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Persephone Perfume: A Gothic Fragrance for Those Who Walk Between Two Worlds On October 1st, the veil parts and our newest fragrance rises from the shadows: Persephone. Inspired by the Queen of the Underworld and Goddess of Spring, this gothic perfume embodies duality—light and dark, life and death, bloom and decay. A scent for those who walk between two worlds, Persephone is crafted for any soul who refuses to be bound by ordinary fragrance. Bold yet elegant, sensual yet unearthly, it is a unisex elixir of occult glamour. The Fragrance Notes Top Notes: Smouldering pomegranate, rich and forbidden as the fruit of myth. Heart Notes: Lily—soft, haunting, a floral echo that lingers like a ghost. Base Notes: Guaiacwood and patchouli, earthy and grounding, binding the fragrance in smoke and shadow. Why Persephone is Gothic Perfume Reimagined This is not a timid floral or fleeting spritz. Persephone is a heavy fragrance, designed to cloak you in mystery and endurance. It lingers, it haunts, it transforms the wearer into something unforgettable. Unlike mass-market scents, Persephone is vegan, cruelty-free, and crafted with care—true gothic skincare and fragrance ethics at its heart. No creatures harmed, no compromises made, only dark glamour in a bottle. How to Wear the Ritual For Lasting Power: Spray onto clothing or fabric—this holds the fragrance longer than skin alone. Pulse Points: Apply to wrists, inner elbows, and behind the ears for a warmer projection. Layering Magick: Pair with our Crone or Witch perfumes to deepen the occult aura and weave a custom spell of scent. The Myth Behind the Scent Persephone’s story is one of transformation: from maiden to queen, from captive to ruler, from light to dark. This fragrance captures that same duality. Wear it to invoke strength, embrace change, or simply revel in the beauty of contradictions. Who Is It For? Lovers of gothic fragrance seeking something heavier, darker, and more sensual. Those drawn to unisex perfumes that defy traditional gendered marketing. Anyone who craves a scent steeped in myth, occult glamour, and magick. On October 1st, Persephone awakens.Dare to claim the fruit of the underworld. 🕯️🌑

The Art of Lip Tints: A Witch’s Guide Not all magick is written in smoke and fire—sometimes it is whispered on the lips. Our lip tints are more than colour; they are spells of expression, stains of intent, and marks of power that linger long after ritual is done. Whether you crave a bold incantation, a soft blur like twilight mist, or a kiss of colour hidden like a secret, here is your guide to conjuring the perfect lip ritual. Step One: Prepare the Canvas Begin with clean, dry lips—the sacred ground for your spell. Exfoliate gently to banish dead skin. A smooth surface ensures the tint binds evenly, like ink sinking into parchment. Step Two: The First Layer of Magick With wand or brush in hand, sweep a light layer across your lips. Some witches begin at the outer edges, drawing inward like wards closing a circle. Others flood the entire lip, letting the colour claim its space. There is no wrong path, only the one that feels true to you. Step Three: Build the Intensity Let each layer dry like candle wax cooling, then apply another. Do not wipe away between coats—the colour is meant to linger, deepening with each pass. Layer until your desired potency is reached: from faint whisper to thunderous declaration. Step Four: Shape Your Spell Bold Invocation: Apply multiple layers until your lips blaze with fierce intensity. Gradient Glamour: Wash your lips in a lighter shade, then whisper a darker tone into the centre. Press lips together, letting the colours bleed and blend like dusk surrendering to night. Blurred Enchantment: Apply, then smudge with fingertip or brush to soften the edges—like secrets spoken in shadow. Step Five: Seal the Ritual Once the tint has dried, you may leave it matte and eternal—or call upon balm or gloss for shine, comfort, and hydration. Think of it as sealing wax upon a spell, locking in beauty and intent alike. Pro Tip for the Coven: Lip tints can also double as cheek or eye stain—simply summon a very small amount (they are highly pigmented) and blend swiftly for a haunted flush. With lip tints, you are not painting—You are casting.You are conjuring.You are writing your story in colour that refuses to fade. 🕯️💋

  They're finally here! Our eagerly awaited Halloween Mystery Boxes. This box contains 11 products worth £154 in total, with 2 unique limited edition quads at £24 each. That's a colossal £80 saved per box! Grab yours here      

Introducing our second collaboration with Cradle Of Filth From poisonous Metallers Cradle Of Filth and VE Cosmetics comes a collaborative make-up palette forged in the very fires of Hell itself.⁣ Thematically represented by various (and nefarious) COF album titles, each titular shade coffined therein embodies the essence of those attributed musical canvasses, granting the wearer instant bewitchment and an achingly beautiful countenance to boot.⁣ The grotesqueries of evil never looked so good! ⁣ Available for bringing glamour to your human mask here ⁣ ⁣

We can finally announce our partnership with Cradle of Filth and our collaboration that created "Deadly Nightshades". The shade are based o the artwork for each album Dusk: Shimmer blue Damnation: Matte Dark Teal Cryptoriana: Matte dark grey based blue Nymphetamine: Shimmer orange Enslave: Matte Yellow! Vempire: Rich metallic gold Darkly: Black (matte base with fine glitter) Cruelty:  Matte Blood red Midian: Metallic deep purple Available in store now 

This palette consists of 15 matte and shimmer shades all which represent the magestic Fox. Vibrant oranges, reds and yellows make up this beautiful palette, and it's all for a good cause. A collaboration between VE cosmetics and Stay Close Clothing, it raises funds for Beds & Bucks Hunt Sabs. Each pallete sold, £6 will be donated to help stop fox hunting/Badger Baiting.