧪 Water-resistant & mattifying
🧪 Wear alone or over foundation for full-face balance

For those whose fire burns close to the surface — this is your calming incantation in powdered form.

Neutralising skin's red undertones. Our Green Color Correct Setting Powder can be used to set makeup or by itself as a powder to balance skin's complexion

Transforming any look into sheer glamour, this premium product is just the enchantment you need.

Colour Magic Chaos Setting Powder – Blue

Orange-Neutralising • Tone-Correcting • Glamour-Calming

Cool the fire. Restore the balance.
Our Blue Colour Magic Chaos Powder is a finely milled, water-resistant setting powder designed to counteract orange undertones, helping to tone down overly warm foundations or areas of hyperpigmentation with an orange cast.

Whether used to cool down your base, balance bronzing gone too far, or simply soften warmth on the skin, this ethereal blue veil leaves a mattified, smoothed finish — like frost settling over flame.

💙 Neutralises orange undertones & hyperpigmentation
💙 Cools overly warm foundations
💙 Use alone or to set makeup for a balanced, matte finish

For those who burn bright but crave control — this is your chilling charm in powder form.

Colour Magic Chaos Setting Powder – Lilac

Brightening • Tone-Balancing • Glamour-Enhancing

Awaken your radiance from the shadows.
Our Lilac Colour Magic Chaos Powder is a soft-toned brightening powder designed to neutralise yellow undertones, soften dullness, and bring luminous energy to tired or sallow skin.

Perfect for brightening the under-eye, lifting uneven complexions, and setting makeup with a fresh, soft-focus finish, this powder works beautifully on both mature and youthful skin. Use all over for ethereal luminosity, or sparingly under the eyes for a targeted glow on deeper tones.

🔮 Neutralises yellow undertones & dullness
🔮 Brightens under-eyes and tired skin
🔮 Oil-controlling, water-resistant & smoothing

For the witches who wear moonlight on their cheeks — Lilac is your finishing spell for light and lift.

Colour Magic Chaos Setting Powder – Pink

Brightening • Shadow-Softening • Radiance-Boosting

Summon a soft flush of ethereal light.
Our Pink Colour Magic Chaos Powder is a rose-toned setting and finishing powder designed to counteract dark shadows, neutralise sallowness, and brighten the under-eye area with a subtle, luminous glow.

Powered by colour theory and a touch of glamour magick, this finely milled powder enhances all complexions — adding a delicate warmth to lighter skin tones, and a beautiful brightening lift under the eyes for deeper skin tones.

🌸 Brightens and balances dull or shadowed areas
🌸 Softly radiant finish — never flat, always fresh
🌸 Ideal for under eyes, centre of the face, or an all-over glow

For skin that glows like a love spell — this is your sacred sigil of light.

THIS IS FOR A SAMPLE POT in whichever shades you want to try before you buy!

1 sample per shade for each customer.

Our best selling product!

This amazing foundation is non-transferable (won’t rub off on clothes) and water resistant with SPF 15.

Dewy finish

Medium to full coverage with a very buildable formula. 

This formula is also anti-aging & contains rose water to help soften/hydrate your skin and liquorice extract to help even out your skin tone, along with moisturizing agents to help plump out your skin and minimize any fine lines/wrinkles.

Shade 1: For extremely pale skin - leans towards pink/neutral undertones

Shade 2: Porcelain skin - leans towards warmer undertones

Shade 3: Fair skin - leans towards yellow undertones

Shade 4: Pale/Fair skin with neutral undertones

Shade 5: Fair/medium skin with cool undertones

Shade 6: Medium skin with neutral undertones

Shade 7: Medium skin with cool undertones

Shade 8: Medium/Tan skin with cool undertones

Shade 9: Medium/Tan skin with neutral undertones

Shade 10: Tan skin with warm undertones

Shade 11: Tan/Dark skin with cool undertones

Shade 12: Tan/Dark skin with red undertones

Shade 13: Medium/Olive skin with neutral undertones

Shade 14: Olive/Dark skin with cool undertones

Shade 15: Light Olive skin with neutral undertones

Shade 16: Dark/Olive skin with warm undertones

Shade 17: Dark/Olive skin with neutral undertones

Shade 18: Olive skin with warm undertones

Shade 19: Dark skin with cool undertones

Shade 20: Olive skin with cool undertones

Shade 21: Dark with more olive tones

Shade 22: Dark skin with neutral undertones

Shade 23: Dark skin with slight cool undertones

Shade 24: Dark skin with warm undertones

Shade 25: Dark Skin with neutral undertones

How to work out your skin tone:

It's best to do this wearing no make up - wait 30 mins after washing your face as any scrubbed skin may appear pink and give a false reading.

Hold a white piece of paper up to your face. 

Looking in a mirror, try to see how your skin looks in contrast to the white paper. It may appear to have a yellow cast, a blue-red or rosy cast, or it may not appear to be either, but a grey colour instead. What colour does you skin appear at the side of the paper?

• Yellowish or sallow beside the white paper, you have a warm skin tone.
• Pink, rosy, or blueish-red, then you have a cool skin tone.
• Grey, your skin probably has an olive complexion with a neutral undertone. The green from your complexion and the yellowish undertone combines to create this effect. You can experiment with neutral and warm tones, since you fall somewhere in between.
• If you can't determine any cast of yellow, olive, or pink, you have a neutral skin tone. Neutral tones can look good in foundations and colours on both ends of the cool/warm spectrum.

Another way to do this is to look at what colour jewellery you wear.

• If you suit gold you more than likely have a warm skin tone.
• If you suit silver you more than likely have a cool skin tone.
• If you can wear both colour you more than likely have a neutral undertone.
   

Witchcraft Foundation SAMPLES Ingredients:

Water, Cyclopentasiloxane, Polymathy Methacrylate, Ethylhexyl Methocinnamate, PEG - 10 Dimethicone, Trimethylsiloxysilicate, Magnesium Sulpha, Titanium Dioxide, Tocopherol, Tocopheryl Acetate, Sodium Hyaluronate, Lethicin, Hydronated Lethicin, Laminaria Saccharina Extract, Dipropylene Glycol, Laureth - 7, Sorbitan Sesquioleate, Dimethicone/PEG - 10/15 Crosspolymer, Triethocycaprylylsilane, Dimethicone Silyate, Dimethicone Crosspolymer, Silica, Pentaerythrityl, Phenoxyethanol, Sorbic Acid, (+/-) Iron Oxides,(CI77491, CI77492, CI77499), Titanium Dioxide (CI77891) Chromium Oxide Green CI 77288.

Warning: Keep out of reach of children, keep out of eyes, stop use if irritation occurs. Use within 24 months of opening.

Colour Magic Chaos Setting Powder – White

Matte Finish • Oil-Absorbing • Pure Pale Perfection

Seal your pale magick with a veil of white.
Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this White Chaos Powder is a finely milled, no-cast setting powder that locks in your look without altering your carefully crafted canvas.

Designed to blur fine lines, mattify without caking, and absorb excess oil, this powder sets your base like a ritual — keeping your complexion smooth, sharp, and fully in control from first incantation to final exit.

⚪ Pure white with no skin-tone base — ideal for white foundation & pale glam
⚪ Filtered through a fine mesh for seamless, even application
⚪ Oil-absorbing and blurring without dryness
⚪ Unscented, vegan & cruelty-free

For bone-pale beauty, corpse paint perfection, or editorial frost — this is your final sealing spell.