The Base Ritual ( Primer, Foundation, Concealer & Setting Powders)

Witchcraft Foundation

Award-Winning • Flawless Coverage • Skin-Comforting Formula • Vegan & Cruelty-Free

Your everyday base, perfected.

Witchcraft Foundation delivers buildable medium-to-full coverage with a lightweight, breathable feel that looks like skin—not heavy makeup.

The silky water-and-silicone formula glides effortlessly across the complexion, helping to soften the appearance of pores and uneven texture for a smooth, natural-radiant finish. Wear it alone for a fresh glow or set with powder for a softly matte effect.

Designed for comfortable, dependable wear, its flexible film-forming formula helps your foundation stay looking smooth throughout the day without feeling heavy or cakey.

Reliable coverage. Comfortable wear. Skin-first performance.

Finish

Natural radiant finish
Sets beautifully with powder for a soft matte look

Coverage

Buildable medium to full coverage
Helps even the appearance of skin tone without heaviness or caking

Wear & Performance

Lightweight and comfortable
Silky, streak-free blending
Soft-focus effect
Helps blur the appearance of pores and uneven texture
Buildable without feeling heavy
Flexible, long-wearing finish

Skin bComforting Formula

Formulated with carefully selected ingredients to support a smooth, comfortable finish:

Sodium Hyaluronate helps attract and retain moisture
Vitamin E provides antioxidant and skin-conditioning benefits
Laminaria Saccharina Extract, derived from seaweed, helps condition the skin
Lecithin and Hydrogenated Lecithin support a soft, conditioned skin feel
Silica and Polymethyl Methacrylate create a smoother, soft-focus appearance

Makeup that perfects your complexion while remaining comfortable to wear.

Shade Range

25 inclusive shades spanning very fair through deep tones, with cool, warm, olive, and neutral undertones for an accurate match across skin tones.

Shade 1: Extremely pale, pink/neutral undertones
Shade 2: Porcelain, warm undertones
Shade 3: Fair, Warm undertones
Shade 4: Pale/Fair, neutral undertones
Shade 5: Fair/Medium, cool undertones
Shade 6: Medium, neutral undertones
Shade 7: Medium, cool undertones
Shade 8: Medium/Tan, cool undertones
Shade 9: Medium/Tan, neutral undertones
Shade 10: Tan, warm undertones
Shade 11: Tan/Dark, cool undertones
Shade 12: Tan/Dark, red undertones
Shade 13: Medium/Olive, neutral undertones
Shade 14: Olive/Dark, cool undertones
Shade 15: Light Olive, neutral undertones
Shade 16: Dark/Olive, warm undertones
Shade 17: Dark/Olive, neutral undertones
Shade 18: Olive, warm undertones
Shade 19: Dark, cool undertones
Shade 20: Olive, cool undertones
Shade 21: Dark with olive tones
Shade 22: Dark, neutral undertones
Shade 23: Dark, slight cool undertones
Shade 24: Dark, warm undertones
Shade 25: Dark, neutral undertones

Find Your Undertone

Choosing the right undertone makes all the difference.
If you’re unsure where you sit, these quick tests can help you find your best match.

🧾 White Paper Test

Hold a sheet of white paper next to your bare face in natural daylight:

– Skin looks yellow or golden → Warm undertones
– Skin looks pink, rosy or slightly blue → Cool undertones
– Skin looks balanced, greyish or softly green → Olive or Neutral undertones

💍 Jewellery Test

Notice which metals flatter you most:

– Gold jewellery suits you best → Warm
– Silver suits you best → Cool
– Both look equally good → Neutral

Still unsure? Choose neutral  it’s the most forgiving starting point.

Good to know

• Suitable for all skin types
• Vegan & cruelty-free
• Recycled plastic packaging
• 24 month PAO

Contains SPF 15. For prolonged sun exposure, use additional sunscreen.

Witchcraft Foundation is designed to look like skin at its best, smooth, even, and comfortable all day. Reliable coverage, long wear, and skin-loving ingredients, so your base feels as good as it looks.

Because every great look starts with the right foundation. 🖤

Ingredients (INCI):
Aqua (Water), Cyclopentasiloxane, Polymethyl Methacrylate, Ethylhexyl Methoxycinnamate, PEG-10 Dimethicone, Trimethylsiloxysilicate, Magnesium Sulfate, Titanium Dioxide (CI 77891), Tocopherol, Tocopheryl Acetate, Sodium Hyaluronate, Lecithin, Hydrogenated Lecithin, Laminaria Saccharina Extract, Dipropylene Glycol, Laureth-7, Sorbitan Sesquioleate, Dimethicone/PEG-10/15 Crosspolymer, Triethoxycaprylylsilane, Dimethicone Silylate, Dimethicone Crosspolymer, Silica, Phenoxyethanol, Sorbic Acid.

May contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Chromium Oxide Green (CI 77288).

Warning: Keep out of reach of children, keep out of eyes, stop use if irritation occurs. Use within 24 months of opening.

White Witchcraft Foundation

Pigmented White Base • Buildable Coverage • Vegan • Cruelty-Free

For the bold and the spectral...

Our bestselling Witchcraft Foundation is reborn in pure, high impact white. Created for Trad Goth looks, alternative makeup lovers, performers, cosplayers and anyone seeking a true porcelain or ghostly base without a chalky or patchy finish.

This isn’t costume paint. It’s a true foundation with a lightweight, creamy formula that delivers smooth, even coverage and a natural soft-dewy finish. Build it gradually from a sheer white veil to a bold, opaque base without creating a heavy, mask like feel.

Wear it alone for a striking white complexion or mix it with your regular foundation to create a custom lighter shade.

Beauty alchemy, bottled.

Our white base foundation is:

Highly pigmented true white
Buildable from softly pale to a full white base
Smooth, streak-free blending
Lightweight, comfortable feel
Soft-dewy finish
Wear alone or use as a foundation lightener
Ideal for everyday alternative looks and creative artistry

Skin Comforting Formula

Glycerin helps attract moisture and support skin comfort
Lightweight emollients help the foundation glide smoothly across the complexion
Silica contributes to a smoother, soft-focus appearance
Silicone and conditioning ingredients create slip for easier, more even blending

 How to Use

Apply with fingers, a sponge or a dense foundation brush
Build in thin layers to achieve your preferred opacity
Allow each layer to settle before applying the next
Set by gently pressing powder onto the skin rather than dragging
Mix with another foundation to create your perfect lighter shade

For the Smoothest, Most Opaque Finish

Prep well

Hydrated skin creates a smoother-looking base. Apply moisturiser and allow it to absorb fully before beginning your makeup.

Apply in thin layers

Use a sponge, dense brush or your fingers and build the coverage gradually. Thin layers help prevent streaking, caking and uneven areas.

Press, don’t drag

When setting with powder, gently press or roll your puff against the skin. Dragging can disturb or lift the foundation underneath.

 Let each layer settle

Allow approximately 20–30 seconds between layers to help the foundation settle before building additional coverage.

Pro tip:

Set with a light dusting of our white setting powder for a soft finish, or apply a little more powder to areas requiring extra durability for stage, cosplay or extended wear.

Ingredients

Water (Aqua), Glycerin, Ethylhexyl Palmitate, Cyclopentasiloxane, Dicaprylyl Carbonate, Isononyl Isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.

May contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Warnings

For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.

Trad Goth makeup • cosplay • stage • editorial • SFX • alternative beauty • porcelain effects • custom shade mixing

Witchcraft – Beyond the Veil Primer

Brightening • Hydrating • Makeup-Gripping Base

Step beyond the veil and create a beautifully prepared canvas with Witchcraft Beyond the Veil, a lightweight primer designed to hydrate, smooth and prepare the complexion for makeup.

Formulated with liquorice root extract, vitamin C and light-reflecting mica, this ethereal base helps create a brighter, more radiant-looking complexion. Skin conditioning squalane, shea butter and caprylic/capric triglyceride support a soft, comfortable skin feel, while trehalose and sodium hyaluronate help attract and retain moisture.

A soft pink tint with ultra fine shimmer creates a subtle, lit-from within glow never glittery, just gently radiant.

Silicones and flexible film forming ingredients create a smooth, makeup gripping base, helping foundation apply more evenly while softening the appearance of pores and uneven texture. Allantoin provides additional skin-conditioning benefits for a comfortable finish without heaviness or tightness.

Lightweight and comfortable
Helps smooth the appearance of pores and texture
Creates a more radiant-looking complexion
Helps makeup apply smoothly and evenly
Hydrating and skin-conditioning
Vegan and cruelty-free

Beyond the Veil is the first step in any glam ritual, a soft veil of radiance before the transformation begins.

 Witchcraft “Beyond the Veil” Primer 30ml Ingredients:

Water,1.3-Butanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trehalose, Cyclopentasiloxane, Squalane, Shea Butter, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Vitamin E, Trimethylsiloxysilicate, Capric/Caprylic Triglycerides, Glycyrrhiza Uralensis Root Extract, PEG-100 Stearate, Mica, L-Ascorbic Acid, Disodium EDTA, Sodium Hyaluronate, Phenoxyethanol, Allantoin, BHA, Ethylhexylglycerin,Methylparaben.

Never Conceal Your Magic – Liquid Matte Concealer

Lightweight • Full Coverage • Long-Wearing • Vegan & Cruelty-Free

Targeted coverage. Zero heaviness.

Never Conceal Your Magic is a high performance liquid matte concealer designed to perfect, brighten and sculpt with precision. The lightweight silicone-based formula glides smoothly over skin, blends effortlessly, and sets to a soft matte finish that looks natural, never dry or cakey.

Pigment-rich and buildable, it delivers full coverage that stays put throughout the day while remaining breathable and comfortable.

Ideal for under-eyes, blemishes, contouring, cut creases, and detailed work.

Reliable coverage, exactly where you want it.

✨ Finish

Soft matte
Smooth, skin-like texture
Blurs pores and fine lines

✨ Coverage

Full coverage
Buildable and blendable
A little goes a long way

✨ Wear & Performance

🖤 Lightweight and breathable
🖤 Long-wearing
🖤 Transfer-resistant
🖤 Helps resist creasing
🖤 Oil-controlling for shine-free wear
🖤 Suitable for all skin types

✨ Skin-Loving Ingredients

– Hyaluronic Acid to maintain hydration
– Avocado Oil to nourish and condition
– Flexible film-formers for lasting comfort

Coverage that performs without feeling heavy.

Shade Range

22 inclusive shades across fair to rich deep tones with cool, warm, olive and neutral undertones.

🔮 Shade Guide

Fair Shades
– Fair Rose – Fair skin with cool pink undertones
– Fair Warm – Fair skin with slight yellow-neutral undertones
– Fair Beige – Fair skin with neutral undertones

Light Shades
– Light Sand – Light skin with neutral undertones
– Light Peach – Light skin with cool pink undertones
– Light Beige – Light skin with warm undertones

Medium Shades
– Medium Peach – Medium skin with cool undertones
– Medium Sand – Medium skin with neutral undertones
– Medium Beige – Medium skin with golden undertones

Tan Shades
– Tan Sand – Tan skin with golden undertones
– Tan Neutral – Tan skin with yellow-neutral undertones
– Tan Walnut – Tan skin with very cool undertones
– Tan Latte – Tan skin with neutral undertones

Deep Shades
– Deep Caramel – Deep skin with cool undertones
– Deep Olive – Deep skin with warm-neutral undertones
– Deep Chestnut – Deep skin with neutral undertones
– Deep Cinnamon – Deep skin with cool red undertones

Rich Shades
– Rich Walnut – Rich skin with cool undertones
– Rich Chocolate – Rich skin with golden undertones
– Rich Cocoa – Rich skin with cool pink undertones
– Rich Ebony – Rich skin with neutral undertones

How to Apply for a Smooth, Crease-Free Finish

Concealer performs best with a light hand and the right prep. A few small tweaks make all the difference.

🖤 Prep first

Hydrated skin helps concealer glide and blend evenly.
Apply eye cream or moisturiser and let it fully absorb before makeup.

Too much product underneath can cause slipping.

🖤 Use less than you think

Start with a small dot.
This formula is highly pigmented, a little goes a long way.

Too much product = creasing.

🖤 Blend quickly

Blend with a sponge, brush, or fingertip while the concealer is still fresh.
Light tapping motions work best, avoid dragging.

🖤 Set gently

Press powder lightly into place using a puff or small brush.
Pressing locks coverage in. Sweeping can move product.

🖤 For extra longevity

Apply in thin layers and build gradually for fuller coverage.

Pro tip:
Use a small brush for detailed areas like cut creases, brows, or precise spot concealing.

Ingredients (INCI):Aqua (Water), Titanium Dioxide (CI 77891), Cyclopentasiloxane, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).

Never Conceal Your Magic – White Concealer

Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free

Not everything should be hidden.

Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.

Brighten. Sculpt. Customise. Create.

Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.

This isn’t costume paint.
It’s professional-level pigment, refined for skin.

✨ Why you’ll love it

🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way

✨ Skin-loving ingredients

– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition

💀 How to use

• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear

Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing

Makeup isn’t about hiding.
It’s about casting exactly the spell you want.

Ingredients (INCI)

Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).

Colour Magic Chaos Setting Powder – Translucent

Mattifying • Water-Resistant • Long-Wear Lock

Lock in your look like a sacred sigil.

Our Translucent Colour Magic Chaos Powder is the final step in your ritual, a finely milled, weightless setting powder that mattifies shine, blurs texture, and seals foundation (or doom paint) in place for flawless, all-day wear.

The translucent formula melts seamlessly into every skin tone with zero cast, leaving a smooth, soft-focus finish that stays put through heat, sweat, and long nights.

🌫️ Controls oil and shine
🌫️ Blurs pores and texture
🌫️ Water-resistant, long-wear hold
🌫️ Truly translucent — no flashback, no heaviness
🌫️ Suitable for all skin types

Whether you're summoning a soft matte base or locking in full glam, this is the powder that keeps everything in place.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)

Colour Magic Chaos Setting Powder – White

Soft-Focus • Smoothing • 

Seal your pale magick with a veil of white.

Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this loose white setting powder sets your base without dulling or altering your carefully crafted canvas.

Silky and finely milled, it glides effortlessly across the skin to blur texture, soften fine lines, and create a smooth, porcelain matte finish. The true white tone keeps ultra-pale and editorial looks crisp, clean, and bright .. never grey or muddy.

⚪ True white — no grey or chalky shift
⚪ Blurs pores and fine lines with a soft-focus finish
⚪ Lightweight and smooth, never heavy or cakey
⚪ Perfect for white base, corpse paint, and stage looks
⚪ Vegan & cruelty-free

For bone-pale beauty and frostbitten glamour, your final touch of flawless.

Ingredients (INCI):
Synthetic Mica, Magnesium Stearate, Silica, Nylon-12, Boron Nitride, Dimethicone, Methylparaben, CI 77491, CI 77499, CI 77492, CI 77891

Colour Magic Chaos Setting Powder – Pink

Brightening • Shadow-Softening • Soft-Focus Glow

Summon a soft flush of light.

Our Pink Colour Magic Chaos Setting Powder is a rose toned setting and finishing powder designed to counteract dark shadows, reduce sallowness, and instantly brighten the under-eye area with a fresh, healthy glow.

Finely milled and lightweight, it smooths texture, controls shine, and sets makeup while adding a subtle radiance that never looks flat or heavy. Beautiful across all skin tones — adding delicate warmth to lighter complexions and a lifting, brightened effect under the eyes for deeper tones.

🌸 Brightens dark circles and dull areas
🌸 Soft-focus smoothing and oil control
🌸 Sets makeup without heaviness
🌸 Perfect for under eyes, centre of the face, or all-over glow
🌸 Lightweight, long-wear finish

For skin that looks rested, radiant, and softly illuminated....your final touch of light.

Colour Magic Chaos Setting Powder – Lilac

Brightening • Tone-Balancing • Soft-Focus

Awaken your radiance from the shadows.

Our Lilac Colour Magic Chaos Setting Powder is a soft-toned brightening powder designed to neutralise yellow undertones, reduce dullness, and instantly refresh tired or sallow skin.

Perfect for setting the under-eye, lifting uneven complexions, or adding a subtle brightened finish to the whole face, this finely milled formula smooths texture, controls oil, and delivers a soft-focus matte glow without heaviness or flashback.

🔮 Neutralises yellow and sallow tones
🔮 Brightens under-eyes and tired skin
🔮 Blurs fine lines and texture
🔮 Oil-controlling, water-resistant & long wear
🔮 Suitable for all ages and skin types

For days when you need a little light... Lilac is your finishing spell for lift, clarity, and glow.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)

Colour Magic Chaos Setting Powder – Green

Redness-Reducing • Colour-Correcting • Mattifying

Calm the fire. Restore balance.

Our Green Colour Magic Chaos Setting Powder is a finely milled colour-correcting powder designed to neutralise redness and even the complexion while setting makeup in place.

The soft green tone counteracts flush, irritation, and rosacea, blending seamlessly into the skin without leaving a cast. Lightweight, water-resistant, and oil-absorbing, it delivers a smooth, long-lasting matte finish that stays put from morning rituals to midnight spells.

🧪 Neutralises red and pink undertones
🧪 Controls oil and shine
🧪 Water-resistant, long-wear hold
🧪 Wear alone or over foundation
🧪 Suitable for all skin types

Your calm in the chaos, balance, blurred, and beautifully set.

Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)