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Mabon – The Autumn Equinox: A Ritual for Balance & Renewal As the wheel of the year turns, today we arrive at Mabon, the Autumn Equinox — a sacred point of perfect balance between day and night. For just a moment, light and dark hold equal sway before we descend into the shadow half of the year. Named for a Welsh deity often associated with youth and rebirth, Mabon is a festival of gratitude, harvest, and reflection. Ancient peoples marked this time by celebrating the bounty of the land, honouring both the life-giving sun and the darkening nights that whisper of rest and renewal. For us modern witches, it’s a reminder to pause: to give thanks for what we’ve gathered (whether harvests, lessons, or personal victories), and to prepare for the inward journey of autumn and winter. A Cruelty-Free Ritual for Mabon Here’s a simple ritual you can perform today, needing only a few mindful moments and your magickal tools of choice. 1. Create Your Sacred SpaceLight a candle in autumnal tones — gold, rust, or deep crimson. Let this flame represent the balance of light and dark. If incense calls to you, choose scents like patchouli, myrrh, or cedar to ground your energy. 2. Offer GratitudeGather three small objects that symbolise what you’re grateful for this year (they might be crystals, a handwritten note, or even your favourite lipstick from your altar of beauty). Hold each one and speak aloud your thanks. 3. Balance Within & WithoutUsing a mirror, trace a symbol of balance on your skin — a pentacle, a spiral, or simply a line down the centre of your face. You can do this with eyeliner, lipstick, or shadow; beauty becomes your ritual tool here. As you draw, affirm:“I honour the light, I honour the dark, I hold them both within my heart.” 4. Release & PrepareWrite one thing you wish to release as you enter the darker half of the year. Fold the paper, place it under your candle, and let the flame’s energy transform it. 5. Close With AbundanceFinish your ritual by anointing yourself with a colour that makes you feel powerful — perhaps a rich red lip, a blackened wing, or a dusting of shimmer. Carry that glamour as your magickal shield for the season ahead. Living Magick, Everyday Mabon is not just about a single ritual — it’s about carrying balance into our daily lives. As witches of compassion, we weave this through in every choice we make, from choosing cruelty-free beauty to nurturing the earth that sustains us. Today, as the veil of balance falls across the world, take a moment to breathe, to celebrate your harvests, and to step into the shadows with intention. Blessed Mabon, Coven. 🍂✨

“VE Cosmetics celebrates winning a Stevie Award 2025—honouring our decade of vegan, cruelty-free, ethical beauty and alternative innovation.”

Pre-Glued Lashes: A Ritual of Ease and Enchantment Not every spell requires hours of preparation. Some magick slips easily into your hands, ready to weave beauty without toil. Our pre-glued lashes are exactly that—a ritual of instant glamour, where dark enchantment meets effortless application. Whether you seek a soft whisper of volume or a full bewitching gaze, these clusters cling like shadows, waiting only for your touch to awaken them. Here’s how to summon them with precision and care. Preparation: The Sacred Ground Before you begin, ensure your natural lashes are clean, dry, and stripped of oils, makeup, or residue.Curl them gently—like bending willow branches—so they blend seamlessly with the lashes you are about to call forth.Choose your lengths as you would choose your tools: shorter clusters for the inner corners, longer for the outer edges, creating a wing that lifts like a crescent moon. Application: The Summoning Remove with Care: Using an applicator or tweezers, lift a cluster from its tray. Do not touch the adhesive base—it is already charged with binding magick. Position with Intention: Look down into a mirror and, with your free hand, lift your eyelid slightly. Place the cluster beneath your natural lashes, close to—but never upon—the waterline. Seal the Pact: Use your applicator to clamp your natural lashes and the cluster together, fusing them as one. Repeat the Ritual: Work outwards, placing each cluster in turn, until your gaze is cloaked in the fullness you desire. No gaps, only seamless shadow. Aftercare: Keeping the Glamour Reinforce: Each morning, gently clamp your lashes again to strengthen their hold. Protect: Avoid water for the first 24–48 hours, and shield them from long immersions thereafter. Rest Wisely: Sleep on your back where possible; pressing your lashes into the pillow may weaken their bond. Removal: Releasing the Spell When the time comes, do not tug or tear. Simply press at the base of a cluster with your fingertip and peel it away softly. Like a spell undone, it will release without harm. Pro Tips from the Coven Always gaze down into a mirror—it grants the clearest view of your lash line. Use one hand to lift your lid slightly, making the placement precise. Avoid applying over makeup, oils, or SPF—such interference dulls the adhesive’s magick. With pre-glued lashes, you hold both speed and sorcery in your hands. No waiting, no potions—only instant transformation. A glance reborn, a gaze enchanted. 🕯️👁️

Under the flicker of candlelight and the watchful gaze of the moon, we’ve been keeping a little secret… The veil has finally lifted, and we can share the news — VE Cosmetics has been named a finalist in the UK Small Business Awards 2025. Out of tens of thousands of small businesses across the UK, our little coven has been recognised in the Best Beauty Business category. The competition was fiercer than ever, with stricter judging and higher entry standards, making this achievement all the more spellbinding.

Super important shipping update to my Customers in the USA.

🎩 Gothic Glam Meets High Society: VE Cosmetics Takes Vanity Fair 🎩 Hold onto your top hats, because VE Cosmetics has just made another grand entrance—this time in the chambers of Vanity Fair (Deutschland)! It’s surreal to see our little coven of ethical alchemists featured under the headline “Ethics and Innovation: How VE Cosmetics Is Reshaping Beauty Standards”—you can read the full piece here After 10 years of stirring the cauldron of change—offering our expertise for free, empowering manufacturers to craft truly vegan lines, and shouting loudly enough to expose child exploitation in mica mines—it seems the world is finally listening. But let’s be clear: this isn’t mere glitz.This is validation.Our unwavering ethics, our science-first approach, and our relentless advocacy have earned a seat at the high table. In the world of beauty, where profit often trumps principles, we chose a different path. We chose transparent formulations, cruelty-free certifications, and community over capital. We insisted that beauty shouldn't cost the earth—or human lives. Seeing our hard work featured in Vanity Fair isn’t just a trophy. It’s proof that ethical innovation does demand respect. It signals that the industry is waking up to a new standard—one rooted in accountability, compassion, and radical creativity. This recognition isn’t just ours—it belongs to every ethical pioneer, every consumer who refuses to compromise, and every marginalized voice we amplify through our brand. So we tip our hat (and sharpen our eyeliner) to this moment. Because it's official: Ethics are luxe. Innovation is power. And alternative brands? We're the future. With pride, defiance, and just a touch of flair,Lynsey 

🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️ It finally happened.We clawed our way out of the underworld — and straight into Forbes. Yes, that Forbes. After over a decade of conjuring up ethical chaos in an industry addicted to glossing over cruelty, we’re honoured (and a little bit gobsmacked) to be featured in an article that shines a light on what we’ve been fighting for since day one. You can read it here: VE Cosmetics: How One Company is Reshaping Beauty Through Science and Advocacy This isn’t just press. This is a reckoning. For years, VE Cosmetics has put principles before profit — a decision that doesn’t make the path easy, but makes it worth it. While others focused on market trends, we were knee-deep in science, ethics, and magick, helping manufacturers strip away animal by-products, expose greenwashing, and create genuinely vegan alternatives. And we did it for free.Why? Because real change doesn’t happen when you're watching the bottom line. It happens when you're willing to get your hands dirty — metaphorically, and occasionally with a lot of spilled glitter. We've stood against child exploitation in mica mining. We've challenged complacency in cruelty-free claims. We've raised our voices (and our eyeliner wands) against industry giants because silence was never our style. To see this work recognised in a publication like Forbes? That’s not just a win for us.It’s a win for every alternative brand that’s been told they’re “too niche.”For every customer who’s chosen ethics over aesthetics.For every gothic soul who’s felt unseen in a beige beauty landscape. This moment is proof that being unapologetically us — black lipstick, sharp ethics, and all — was always the right path. We’re not done. We’re just getting louder. Thank you for walking this path with us. Here's to building a better beauty industry — one spell, one serum, and one rebellion at a time. 🖤 With eternal gratitude,Lynsey & the VE Coven

o be recognised on a global stage for doing what we believe in — creating gothic, cruelty-free beauty without harming animals or the planet — is nothing short of magickal. 🌱🕯️

Lynsey Drewett, the visionary founder of VE Cosmetics, has recently been recognised for her outstanding achievements, earning a nomination for the prestigious Business Mum of the Year Award at the Women in Business Awards. 

VE Cosmetics has been recognized with a 2025 Global Recognition Award for its innovative approach to ethical beauty innovation and exceptional commitment to addressing environmental and social challenges.

25% off sale items to celebrate World Goth Day!

Because silence helps no one except those who benefit from the violence. To anyone reading this who feels as helpless and heartbroken as I do: you’re not alone. Your rage matters. Your grief matters. And if you still care — deeply, loudly, and inconveniently — then you are exactly what the world needs right now. We don’t need to be perfect. We just need to refuse to go quiet.

Green Witch Serum: Gothic Skincare to Banish Redness & Soothe Skin Not all witches wear black—some wield the power of green. Our Green Witch Serum is a gothic skincare potion designed to calm fiery complexions, banish redness, and restore balance. Enriched with skin-loving botanicals it works like alchemy for the face: soothing irritation while casting a veil of even-toned radiance. Whether you are tending to sensitive skin, calming the marks of time, or seeking to correct redness without heavy layers, this vegan, cruelty-free serum is your new ritual tool. Why Choose a Green Serum for Redness? In the language of colour magick—and colour theory—green neutralises red. By weaving these opposing shades together, redness is softened, concealed, and calmed. The Green Witch Serum doesn’t just mask: it treats. Lightweight enough for daily use, yet potent in its soothing abilities, it helps mature skin stay balanced, comfortable, and luminous. Benefits of Green Witch Serum 🌿 Redness Banishing: Neutralises the appearance of redness, rosacea, and irritation. 🌙 Gothic Skincare for Mature Skin: Hydrates and nourishes while softening fine lines and restoring comfort. 🕯️ Colour Correcting Magick: Uses green tones to balance redness, creating a more even canvas before makeup—or worn alone. 🖤 Vegan & Cruelty-Free: As always, no animal testing, no compromise. How to Use This Serum in Your Ritual Cleanse: Begin with a clean, dry face. Apply: Smooth a few drops of Green Witch Serum over areas of redness or across the entire face. Complete Your Ritual: Follow with your moisturiser or makeup as desired—the serum creates the perfect calm, even base. Why It Belongs in Your Gothic Skincare Ritual For witches with mature skin, redness and uneven tones can feel like an eternal battle. This serum is your shield—cooling, calming while remaining light enough for everyday use. Its gothic glamour lies not only in its results but in its ethos: ethical, vegan, and created with magickal intent. When redness rises, summon the Green Witch. She will soothe and protect—leaving your skin as spellbinding as you feel. 🕯️🌿

The Art of Lip Tints: A Witch’s Guide Not all magick is written in smoke and fire—sometimes it is whispered on the lips. Our lip tints are more than colour; they are spells of expression, stains of intent, and marks of power that linger long after ritual is done. Whether you crave a bold incantation, a soft blur like twilight mist, or a kiss of colour hidden like a secret, here is your guide to conjuring the perfect lip ritual. Step One: Prepare the Canvas Begin with clean, dry lips—the sacred ground for your spell. Exfoliate gently to banish dead skin. A smooth surface ensures the tint binds evenly, like ink sinking into parchment. Step Two: The First Layer of Magick With wand or brush in hand, sweep a light layer across your lips. Some witches begin at the outer edges, drawing inward like wards closing a circle. Others flood the entire lip, letting the colour claim its space. There is no wrong path, only the one that feels true to you. Step Three: Build the Intensity Let each layer dry like candle wax cooling, then apply another. Do not wipe away between coats—the colour is meant to linger, deepening with each pass. Layer until your desired potency is reached: from faint whisper to thunderous declaration. Step Four: Shape Your Spell Bold Invocation: Apply multiple layers until your lips blaze with fierce intensity. Gradient Glamour: Wash your lips in a lighter shade, then whisper a darker tone into the centre. Press lips together, letting the colours bleed and blend like dusk surrendering to night. Blurred Enchantment: Apply, then smudge with fingertip or brush to soften the edges—like secrets spoken in shadow. Step Five: Seal the Ritual Once the tint has dried, you may leave it matte and eternal—or call upon balm or gloss for shine, comfort, and hydration. Think of it as sealing wax upon a spell, locking in beauty and intent alike. Pro Tip for the Coven: Lip tints can also double as cheek or eye stain—simply summon a very small amount (they are highly pigmented) and blend swiftly for a haunted flush. With lip tints, you are not painting—You are casting.You are conjuring.You are writing your story in colour that refuses to fade. 🕯️💋

New Year Sale!  Be quick grab a whopping 25% extra off all our sale items and our Magical Essence liquid pigments. 

Bat Splats: Gothic Skincare for Banishing Blemishes Even the most powerful witches are not immune to the occasional blemish. But fear not—our Bat Splats are here to guard your skin like tiny nocturnal familiars. Shaped like bats and powered by hydrocolloid magick, these little patches cloak your blemishes in shadow while drawing out impurities, helping your skin to heal without interference. Unlike harsh treatments that strip or burn, these gothic skincare essentials work quietly and gently. You place the bat, it works its ritual, and by morning the blemish is soothed, shielded, and less inflamed. How to Use Bat Splats (Step-by-Step Ritual) 1. CleanseBegin with a clean slate—wash your face, especially the breakout area, to banish surface oils and impurities. 2. DryEnsure your skin is completely dry. Like parchment awaiting ink, the surface must be ready for the bat to cling securely. 3. ApplyPeel one hydrocolloid bat from its backing and place it directly over your blemish. Press gently, as though sealing a spell. 4. WaitAllow the patch to weave its quiet magick for at least six hours—or let it keep watch overnight. As it draws out fluid, the bat’s centre ( facing your skin) will turn opaque white. 5. RemoveAt dawn, peel the patch away from the edges with care. Dispose of the bat—its work is complete. 6. RepeatIf the blemish still lingers, you may summon another bat to continue the ritual, either on the same spot or a new one. Tips for the Strongest Magick Apply to bare skin—no serums, oils, or moisturisers underneath, or the bat will not adhere. Choose the right moment: these patches work best on blemishes with visible whiteheads or spots that have surfaced. Be patient: resist the urge to pick or prod. The bat shields your blemish from wandering fingers, preventing irritation and scarring. Sleep soundly: overnight wear lets the bat do its work while you dream. Why Choose VE’s Bat Spot Dots? 100% vegan and cruelty-free skincare—no creatures harmed in the making of these nocturnal guardians. Discreet but powerful: clear enough for daytime wear, enchanting enough for gothic night rituals. Shaped like bats—because even skincare deserves a little dark glamour. Banish blemishes with the help of the night.With every bat you place, you are not just treating a spot—you are shielding your skin, honouring your rituals, and embracing a gothic form of self-care. 🦇✨

Huge apologies to everyone who applied to our Collabs network and has been sat waiting. We have been spammed with so many companies sending applications to sell us products that I admittedy fell way behind with checking applications. I have just deleted 3 pages of spam applications and now we are almost caught up with all your applications.  Welcome aboard to the successful applicants. We cannot currently accept any applications from artists/influencers based in the EU due to new regulations - but we hope to have this resolved next month.   

  PLEASE NOTE EU/NI SHIPPING WILL BE TEMPORARILY DISABLED ON THE 11TH DECEMBER - AFTER THIS DATE WE WILL BE UNABLE TO SHIP ORDERS TO EUROPE AND NORTHERN IRELAND. THIS IS A TEMPORARY MEASURE HOWEVER WE DO NOT HAVE A DATE AS TO WHEN THIS OPTION WILL RESUME AS OF YET. As always this time of year gets extremely busy at sorting offices so you are best to order as early as possible to avoid any disappointment. Please note we have no control over parcels once they are handed over to the couriers. UK Shipping: 18th December  EU/NI: 10th December. USA & rest of the world:  13th December We will still ship after this dates and will continue to ship unto December 23rd. Thank you so much for your support as always and have a wonderful holiday season.    

I am extremely proud of what VE Cosmetics are achieving as a small independent company....however I cannot accept an invitation to The House of Lords and be OK with myself. Therefore after declining the invitation I have decided that I will donate the money it would have cost to Travel to London to Charity.

Important Shipping Updates for Europe and Northern Ireland.