✨ Newly Conjured ✨

Persephone

A Perfume of Duality, Descent & Divine Rebirth
Queen of the Underworld. Maiden of Spring. Guardian of the In-Between.

She walks in two worlds — crowned in blossoms, cloaked in shadow.
Persephone is not just a fragrance; it is a ritual in scent, a myth reborn on your skin. This unisex perfume honours the sacred dance of life and death, light and darkness, creation and surrender.

At once sweet and smoky, floral and feral, this scent mirrors the goddess herself — blooming with innocence, yet whispering of ancient power. It evokes a soul journey: from above to below, from lost to found, from maiden to sovereign.

🍷 Top Notes: Pomegranate — the forbidden fruit of awakening, rich, red, and irresistible
🌸 Mid Notes: Lily — the breath of spring, floral yet spiced, soft but never simple
🌑 Base Notes: Guaiacwood & Patchouli — deep, earthy, and veiled in underworld smoke; the scent of memory, shadow, and sacred return

Persephone is your scent of transformation — to be worn in moments of personal evolution, spiritual reclamation, or when stepping fully into your own power.

🕯️ Vegan • Cruelty-Free • Enchanted for All Genders

✧ HOW TO ENCHANT WITH PERSEPHONE ✧

A fragrance of duality — smoke and pomegranate, light and shadow. Persephone walks between two worlds, and here’s how to wear her essence.

LIGHT — The Flicker Between Realms
Mist gently over your chest or step through a spritz. A breath of fruit and shadow clings like the faintest reminder of another world.

MEDIUM — The Underworld Veil
Anoint pulse points — neck, wrists, behind the ears — and finish with a touch through your hair. The warmth awakens her dual nature: ripe and radiant, smoky and dark. Perfect for nights of transition, parties, or meditative rituals.

INTENSE — The Queen’s Command
For full power, layer Persephone on clothing and all pulse points: neck, chest, wrists, and behind the knees. A rich, lingering aura that captures both the living and the dead, commanding attention long after you’ve gone.

🩸 BloodRot

A Scarlet Soaked Curse with a Glittering Bite

Sink your fangs into BloodRot — a venom-bright red that gleams like freshly spilled secrets. Laced with glimmering depth and a wicked shine, this shade is as seductive as it is sinister.

Inspired by the toxic beauty of Bloodroot — a plant once used in rituals, known for its crimson sap and poisonous heart — this shade is a crimson enchantment bottled for those who kiss with intent.

💋 Part of the Poisonous Lip Drip Collection

• Vegan & cruelty-free
  

• Lip-drip vial for precise, deadly application and aesthetic

• Can be layered for full ritual impact or worn alone to hex your enemies with a single look

🖤 Not just a lipstick. A warning.

Ingredients:

HYDROGENATED STYRENE, ISOPRENECOPOLYMER, SILCA DIMETHYL SILYLATE POLYISOBUTENE, SYNTHETIC MICA, PHENOXYETHANOL, CI45410, CL15850, CI77891, CI77499, CI77492, CI77491

Blood Magic — Lip Stain

🩸 bloodied flushed red

A ritual in every drop.

Blood Magic is a vegan, cruelty-free bloodied red lip stain crafted for those who speak in spells and kiss with intent. Encased in an ornate vial, this bewitching stain leaves a long-lasting flush that clings to your lips like a whispered curse.

Lightweight, smudge-resistant, and utterly entrancing — wear it to summon confidence, chaos, or a midnight rendezvous.

• Buildable pigment — blot for a bitten-lip effect or layer for a blood-drenched pout

• Lightweight & long-lasting crimson stain

• Smudge-resistant for hours of spellbinding wear

• 100% vegan & cruelty-free

🌙 How to Work Your Lip Stain Ritual

• Begin by preparing your canvas — gently exfoliate lips first, as stains cling to dry or dead skin and may appear patchy.

• Shake the vial before you begin — awaken the pigment’s power.

• Enchant your lips with a sweep of colour (or summon a ghostly flush to your cheeks).

• If using on cheeks or eyes, apply sparingly — these potions are richly pigmented.

• Allow 3–5 minutes for the magick to bind. Once set, the stain does not need to be removed — it is fixed until it naturally fades.

• Apply with intent and let it dry. For a bolder, deeper enchantment, layer a second coat once the first has fully set. Wear alone for a haunted flush, or veil beneath your favourite lipstick to intensify the spell.

✨ Once sealed, your stain will not be easily undone.

🍷 Eating, drinking, or lip-licking may gradually soften the spell, but its trace lingers long after.

🔮 As with all magickal cosmetics, perform a small patch test before use. Every vessel is unique, and sensitivities may vary.

🖤 Dust to Dust Lip Kit 🖤

Fade to black, but make it beautiful.

The Dust to Dust Lip Kit is a hauntingly bold duo featuring a deep matte black liquid lipstick and a precision-crafted black lip pencil — conjured to define and dominate.

Perfect for those who speak in shadows and dress in defiance, this set delivers a flawless, long-wearing finish with high pigment and even higher impact. Use the pencil to sculpt your shape, then flood your lips in inky velvet darkness.

For true lip sorcery, pair Dust to Dust with our Ashes to Ashes lip kit — layering the ethereal beige-pink hues in the centre for the ultimate gothic ombré effect. Life to death, light to dark... one spellbinding transition.

From ashes we rise — to dust we return.

🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.

Ashes to Ashes & Dust to Dust

Rituals for the Perfect Gothic Lip

Step into the realm of sacred beauty with Ashes to Ashes — a limited-edition liquid matte lipstick cloaked in beige with whispered undertones of brown and pink. Paired with its matching precision lip pencil, this spellbinding duo is housed in a custom box — ready to carve your intentions into the world with every stroke.

For those who dare to delve deeper into the void, Dust to Dust completes the ritual. A matte black lipstick and liner set, forged for the boldest of souls, ideal for layering with Ashes to Ashes to conjure a dramatic gothic ombré lip — where shadow and light collide.

🕯️ Wear them alone to channel subtle sorcery or combine them to invoke true vampiric glamour.

🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.

ACANTHA

Thorned beauty. Forest shadow.✨

Acantha is a delicate cool green laced with misty grey — like sage leaves under moonlight or the hush of fog drifting through ancient woods. Subtle yet otherworldly, it’s a shade for those who walk quietly between realms.

Formulated with our Liquid Moisture technology, Acantha offers a satin-matte finish that’s soft on the lips but bold in impact. With reduced wax content, it’s perfect for dry, mature, or sensitive lips needing long-lasting comfort with spellbinding colour.

🖤 Cool green with muted grey undertones
🖤 Satin-matte finish with a soft, velvety sheen
🖤 Low-wax, non-drying formula
🖤 Long-lasting and kiss-proof

Let Acantha be your botanical ward — subtle, sacred, and steeped in wild magick.

Ingredients:

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

🖤 UNDERWORLD

Where shadow meets silence.

Underworld is a soft greige — a haunting fusion of grey and beige that evokes ancient ruins, ash-dusted altars, and the stillness of forgotten crypts. Muted, mysterious, and effortlessly chic, it’s the perfect neutral for gothic souls with a minimalist edge.

Crafted with our Liquid Moisture formula, Underworld glides on smoothly and dries to a satin-matte finish that’s long-lasting and non-drying. The low-wax content makes it ideal for dry or sensitive lips, offering comfort without compromise.

🖤 Ethereal greige — a soft blend of grey and beige
🖤 Satin-matte finish
🖤 Moisture-rich formula for all-day comfort
🖤 Touch-proof and gentle on delicate lips

Subtle, spectral, and endlessly wearable — Underworld is your passport to beauty from beyond the veil.

Ingredients:

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

HAUNTED

Pink with a pulse from beyond.

Haunted is a bright, cool-toned pink — vivid, spirited, and just a little eerie. It’s the kind of colour a glamorous ghost might wear to a séance, or the pop of pastel found in haunted doll makeup. Sweet, strange, and spellbinding all at once.

Formulated with our Liquid Moisture blend, Haunted glides on effortlessly and dries to a satin-matte finish that’s soft, touch-proof, and non-drying — even for those with dry or sensitive lips.

🖤 Bright, cool-toned pink
🖤 Satin-matte finish with a soft sheen
🖤 Moisture-rich, low-wax formula
🖤 Long-lasting, kiss-resistant colour

Haunted proves that even the undead have impeccable taste in lipstick.

Ingredients:

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

Tomb - Liquid Moisture Lipstick
A beautiful soft grey with cool purple undertones.

TOMB

Whispers from the grave. Elegance from the shadows.

Tomb is a soft, muted grey kissed with cool purple undertones — a shade that feels like moonlight over stone, or a ghost’s final sigh. Hauntingly beautiful and quietly powerful, this is the perfect lip for those who find comfort in the shadows.

Created with our Liquid Moisture formula, Tomb offers rich pigmentation and a satin-matte finish that’s both long-lasting and gentle on the lips. The low-wax blend ensures comfort for dry, sensitive, or mature lips — no flaking, no fading, just smouldering style.

🖤 Cool-toned soft grey with violet undertones
🖤 Satin-matte finish
🖤 Moisture-rich formula for lasting comfort
🖤 Touch-proof and non-drying

Embrace the stillness. Honour the strange beauty of decay. With Tomb, your lips speak in echoes.

Ingredients:

Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol

Venus — Pre-Glued Cluster Lashes

✨ DIY Lash Magic, No Glue Required✨

Summon effortless glam with Venus, our pre-glued cluster lashes. Each multipack holds 30 clusters in three different lengths, so you can mix, match, and design a lash style as unique as your ritual. With enough for at least three fresh lash sets, Venus makes flawless lashes quick, simple, and spellbinding.

• Pre-glued clusters — zero glue, zero mess

• Three lash lengths for customisable looks

• Blends seamlessly with your natural lashes

• Lasts up to 5 days with the right care

• 100% vegan & cruelty-free

🕯 How to Apply Your Lashes

1. Curl your natural lashes first.

2. Using tweezers or an applicator, lift a cluster from the tray (avoid touching the sticky band).

3. Place the cluster under your natural lashes, just above the waterline.

4. Look down into a mirror for perfect placement, then press your real and faux lashes together with the applicator to secure.

🪞 Pro Tips for Lasting Wear

• Avoid water and steam for the first 24–48 hours.

• Don’t overlap clusters; keep them 1mm from your waterline.

• Sleep on your back to keep lashes safe.

• Steer clear of oil-based cleansers — oils break down the bond.

🌙 To Remove
When it’s time to release the spell, gently peel away each cluster. The pre-glued bands are kind to your natural lashes, with no harsh tugging required.

Poisonous Lip Drip – Salvia
Vegan Multichrome Gothic Lip Gloss – UV Shimmer for Alternative & Festival Makeup

Step into a dream state with Salvia, a vegan, cruelty-free multichrome lip gloss designed for gothic, alternative, and festival looks. This sheer gloss is laced with UV-inspired shimmer that shifts through purple, blue, and pink tones, catching the light like a psychic vision.

Wear Salvia alone for a soft, iridescent gothic glow, or layer it over black vegan lipstick to create a bold, multidimensional statement lip. Whether you’re heading to a gig, festival, or a night of ritual glamour, Salvia transforms any look into an unforgettable spell.

Named after the trance-inducing Salvia divinorum, this gloss celebrates beauty that’s strange, mystical, and otherworldly. Packaged in our limited-edition Poisonous Lip Drip vial, it’s more than makeup — it’s wearable magick.

Why You’ll Love It
🖤 Sheer base with UV-shifting purple, blue & pink shimmer
🖤 Perfect for layering over gothic lipstick or wearing alone
🖤 Inspired by visionary plants used in ancient ritual
🖤 100% vegan & cruelty-free – ethical and alternative beauty
🖤 Limited-edition collectible packaging

Salvia isn’t just lip gloss — it’s a lucid dream for your lips, shimmering, sacred, and surreal.

 Images shown alone and over the top of black lipstick.

Ingredients:

HYDROGENATED STYRENE, ISOPRENECOPOLYMER, SILCA DIMETHYL SILYLATE POLYISOBUTENE, SYNTHETIC MICA, PHENOXYETHANOL, CI45410, CL15850, CI77891, CI77499, CI77492, CI77491

Impact — Pre-Glued Cluster Lashes
⚡ Bold Volume, Zero Effort

Make your look unforgettable with Impact, our pre-glued cluster lashes designed to deliver instant drama without the glue fuss. Each multipack holds 30 clusters in three different lengths, giving you the power to build bold volume or a more natural lash line — your choice, your magic. With enough for at least three fresh lash sets, Impact brings confidence that lasts up to 5 days.

• Pre-glued clusters — no mess, no glue needed

• Customisable lengths for your perfect lash look

• Bold, seamless blend with natural lashes

• Long-lasting hold — up to 5 days of wear

• 100% vegan & cruelty-free

🕯 How to Apply Your Lashes

1. Curl your natural lashes.

2. Lift a cluster from the tray carefully, avoiding the sticky band.

3. Place the cluster under your natural lashes, 1mm above the waterline.

4. Look down into a mirror for perfect placement, then press lashes together with an applicator for a secure hold.

🌙 Pro Tips for Maximum Impact

• Keep lashes dry for the first 24–48 hours.

• Don’t overlap clusters; space them neatly for comfort.

• Avoid oil-based cleansers to keep the bond strong.

• Sleep on your back to protect your lashes overnight.

💫 To Remove
When you’re ready, gently peel the clusters away. The pre-glued bands are kind to your natural lashes, releasing without harsh tugging.

Pre-Glued Base Ingredients : Paraffinum Liquidum, Pentaerythrityl Rosinates, Styrene/Isoprene Copolymer, Boswellia Carterii Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.

*We recommend carrying out a patch test prior to using this product.