Persephone .....our award winning fragrance

 

🖤 Persephone Wins at The Vegan Beauty Awards

We are beyond proud to announce that Persephone (Unisex Fragrance) has officially won at The Vegan Beauty Awards.

Not shortlisted.
Not highly commended.
Winner.

And the words shared about it? They left us speechless.

A Scent That Refuses to Be Simple

Louise Jane, CEO of The Vegan Beauty Awards, described Persephone as:

“A scent of unparalleled uniqueness that draws you in with its addictive allure… strikingly paradoxical, expertly merging sweet and fruity notes with a whisper of smoke and subtle spices.”

Paradoxical. That word feels right.

Persephone was never designed to sit politely in one category. It was created to embody duality — light and shadow, sweetness and depth, innocence and power.Just like the goddess herself.

The Story Within the Scent

Persephone opens with vibrant pomegranate and subtle florals, bright, almost luminous.Then slowly, almost imperceptibly, it transforms.The fruit softens.
Smoke curls in.Warm woods and patchouli rise from beneath the surface.It becomes deeper. Darker. Grounded.

Louise noted how beautifully it evolves throughout the day:

“As the day unfolds, Persephone beautifully evolves… transitioning into a darker, warm and woody aroma, enhancing the fragrance’s complexity and amplifying its depth.”

That evolution is intentional.Persephone was created to unfold like a story, not shout in a single note and fade.

Unisex. Timeless. Unapologetic.

One of the most meaningful parts of this recognition is that Persephone was celebrated as a unisex fragrance.No gendered marketing. No seasonal box.No trend-chasing. Just a scent designed for anyone who resonates with it.

Louise shared:

“Whether you seek sophistication, luxury, serenity, or self confidence, this scent delivers… perfect for those moments when you wish to honour your own originality.”

That line means everything. Because VE has always been about individual expression. Not fitting in, but standing comfortably in your own space.

The Patchouli Foundation

A personal favourite note highlighted in the review was patchouli, grounding, herbaceous, subtly sweet.

“Its role as a base note really boosts the whole experience… I find it perfectly grounds the fragrance while still allowing it to shine.”

Patchouli is often misunderstood. But in Persephone, it doesn’t dominate. It anchors. It steadies. It deepens. It’s the underworld beneath the bloom.

Long-Lasting. Unforgettable.

We are especially proud that Persephone was recognised not only for its composition but for its performance:

“Impressively long-lasting and unforgettable for all the best reasons.”

As an indie vegan brand, longevity matters. We formulate for experience, not just aesthetics.To be recognised for both artistry and wear is something we don’t take lightly.

What This Means to Us

Winning a Vegan Beauty Award isn’t just a badge.

It’s recognition that:

• Ethical beauty does not mean compromise.

• Vegan fragrance can be complex, luxurious and story-led.

• Independent brands can stand alongside global names.

Persephone was created with intention, mythology, and a little rebellion.

To see it honoured on this stage is deeply meaningful.

Thank You

To Louise Jane and The Vegan Beauty Awards, thank you for seeing Persephone for what it is.

And to our community, our Coven, who have worn, loved, reviewed and championed this fragrance from the beginning…

This win belongs to you too.

🖤

 

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