Mascara & Eyeliners (Standard & water activated)
Witch Lash: Enchanting Volume & Spellbound Definition
Conjure lashes that captivate with every blink.
Our gothic mascaras are crafted to lengthen, lift, and define, transforming your eyes into portals of power. Whether you're summoning bold volume and colour for ritual nights or subtle definition for everyday enchantment, our formulas deliver intensity without compromise.
Vegan, cruelty-free, and made with intention, because even your lashes deserve magick.
A Few Words of Caution from the Grimoire:
For external use only.
Avoid direct contact with the eyes and keep far from the reach of little familiars (children).
Should irritation arise, discontinue use, the body always knows.
To ensure harmony with your skin, perform a patch test in the crook of the elbow before your first application.
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BLOOD MOON — Occult Ink Pot
Dark Brown | Multi-Purpose Waterproof Gel Pigment
Blood Moon is a rich, deep dark brown gel pigment designed for grounded definition across eyes and brows. Balanced between warmth and depth, this shade is ideal for structured brows, smoky liner, and earthy graphic detailing where black feels too stark but lighter browns lack impact.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Reliable and controlled, Blood Moon is suited to both everyday wear and more dramatic gothic looks.
How to Use Blood Moon:
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Eyeliner — soft smoky wings, diffused liner, grounded definition
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Brow pomade — sculpted brows with natural depth
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Eyeshadow base — deepen browns, reds and earth-toned pigments
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Artistry work — controlled shading and detail
Key Features:
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Deep dark brown shade with balanced warmth
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque payoff
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Gel-based formula for precision application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the desired level of definition. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
PRE-RAPHAELITE — Occult Ink Pot
Dark Romantic Red | Multi-Purpose Waterproof Gel Pigment
Pre-Raphaelite is a deep, romantic crimson gel pigment inspired by classical oil paintings, velvet rebellion and historic gothic beauty. Rich and saturated without leaning neon or warm, this shade is ideal for dramatic eyeliner, sculpted brows, and expressive detail work where depth and intensity matter.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Pre-Raphaelite performs consistently across fine lines, bold wings and graphic application.
How to Use Pre-Raphaelite:
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Eyeliner — dramatic wings, classic gothic liner, graphic detail
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Brow pomade — bold, editorial brow looks
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Artistry work — creative liner, symbols, accent detailing
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Eyeshadow base — deepen reds and wine-toned pigments
Key Features:
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Deep crimson red shade with romantic depth
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Waterproof and long-wearing once set
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Matte finish with rich, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
SANGUINE — Occult Ink Pot
Red-Brown | Multi-Purpose Waterproof Gel Pigment
Sanguine is a deep red brown gel pigment that balances warmth with depth, sitting perfectly between fire and earth. Rich and grounded, this shade evokes candlelit rituals, ancient clay and smouldering embers, making it ideal for defined brows, burnt sienna eyeliner, and softer alternative looks where black feels too harsh.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for control and longevity, Sanguine delivers reliable performance for both everyday wear and more dramatic application.
How to Use Sanguine:
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Eyeliner — warm red-brown wings and graphic definition
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Brow pomade — sculpted brows with natural depth
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Eyeshadow base — enhance reds, browns and warm pigments
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Artistry work — detailed liner and creative accents
Key Features:
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Brick-toned red-brown shade
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque payoff
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Gel-based formula for precision application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
As Always Vegan & Cruelty free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
ALCHEMIST’S GOLD — Occult Ink Pot
Vivid Yellow | Multi-Purpose Waterproof Gel Pigment
Alchemist’s Gold is a high impact vivid yellow gel pigment designed for bold definition and creative expression. Bright, clear and unapologetically saturated, this shade is ideal for statement eyeliner, graphic detailing, artistic face work, and unconventional brow looks where maximum colour payoff is required.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Engineered for precision and durability, Alchemist’s Gold performs consistently across fine lines, bold strokes and layered application.
How to Use Alchemist’s Gold:
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Eyeliner — graphic lines, celestial accents, high-contrast detail
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Brow pomade — statement brows with vivid colour payoff
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Artistry work — symbols, liner accents, creative designs
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Eyeshadow base — intensify yellows and warm-toned pigments
Key Features:
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Vivid, high-pigment yellow shade
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Waterproof and long-wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Vegan • Cruelty-Free
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BLUE MOON — Occult Ink Pot
Electric Blue | Multi-Purpose Waterproof Gel Pigment
Blue Moon is a vivid electric blue gel pigment designed for high impact definition and celestial inspired looks. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where intense colour and clarity are required.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Engineered for precision and durability, Blue Moon performs reliably across fine lines, graphic application and layered artistry.
How to Use Blue Moon:
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Eyeliner — sharp wings, graphic lines, celestial accents
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Brow pomade — bold, unconventional brow definition
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Eyeshadow base — intensify blues and cool-toned pigments
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Artistry work — symbols, accents and creative designs
Key Features:
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Vivid electric blue shade with clean payoff
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Waterproof and long-wearing once set
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Matte finish with smooth, opaque coverage
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
AQUA VITAE — Occult Ink Pot
Electric Turquoise | Multi-Purpose Waterproof Gel Pigment
Aqua Vitae is a vivid blue-green turquoise gel pigment created for high impact definition and expressive artistry. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where colour needs to cut cleanly and clearly.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Aqua Vitae performs reliably across fine lines, graphic application and layered looks.
How to Use Aqua Vitae:
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Eyeliner — graphic lines, bold wings, elemental detail
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Brow pomade — striking, unconventional brow looks
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Eyeshadow base — intensify blues, greens and teal pigments
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Artistry work — symbols, accents and creative designs
Key Features:
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Electric turquoise blue-green shade
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Waterproof and long wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
BEST BUDS — Occult Ink Pot
Deep Forest Green | Multi-Purpose Waterproof Gel Pigment
Best Buds is a rich, deep forest green gel pigment created for bold yet grounded definition across eyes and brows. Earthy, saturated and distinctive, this shade is ideal for witchy brow looks, dramatic green eyeliner, and creative detailing inspired by botanical and alternative aesthetics.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Designed for precision and durability, Best Buds performs consistently for both everyday wear and statement looks.
How to Use Best Buds:
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Eyeliner — graphic green lines, smoky wings, creative detail
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Brow pomade — bold, unconventional brow definition
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Eyeshadow base — intensify greens and earthy-toned pigments
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Artistry work — detailed liner and accent work
Key Features:
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Deep forest green shade with rich depth
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Waterproof and long wearing once set
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Matte finish with smooth, opaque payoff
-
Gel based formula for controlled application
-
100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
RAINCLOUDS — Occult Ink Pot
Stormy Lilac-Grey | Multi-Purpose Waterproof Gel Pigment
Rainclouds is a soft, cool toned lilac-grey gel pigment created for subtle definition and atmospheric looks. Muted yet distinctive, this shade is ideal for ethereal brows, smoky liner, and diffused graphic detailing where black or deeper colours would feel too heavy.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Designed for precision and control, Rainclouds allows anything from whisper soft shadow to gently defined structure without harsh edges.
How to Use Rainclouds:
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Eyeliner — soft smoky lines, ghosted wings, spectral definition
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Brow pomade — cool-toned shaping with a muted finish
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Eyeshadow base — enhance greys, lilacs and cool-toned pigments
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Artistry work — diffused detailing and atmospheric effects
Key Features:
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Cool lilac-grey shade with soft depth
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Waterproof and long-wearing once set
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Matte finish with smooth, buildable payoff
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Gel-based formula for controlled application
-
100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
Ritual Refine Precision Makeup Remover Pen
Meet your finishing touch.
Ritual Refine is a precision makeup remover pen designed to help tidy small makeup mistakes without disrupting the rest of your look. Perfect for eyeliner touch-ups, sharper flicks, cleaner lip edges, graphic liner corrections and precise detailing, this simple tool gives you more control when refining your makeup.
Ideal for quick fixes, detailed cleanup and those tiny smudges that do not deserve a full redo.
- Precision pen applicator
- Helps correct small makeup mistakes
- Ideal for eyeliner, lip edges and detailed cleanup
- Great for sharpening flicks and refining edges
- Easy to use and makeup-bag friendly
- Useful for anyone who finds detailed makeup application tricky
How to use
Gently sweep the tip over the area you want to correct or refine. Use light pressure to tidy eyeliner, sharpen edges, remove small smudges or clean up detailed makeup work. Allow the area to dry before reapplying makeup if needed.
Caution
For external use only.
Use only as directed.
Avoid direct contact with eyes and do not use on the waterline.
Do not use on broken, irritated or inflamed skin.
Discontinue use if irritation occurs.
Keep out of reach of children.
Ingredients
Water, Propylene Glycol, Sorbitol, Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, Sodium Cocoyl Glycinate, Matrine, Panax Ginseng Root Extract, Scutellaria Baicalensis Root Extract, Gymnema Sylvestre Leaf Extract, Citrus Grandis (Grapefruit) Peel Extract.