The Ritual Manual (Product Guides)

SPF isn’t just for sunny days. Discover why daily sun protection is essential for healthy, balanced skin and how to use it properly in your routine.

Think toner is just a watery extra step? This hydrating toner works as a treatment layer helping to hydrate, balance and prepare your skin for the rest of your routine.

Cleansing shouldn’t leave your skin feeling tight or dry. Discover how a gentle cleanser can effectively remove buildup while supporting your skin barrier.

Struggling with dull or congested skin but don’t want harsh exfoliants? Discover how Blue Tansy Moisturiser gently resurfaces while calming and hydrating the skin.

Dehydrated skin can feel tight, dull and unpredictable. Discover how Hydrating Serum delivers lightweight, deep hydration to restore balance and improve skin texture.

Looking to repair your skin barrier and restore hydration? Discover how Green Witch Moisturiser uses ceramides, amino acids and calming botanicals to support healthy, resilient skin.

Struggling with dry or sensitive skin? Discover how Healing Elements Cream works to hydrate, soothe and repair your skin barrier using powerful botanical ingredients.

Not sure which skincare products your skin actually needs? This guide breaks down each step of your routine from cleansing to treatment, so you can build a ritual that supports hydration, balance and long-term skin health.

Learn how to use Spectral Flux Cream Pigments for the best payoff, wear, and finish. This guide explains how the water-based cream pigment formula works, why some shades may feel slightly thicker or thinner than others, how to apply over eyeshadow without lifting your base, and how to store your pigments properly to prevent drying out. Ideal for anyone looking for advice on cream eyeshadow pigments, multichrome cream shadows, and long-wear metallic eye colour.

Loose pigment is one of the most powerful eye products you can use, but only if you apply it correctly. In this guide, we explain exactly how to use Occultum Seal to grip, intensify, and secure loose pigment for long-lasting, crease-resistant wear. You’ll learn why pressing (not swiping) makes all the difference, how to layer sparkle over existing eyeshadow without lifting it, and how to minimise fallout while keeping multichrome shift sharp and dimensional. If you’ve ever struggled with loose pigment movement or mess, this is the technique that changes everything.

White base makeup isn’t about fighting the formula, it’s about working with it.Prep your skin, layer slowly, press to set, and let the pigment do the rest. With the right ritual, White Witchcraft Foundation melts into the skin for a smooth, breathable, high-impact finish that looks like art… not paint. Lets dive into VE Cosmetics guide to getting the best from your foundation.

Whether you want a full black metal look or a softer monochrome version for everyday wear, the right products make all the difference. Here’s how to create corpse paint makeup with VE Cosmetics, from white base to black detail and cold-toned contour.

Coloured eyeshadow bases can transform how your makeup wears and performs. This guide explains how to use them, which colour to choose, and how to get the most from VE Cosmetics’ Prime for Rebellion bases.

Blue/grey stubble shadow showing through your foundation? You’re not alone, and you’re not doing anything wrong. This gentle guide breaks down exactly how colour correction works, why undertones show through, and how to use peach, orange, or red correctors for soft, even, natural-looking coverage. Because everyone deserves tools that help them feel seen, affirmed, and confident.

Niacinamide is a skincare powerhouse, but not everyone’s skin always agrees. Learn why some complexions react to this popular ingredient, how to spot the signs, and which VE products contain it so you can choose your magick wisely.

Pre-Glued Lashes: A Ritual of Ease and Enchantment Not every spell requires hours of preparation. Some magick slips easily into your hands, ready to weave beauty without toil. Our pre-glued lashes are exactly that—a ritual of instant glamour, where dark enchantment meets effortless application. Whether you seek a soft whisper of volume or a full bewitching gaze, these clusters cling like shadows, waiting only for your touch to awaken them. Here’s how to summon them with precision and care. Preparation: The Sacred Ground Before you begin, ensure your natural lashes are clean, dry, and stripped of oils, makeup, or residue.Curl them gently—like bending willow branches—so they blend seamlessly with the lashes you are about to call forth.Choose your lengths as you would choose your tools: shorter clusters for the inner corners, longer for the outer edges, creating a wing that lifts like a crescent moon. Application: The Summoning Remove with Care: Using an applicator or tweezers, lift a cluster from its tray. Do not touch the adhesive base—it is already charged with binding magick. Position with Intention: Look down into a mirror and, with your free hand, lift your eyelid slightly. Place the cluster beneath your natural lashes, close to—but never upon—the waterline. Seal the Pact: Use your applicator to clamp your natural lashes and the cluster together, fusing them as one. Repeat the Ritual: Work outwards, placing each cluster in turn, until your gaze is cloaked in the fullness you desire. No gaps, only seamless shadow. Aftercare: Keeping the Glamour Reinforce: Each morning, gently clamp your lashes again to strengthen their hold. Protect: Avoid water for the first 24–48 hours, and shield them from long immersions thereafter. Rest Wisely: Sleep on your back where possible; pressing your lashes into the pillow may weaken their bond. Removal: Releasing the Spell When the time comes, do not tug or tear. Simply press at the base of a cluster with your fingertip and peel it away softly. Like a spell undone, it will release without harm. Pro Tips from the Coven Always gaze down into a mirror—it grants the clearest view of your lash line. Use one hand to lift your lid slightly, making the placement precise. Avoid applying over makeup, oils, or SPF—such interference dulls the adhesive’s magick. With pre-glued lashes, you hold both speed and sorcery in your hands. No waiting, no potions—only instant transformation. A glance reborn, a gaze enchanted. 🕯️👁️

Summon your stage persona. Summon your shadow self.Doom Paints were forged for ritual performance, live gigs, drag, body art, and unholy glamour . A line created for those who blur the line between beauty and invocation. These oil-based face paints are intensely pigmented, fiercely opaque, and built to endure under blazing stage lights, long nights, and the chaos of transformation. Born from the same ethos as VE itself - vegan, cruelty-free, and unapologetically bold . Doom Paints are here to serve your most dramatic rituals.   🔥 The Ritual of Application Oil-based paints are a different kind of alchemy, they demand focus, intention, and respect for their texture. To summon their full power, follow the ritual below: Start with a clean, dry canvas.Doom Paints bond best to bare skin.Do not layer over silicone or water-based primers or foundations as these will break the spell. Even if you “fix” the top layer, it won’t truly adhere. No water needed as this isn’t mortal paint.Unlike lesser formulas, Doom Paints don’t need to be awakened with water.Simply dip your brush or sponge directly into the pigment, and let it glide onto the skin. Build your creation.Apply thin layers for detail, or bold swathes for stage impact.Blend or smudge with fingers, brushes, or sponges, Doom Paints remain alive and malleable as you work.   🌑 Sealing the Spell Oil-based paints never fully “set”  they stay a little alive on your skin, flexible and ready to move with you. To keep your masterpiece in place: Seal with translucent powder or fixing spray to reduce transfer and lock in the magick. If you’re performing or dancing under heat, layering translucent powder between shades can increase longevity.   🌙 Cleansing After Chaos When your ritual is complete, remove your Doom Paints with an oil-based cleanser, coconut, olive, or jojoba oils work beautifully. Massage gently to break down the pigment before wiping away.Follow with a gentle face wash to clear any residue and prevent post-ritual blemishes. ✨ Treat your skin kindly after your transformation  even the fiercest demons need moisturiser.   ⚡ Who They’re For Doom Paints are made for artists, drag performers, goths, cosplayers, ritualists, musicians, and anyone brave enough to wear their shadow on the outside.Their rich opacity makes them ideal for: Creative makeup sorcery Stage or performance work Face and body art Editorial or photographic projects Chaos-fuelled transformation These paints are not for the faint of heart, they are for those who summon rather than apply.   🕯️ In Closing Your face is your altar.Your body is your stage.Let Doom Paints be your war paint, your glamour spell, your invocation of self. Because sometimes, beauty isn’t about blending in ...It’s about becoming the myth.

Our Lady Lilth gel-style eyeliner pencils are intentionally softer than traditional firm pencils, giving a smoother glide and stronger pigment payoff. Here’s how they perform, why the first tip may need sharpening, and how to get the best results.

  There’s a quiet sort of magick in foundation. It’s the base of every spell, the canvas before the art. But when it comes to how to apply it, the beauty world can make you feel like there’s only one right way. Spoiler alert: there isn’t. Whether you paint your face like a Renaissance witch with a brush, bounce a sponge like a chaotic alchemist, or blend with your bare fingers like a forest spirit — there’s no wrong ritual, only what works best for you.   🌙 1. The Brush — Precision & Power Makeup brushes are your wands of control.They’re perfect for those who love a polished, airbrushed finish — each stroke distributing product evenly and letting you build coverage where needed. 🖤 Flat brushes give fuller coverage — ideal for formal glamour or photography.🕯️ Buffing brushes help melt product into the skin for a natural, seamless look. Pro witch tip: swirl in gentle circles or stipple rather than drag — you’re coaxing the foundation into your skin, not painting a wall.   💧 2. The Sponge — Softness & Seamless Spells The beauty sponge (or blender) is the modern coven’s crystal orb ,squishy, magical, and oddly satisfying. Dampen it slightly before use (never soaking wet, I use our setting spray ), then bounce it gently across your face. This technique gives that coveted “skin-but-better” finish ,sheer, soft, and perfectly diffused. It’s ideal for liquid or cream foundations and especially friendly for those who prefer a dewy, natural glow. ✨ Magickal bonus: use the pointed end for small areas (like around the nose or eyes) and the round side for larger areas.   🌿 3. The Fingers — Raw Energy & Connection Sometimes the most sacred tools are the ones you were born with.Applying foundation with your fingers warms the product, helping it melt effortlessly into your skin, especially true for light, luminous formulas. It’s quick, intimate, and travel-friendly (because who hasn’t done their makeup in a car mirror before a ritual or gig?). 🖤 Best for sheer coverage or tinted moisturisers.🕯️ Wash your hands first, whisper something kind to yourself, and blend with intention.   🖤 4. The Hybrid Method — Chaos & Perfection Many witches combine tools, brush first for placement, sponge after for blending, or fingers to start and brush to finish.Makeup is alchemy, after all sometimes you need more than one element to complete the spell. Experiment, adjust, repeat. That’s how you find your perfect potion.   🔮 So… Which Way Is Right? All of them. None of them. Yours. The truth is, there’s no single correct ritual for foundation.Your skin type, the product formula, the season, and even your mood all play a part. Foundation isn’t about perfection, it’s about harmony. It’s about crafting the skin you want to step into today, whether that’s flawlessly sculpted or naturally radiant. So trust your instincts.Try every tool, mix every technique, and claim your own magick in the mirror. Because makeup, like witchcraft , works best when it’s personal. 🕯️✨

  There’s an ancient saying in the coven: “If in doubt, add more blush.”And honestly? I live by it. Blusher isn’t just makeup,  it’s necromancy for the face. One sweep, and you’ve gone from “ethereal ghost haunting the castle halls” to “ethereal ghost who’s thriving.”   💋 What Is Blusher? In mortal terms: pigment that mimics a natural flush, dusted across your cheeks (and sometimes nose) to bring warmth and life to your complexion. In which terms: bottled vitality. The illusion of blood flow. A charm to convince mortals you sleep occasionally. Perfect for the school run and why I wear too much!   🌙 The Symptoms of Blush Blindness You start with a whisper of colour.Then you add a little more.Then a little more.And before you know it, you’re the human embodiment of a freshly summoned spirit who’s just been complimented. Some call this Blush Blindness but I refuse to see it as a problem.   🕯️ How to Conjure the Perfect Flush Choose your potion:Powder for control, cream for dewiness, or Multi Tints for an all-in-one spell.Pick a tone that suits your mood, not your undertone, pinks for feeling cute, corals for vitality, mauves for mystery, reds for “I’ve made questionable choices and look stunning anyway.” Placement, not panic:For a lifted look, focus on the upper cheekbones.For a cute, cottage goblin flush, bring it to the apples of your cheeks and across the nose.There are no rules only vibes. Blend softly (or don’t):Subtle witches tap. Bold witches swirl. Unhinged witches use their entire palm.Whichever path you choose, may your cheeks tell stories of passion, chaos, and excellent lighting. 🩸 The Philosophy of Blush Blusher isn’t about subtlety. It’s about aliveness.It’s proof that even the darkest hearts can carry warmth. So go ahead  drown in rose tones, summon coral storms, and sweep crimson like a fever dream. If anyone asks if you’ve applied too much, simply whisper: “The blood of my enemies, actually.”   💀 In Conclusion Highlighting may call upon moonlight, contour may sculpt shadow  but blush?Blush is the spark of the soul. It’s the laughter in your spell, the pulse in your potion, the secret to looking like you have a heartbeat and a secret. So go forth, you flushed and fabulous necromancer and may your cheeks always look like you’ve just been kissed by chaos itself. 🌹