Shop by Colour -White

🖤 Lady Lilith Gel Eyeliner

Ultra-Pigmented • Waterproof • Smudge-Proof • Ritual-Grade Wear

Summon your sharpest lines.

Lady Lilith is not a delicate liner, she’s precision, power, and permanence.

This high-impact gel formula glides on effortlessly, then sets to a flexible, waterproof film that locks colour in place for hours. No smudging. No flaking. No fading. Once she’s set, she stays.

Designed for bold wings, smoked-out shadows, graphic looks, and long nights, Lady Lilith delivers intense pigment payoff in a single stroke with the kind of wear time usually reserved for pro stage and performance makeup.

Use her razor-sharp or blown out. Subtle or dramatic. Day ritual or after dark glamour.

She will not budge until you say so.

🖤 Why You’ll Love Lady Lilith

🖤 Ultra-pigmented, one-stroke colour payoff
🖤 Waterproof, sweat-resistant & smudge-proof wear
🖤 Sets down and locks in place
🖤 Smooth glide with zero dragging
🖤 Precision tip for sharp wings & detail work
🖤 Can be smudged before setting for smoky looks
🖤 Works as liner, base, or cream shadow
🖤 Vegan & cruelty-free

🔮 Shades Available

Black • Green • Red • White • Orange • Pink • Purple • Brown • Yellow • Blue

Choose your weapon.

🕯 How to Use

Apply directly to the lash line or lid.
Blend quickly if creating a smoky effect.. once set, the formula becomes long-wear and transfer-resistant.
Sharpens with a standard cosmetic sharpener.

⚠️ Care & Storage

1. Lady Lilith’s long-wear formula is designed to set firmly.
2. Always click the cap closed tightly after use.
3. Store away from heat and direct sunlight.
4. Air exposure may cause the tip to dry.
5. Sharpen before first use. The initial tip may be softer due to the formula.
6. Seal her well, she prefers the dark.

Ingredients (INCI)

Cyclopentasiloxane, Trimethylsiloxysilicate, Isododecane, Ozokerite, Candelilla Cera, Microcrystalline Wax, Polyethylene, Tocopheryl Acetate, CI 77499 (Iron Oxide Black).

(Shade pigments may vary.)

White Witchcraft Foundation

Pigmented White Base • Buildable Coverage • Vegan • Cruelty-Free

For the bold and the spectral...

Our bestselling Witchcraft Foundation is reborn in pure, high impact white. Created for Trad Goth looks, alternative makeup lovers, performers, cosplayers and anyone seeking a true porcelain or ghostly base without a chalky or patchy finish.

This isn’t costume paint. It’s a true foundation with a lightweight, creamy formula that delivers smooth, even coverage and a natural soft-dewy finish. Build it gradually from a sheer white veil to a bold, opaque base without creating a heavy, mask like feel.

Wear it alone for a striking white complexion or mix it with your regular foundation to create a custom lighter shade.

Beauty alchemy, bottled.

Our white base foundation is:

Highly pigmented true white
Buildable from softly pale to a full white base
Smooth, streak-free blending
Lightweight, comfortable feel
Soft-dewy finish
Wear alone or use as a foundation lightener
Ideal for everyday alternative looks and creative artistry

Skin Comforting Formula

Glycerin helps attract moisture and support skin comfort
Lightweight emollients help the foundation glide smoothly across the complexion
Silica contributes to a smoother, soft-focus appearance
Silicone and conditioning ingredients create slip for easier, more even blending

 How to Use

Apply with fingers, a sponge or a dense foundation brush
Build in thin layers to achieve your preferred opacity
Allow each layer to settle before applying the next
Set by gently pressing powder onto the skin rather than dragging
Mix with another foundation to create your perfect lighter shade

For the Smoothest, Most Opaque Finish

Prep well

Hydrated skin creates a smoother-looking base. Apply moisturiser and allow it to absorb fully before beginning your makeup.

Apply in thin layers

Use a sponge, dense brush or your fingers and build the coverage gradually. Thin layers help prevent streaking, caking and uneven areas.

Press, don’t drag

When setting with powder, gently press or roll your puff against the skin. Dragging can disturb or lift the foundation underneath.

Let each layer settle

Allow approximately 20–30 seconds between layers to help the foundation settle before building additional coverage.

Pro tip:

Set with a light dusting of our white setting powder for a soft finish, or apply a little more powder to areas requiring extra durability for stage, cosplay or extended wear.

INGREDIENTS:

AQUA, GLYCERIN, ETHYLHEXYL PALMITATE, CYCLOPENTASILOXANE, DICAPRYLYL CARBONATE, ISONONYL ISONONANOATE, ISODODECANE, POLYGLYCERYL-3 DIISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, DISTEARDIMONIUM HECTORITE, MAGNESIUM STEARATE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL. MAY CONTAIN (+/-): CI 77891, CI 77491, CI 77492, CI 77499.

Warnings

For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.

Trad Goth makeup • cosplay • stage • editorial • SFX • alternative beauty • porcelain effects • custom shade mixing

Never Conceal Your Magic – White Concealer

Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free

Not everything should be hidden.

Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.

Brighten. Sculpt. Customise. Create.

Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.

This isn’t costume paint.
It’s professional-level pigment, refined for skin.

✨ Why you’ll love it

🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way

✨ Skin-loving ingredients

– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition

💀 How to use

• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear

Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing

Makeup isn’t about hiding.
It’s about casting exactly the spell you want.

Ingredients (INCI)

Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.

May contain (+/-): Iron Oxides (CI 77491, CI 77492).

Colour Magic Chaos Setting Powder – White

Soft-Focus • Smoothing • 

Seal your pale magick with a veil of white.

Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this loose white setting powder sets your base without dulling or altering your carefully crafted canvas.

Silky and finely milled, it glides effortlessly across the skin to blur texture, soften fine lines, and create a smooth, porcelain matte finish. The true white tone keeps ultra-pale and editorial looks crisp, clean, and bright .. never grey or muddy.

True white, no grey or chalky shift
Blurs pores and fine lines with a soft-focus finish
Lightweight and smooth, never heavy or cakey
Perfect for white base, corpse paint, and stage looks
Vegan & cruelty-free

For bone pale and frostbitten glamour, your final touch of flawless.

(The mesh sieve stops any products being pressed into the powder, pop the puff on the sieve and tip the product upside down, alternatively using a brush just shake the jar upside down with the lid on and product will be decanted into the top section). 

Ingredients (INCI):
Synthetic Mica, Magnesium Stearate, Silica, Nylon-12, Boron Nitride, Dimethicone, Methylparaben, CI 77491, CI 77499, CI 77492, CI 77891

Doom Paint – White

Full coverage. No compromise.

A high-pigment, oil-based face paint stick built for stage lights, sweat, and long nights.

Designed for corpse paint, gothic makeup, gigs, festivals, and performance wear, this creamy formula delivers bold, opaque colour with smooth, even coverage that won’t crack, flake, or fade under pressure.

No water. No activation. No fuss.
Just swipe on and go.

• Intense, high-coverage white pigment

• Oil-based formula resists sweat, humidity & heat

• Won’t crack or dry out like water-activated paints

• Smooth, blendable texture for easy application

• No activation needed. apply directly with brush, sponge, or fingers

• Perfect for corpse paint, stage makeup & alternative looks

• Compact, mess-free stick format

• 100% vegan & cruelty-free

How to use

Apply directly to clean, dry skin and blend as desired.
Set with translucent powder or fixing spray for extra hold. Remember as these are oil-based, it’s extremely important that you do not use water-based primers underneath. (See our user product guide blog for lots more tips).

These only dispense the product upwards. These lock into place to prevent the stick being pushed back down (and the packaging scraping off any product during application). Therefore do not fully twist/decant all the product out in one go. 

Removal

Use an oil-based remover (or olive oil) to dissolve, then cleanse skin thoroughly.

Please note

Oil-based paints do not fully dry down.
Setting is recommended to minimise transfer.

May stain fabrics.

Safety

• Patch test before use

• For external use only

• Avoid waterline & inner eye

• Discontinue use if irritation occurs

• Do not ingest

Ingredients

Ceresin, Synthetic Beeswax, Microcrystalline Wax, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Mineral Oil, Ethylhexyl Palmitate, Silica, Synthetic Mica, Phenoxyethanol, BHA.
May contain (+/-)

Anarchy – Prime for Rebellion Eyeshadow Primer

Matte White Pigment Base • Long-Wearing • Waterproof

Anarchy is a stark white eyeshadow primer designed to maximise brightness, clarity, and colour payoff. This ultra-light matte base creates the perfect foundation for bold, expressive makeup looks where pigment needs to perform at full intensity.

Formulated to amplify neon, pastel, and bright eyeshadows, Anarchy creates an even, opaque canvas that makes colour appear more vibrant and true to tone while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, high-impact colour placement, and experimental artistry across eyes, cheeks, or lips.

Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.

✶ Matte, high-impact white pigment base
✶ Maximises brightness and colour clarity
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free

Where It Works Best

Anarchy is designed to unlock the full potential of high-brightness and light-based pigments.

✶ Intensifies neon, pastel, UV, and vivid bright shades
✶ Makes colour appear more opaque, vibrant, and true to tone
✶ Ideal for graphic liner, editorial looks, festival makeup, and artistic colour work
✶ Can be worn alone as a solid matte white base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)

Ingredients:

Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005

ICE MOON — Occult Ink Pot

Icy White | Multi-Purpose Waterproof Gel Pigment

Ice Moon is a sharp, glacial white gel pigment created for high contrast definition and creative detailing. Highly pigmented and matte once set, this shade is ideal for graphic eyeliner, artistic detailing, spotlight effects, and precision work where clean white impact is required.

The smooth gel formula applies evenly with full opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Ice Moon can be worn alone for stark, high impact looks or layered over other shades to create contrast, dimension, and sculpted light.

How to Use Ice Moon:

• Eyeliner — graphic lines, negative space looks, high contrast detail

• Artistry work — face detailing, symbols, editorial effects

• Highlighting base — brighten inner corners or intensify pigments layered on top

• Eyebrows — for a stark white eyebrow sure to turn heads.

• High-pigment icy white shade

• Waterproof and long-wearing once set

• Matte finish with clean, opaque payoff

• Gel-based formula for precise application

• 100% vegan & cruelty-free

Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.

As Always Vegan & Cruelty free

Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410 

Spectre – Pure White Coloured Mascara

Pure White • Buildable Colour • Creative Base • Vegan & Cruelty-Free

Pale as an apparition.

Spectre is a pure white mascara that turns the lashes ghostly from root to tip. Wear it alone for a stark, otherworldly look or use it beneath another Chroma Veil shade to create a pale base that can help brighter colours appear clearer and more vivid.

The water-based formula coats and defines the lashes with buildable white colour. One layer leaves a softer frost across the lashes; additional thin coats create a brighter, more opaque white effect.

Wear Spectre with monochromatic makeup, pale brows, bleached-out looks or full gothic excess. For coloured lashes, allow the white layer to settle before applying your chosen Chroma Veil shade over the top.

Colour & Finish

• Pure white coloured mascara
• Buildable from a soft frost to a brighter white
• Creates stark, pale and ghostly lashes
• Can be used as a base beneath coloured mascara
• Water-based, buildable formula
• Vegan and cruelty-free

How to Apply

Sweep from root to tip in smooth strokes. Build in thin layers for a brighter, more opaque white finish.

To use Spectre as a mascara base, allow the white layer to settle before applying another Chroma Veil shade over the top.

Shade: Pure white
Finish: Buildable white colour

Haunt the ordinary.

Ingredients (INCI)

Aqua/Water/Eu , Acrylates/Octylacrylamide Copolymer, Silica, Copernicia Cerifera Cera,Propylene Glycol, Butylene Glycol, Stearic Acid, PVP, Steareth-21, Sorbiatan Sesquioleate, Polysorbate 80,Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben. [+/- MAY CONTAIN: CI 77891, CI 19140, CI 16035, CI 15985, CI 15850, CI 42090, CI 77007, CI 77491, CI 77492, CI 77499, CI 77266].