Shop Purple Makeup
Discover purple makeup in shades ranging from soft lilac, lavender and icy blue to vivid violet, rich sapphire and deep navy.
This collection brings together our purple and blue eyeshadows, lip colours, blushes, highlighters, liners and pigments, making it easy to shop by shade. Create cool-toned everyday looks, smoky gothic makeup, bright graphic colour or shimmering, otherworldly finishes.
Wear them softly, blend them together or build the colour for maximum impact.
Vegan. Cruelty-free. Made for creative expression.
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Banished Liquid Blush – Haunted
Liquid Blush Potion • Deep Pink-Toned Purple
Haunted is a deep pink-toned purple liquid blush designed to bring romance, depth, and quiet drama to the skin. Rich and expressive, this shade creates a moody flush that feels regal, emotional, and softly undone.
Part of the Banished Blush ritual, Haunted melts seamlessly into the skin, delivering a sheer-to-buildable veil of colour that can be worn delicately or layered for deeper intensity. The result is a flushed effect that feels lived-in and atmospheric rather than harsh or heavy.
Lightweight and smooth in texture, this liquid blush blends effortlessly and sets to a soft-focus finish that wears comfortably throughout the day.
Haunted is romantic without sweetness, dramatic without excess — a shade that lingers.
Why You’ll Love It
✶ Deep pink-toned purple with a romantic, gothic edge
✶ Sheer to buildable liquid formula
✶ Smooth, lightweight texture that blends easily
✶ Creates a moody, dimensional flush
✶ Vegan & Cruelty-Free
Finish & Feel
✶ Lightweight liquid that melts into the skin
✶ Smooth, soft-focus finish — never sticky or greasy
✶ Comfortable to wear with no tightness or heaviness
✶ Dries down gently while remaining flexible on the skin
How to Apply
✶ Apply a small amount and blend with fingertips or a brush
✶ Wear lightly for a soft, haunted flush
✶ Layer gradually for deeper colour and gothic drama
Haunted is intimate, expressive, and impossible to forget, a blush that stays with you.
INGREDIENTS: WATER/AQUA, DIMETHICONE, ISODODECANE, PEG-10 DIMETHICONE, DIMETHICONE CROSSPOLYMER, SILICA, DIMETHICONOL, ALUMINUM HYDROXIDE, DISODIUM STEAROYL GLUTAMATE, REFINED OLIVE POMACE OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL. MAY CONTAIN(+/): TITANIUM DIOXIDE(CI 77891), IRON OXIDES(CI 77491, Cl 77492, CI 77499), ULTRAMARINES(CI77007)
Healing – Liquid Matte Lipstick
Cool Grey with Blue Undertones • True Matte • Gothic Cool-Toned Lipstick
Not all healing is soft, sometimes it’s steel-toned and unapologetic.
Healing is a striking cool grey liquid matte lipstick with subtle blue undertones, created for those who find power in quiet transformation and beauty in unconventional colour. Icy yet grounding, it’s a shade that carries calm without fragility, designed for goths, alternative makeup lovers, and cool-toned devotees drawn to restraint over excess.
Formulated in our cult-favourite vegan liquid matte formula, Healing delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set.
☽ Cool grey with a subtle blue undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to break the seal.
Healing is for those who understand that restoration isn’t always gentle, sometimes it’s cold, deliberate, and quietly powerful.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Heart Plumping Gloss
Hydration, enchantment, and a kiss of soft colour.
Wrap your lips in loving magick with our Heart Plumping & Hydrating Gloss, a dark purple gloss that looks deep in the tube but applies sheer, leaving behind a natural pink flush as it wears away.
Infused with Hyaluronic Acid, Coconut Oil, Vitamin E, and Shea Butter, this gloss delivers lasting hydration with a smooth, high shine finish. Designed to help lips appear smoother and fuller, without stinging or tingling . It offers comfortable wear and a softly enhanced look.
🖤 Dark purple gloss with a sheer, wearable finish
🖤 A gentle hint of colour remains as it wears
🖤 Smooths the look of fine lines without irritation
🖤 Hyaluronic Acid, Vitamin E, Coconut Oil & Shea Butter
🖤 Vegan and cruelty-free
Comfort, care, and a little bit of sorcery in every swipe.
A vegan, hydrating lip gloss with a sheer finish and comfortable wear.
Ingredients:Mineral Oil (Parrafinium Liquid), Ethylene/propylene/Styrene copolymer, Polyisobutene, Bis (16- methylheptadecyl) matte, hyaluronic acid, cocos nucifera (coconut oil), argon oil, butrospermumparkii (shea butter) oil, vitamin E, red 7 lake (CI 15850)
Hexed Iris
💎 Arcane Shards Multichrome Loose Pigment
A violet base ignited with acid green and flickers of ember, orange light.
Hexed Iris is not subtle. It shifts sharply between spectral violet and electric green, with flashes of warmth that catch at the edges like a breaking spell. Over black, it deepens into something darker, almost venomous. Over a lighter base, it glows with prismatic intensity.
This is colour that moves when you move.
✦ What Makes Arcane Shards Different ✦
Arcane Shards are high impact, loose multi chrome pigments housed in diamond pots. Designed to fracture and refract light, each shade delivers sharp, crystalline reflect with dimensional colour shift.
• Intense payoff in a single swipe
• Disco level brilliance when layered
• Dramatic over black
• High reflect, light-reactive sparkle
• Vegan & cruelty free
These are not self setting shadows. They are loose, professional-grade pigments.
✦ Ritual Required ✦
For full adherence and longevity, apply over a tacky base.
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Apply a thin layer of Occultum Seal Gel Primer or your chosen VE tacky base.
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While still tacky, press Hexed Iris onto the skin using a fingertip or flat brush.
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Layer to intensify shift and sparkle.
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For maximum contrast and depth, apply over Akashic (black) eyeshadow base.
Without a binding base, fallout and fading will occur.
✦ Pigment Warning ✦
Due to the high concentration of colour pigments, violet-based shades like Hexed Iris may cause temporary staining on some skin tones. This is normal with highly pigmented loose colour products and will fade after cleansing.
Use an oil-based cleanser for easier removal.
HEXED ORCHID
Liquid Satin Lipstick
Electric blue violet.
Hexed Orchid is a high impact violet with a strong cool blue base. Highly saturated and unapologetically bold, this shade delivers instant colour payoff with no softness or muting.
This is not a dusty purple,it’s a vivid statement violet.
On fair skin: a striking electric contrast.
On medium skin: a bold blue violet pop.
On deeper skin: a vibrant cool toned purple with strong visibility.
Clean, graphic, and impossible to tone down.
Finish & Formula
Formulated with our low-wax, comfort-first blend, Hexed Orchid applies smoothly with intense, even pigment and sets to a soft satin-matte finish.
Lightweight and flexible, it’s designed for comfortable extended wear without cracking or heaviness.
A small amount of transfer may occur depending on lip preparation and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
🖤 Ultra-saturated blue-violet tone
🖤 Soft satin-matte finish
🖤 Comfortable low-wax formula
🖤 High-impact pigment payoff
🖤 100% vegan & cruelty-free
Iron – Liquid Metallic Lipstick
Metallic Lilac with Pink Undertones • Alchemical Gothic Lipstick
Forged in beauty, worn like armour.
Iron is a luminous metallic lilac liquid lipstick infused with a soft pink undertone, capturing the balance between resilience and delicacy. Ethereal yet unyielding, it reflects like moonlight on metal .
Formulated in our long-wearing vegan liquid metallic formula, Iron delivers intense pigment payoff with a smooth, silken metallic sheen. Lightweight and flexible on the lips, this high-performance formula is long-wearing, water-resistant, and resistant to smudging and transfer once set, without flaking, crumbling, or heaviness.
☽ Metallic lilac with a soft pink undertone
☿ Highly pigmented with luminous, multidimensional shine
♄ Long-wearing and transfer-resistant once set
✶ Lightweight metallic finish with smooth, flexible wear
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for best longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Iron is for soft-hearted warriors, ritual-makers, and those who wear resilience like regalia, a shade that glows quietly, but never weakly.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
🖤 Lady Lilith Gel Eyeliner
Ultra-Pigmented • Waterproof • Smudge-Proof • Ritual-Grade Wear
Summon your sharpest lines.
Lady Lilith is not a delicate liner, she’s precision, power, and permanence.
This high-impact gel formula glides on effortlessly, then sets to a flexible, waterproof film that locks colour in place for hours. No smudging. No flaking. No fading. Once she’s set, she stays.
Designed for bold wings, smoked-out shadows, graphic looks, and long nights, Lady Lilith delivers intense pigment payoff in a single stroke with the kind of wear time usually reserved for pro stage and performance makeup.
Use her razor-sharp or blown out. Subtle or dramatic. Day ritual or after dark glamour.
She will not budge until you say so.
🖤 Why You’ll Love Lady Lilith
🖤 Ultra-pigmented, one-stroke colour payoff
🖤 Waterproof, sweat-resistant & smudge-proof wear
🖤 Sets down and locks in place
🖤 Smooth glide with zero dragging
🖤 Precision tip for sharp wings & detail work
🖤 Can be smudged before setting for smoky looks
🖤 Works as liner, base, or cream shadow
🖤 Vegan & cruelty-free
🔮 Shades Available
Black • Green • Red • White • Orange • Pink • Purple • Brown • Yellow • Blue
Choose your weapon.
🕯 How to Use
Apply directly to the lash line or lid.
Blend quickly if creating a smoky effect.. once set, the formula becomes long-wear and transfer-resistant.
Sharpens with a standard cosmetic sharpener.
⚠️ Care & Storage
- Lady Lilith’s long-wear formula is designed to set firmly.
- Always click the cap closed tightly after use.
- Store away from heat and direct sunlight.
- Air exposure may cause the tip to dry.
- Sharpen before first use. The initial tip may be softer due to the formula.
- Seal her well, she prefers the dark.
Ingredients (INCI)
Cyclopentasiloxane, Trimethylsiloxysilicate, Isododecane, Ozokerite, Candelilla Cera, Microcrystalline Wax, Polyethylene, Tocopheryl Acetate, CI 77499 (Iron Oxide Black).
(Shade pigments may vary.)
LILAC — Magic Metallic Liquid Lipstick
Cool Lavender Metallic | Luminous Comfort Finish
Soft, supernatural and quietly mischievous,Lilac is a cool toned lavender metallic liquid lipstick with a delicate, ghostly glow. Like pale petals blooming under moonlight, it’s ethereal yet defiant, the perfect pastel for witches who like their florals touched with fae energy.
Formulated with our Magic Metallic lightweight, long wear blend, Lilac delivers radiant shimmer with a smooth, flexible feel on the lips. It dries down comfortably while maintaining its luminous metallic finish, giving you soft glamour with serious staying power.
Designed to be long lasting and transfer resistant, Lilac holds through talking, sipping and summer spell casting while staying lightweight and comfortable to wear.
Why You’ll Love Lilac:
🖤 Cool-toned lavender with metallic shimmer
🖤 Luminous satin-metallic finish
🖤 Lightweight, comfortable long-wear formula
🖤 Transfer-resistant and kiss-resistant
🖤 100% vegan & cruelty-free
For lovers of soft glam with a supernatural edge. Lilac is pastel enchantment with a witchy pulse.
Ingredients:
Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Metallic Colour Pigment, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
Colour Magic Chaos Setting Powder – Lilac
Brightening • Tone-Balancing • Soft-Focus
Awaken your radiance from the shadows.
Our Lilac Colour Magic Chaos Setting Powder is a soft-toned brightening powder designed to neutralise yellow undertones, reduce dullness, and instantly refresh tired or sallow skin.
Perfect for setting the under-eye, lifting uneven complexions, or adding a subtle brightened finish to the whole face, this finely milled formula smooths texture, controls oil, and delivers a soft-focus matte glow without heaviness or flashback.
🔮 Neutralises yellow and sallow tones
🔮 Brightens under-eyes and tired skin
🔮 Blurs fine lines and texture
🔮 Oil-controlling, water-resistant & long wear
🔮 Suitable for all ages and skin types
For days when you need a little light... Lilac is your finishing spell for lift, clarity, and glow.
Ingredients (INCI):
Aluminum Starch Octenylsuccinate, Synthetic Mica, Silica, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Methicone, Isononyl Isononanoate, Iron Oxides (CI 77491, CI 77492)
Tranquility
Midsummer Magic Illuminator • Lilac-Moonlight Glow
Tranquility is a cool-toned lilac highlighter with a soft blue shift and glassy, light-catching finish. Smooth, finely milled and buildable, it melts into skin for an ethereal glow that looks luminous and reflective, never chalky or glittery.
A sheer wash gives moonlit sheen.
Layer it and it turns icy and otherworldly.
🖤 Lilac-to-blue shift with prismatic shimmer
🖤 Smooth, blendable texture with no chunky sparkle
🖤 Multi-use: highlighter, eyeshadow, inner-corner or topper
🖤 Buildable from soft glow to striking frost
🖤 Pressed pan in its own gothic compact — no loose pans, no mess
Cool. Celestial. Spellbound.
The kind of light that feels quiet — but impossible to ignore.
Vegan • Cruelty-Free • Ethically Crafted
Soft doesn’t mean subtle.
This is calm with presence.
Ingredients
Ingredients:
Synthetic Fluorphlogopite, Magnesium Stearate, Polyethylene, Silica, Dimethicone, Diisostearyl Malate, Hydrogenated Polyisobutene, Trimethylsiloxysilicate, Phenoxyethanol, Caprylyl Glycol.
May contain (+/-):
Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Hydrated Chromium Oxide Green (CI 77289), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850).
Wisdom
Midsummer Magic Illuminator • Amethyst Glow
Wisdom is a vivid violet highlighter with a pink shift and near-UV glow that catches the light from every angle. Smooth, finely milled and high impact, it melts into skin for a radiant, almost electric sheen that looks luminous, never chalky or glittery.
Soft sweep for an ethereal aura.
Layer it and it turns bold, bright, and otherworldly.
🖤 Amethyst purple with pink reflect and prismatic shimmer
🖤 High-payoff, smooth formula with zero gritty sparkle
🖤 Multi-use: highlighter, eyeshadow, inner-corner or creative topper
🖤 Buildable from soft glow to striking statement shine
🖤 Pressed pan in its own gothic compact — no loose pans, no mess
Strange. Celestial. Unapologetically magical.
The kind of glow that feels less “makeup” and more “energy.”
Vegan • Cruelty-Free • Ethically Crafted
Wear your light like a crown.
Ingredients
Ingredients:
Synthetic Fluorphlogopite, Magnesium Stearate, Polyethylene, Silica, Dimethicone, Diisostearyl Malate, Hydrogenated Polyisobutene, Trimethylsiloxysilicate, Phenoxyethanol, Caprylyl Glycol.
May contain (+/-):
Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Hydrated Chromium Oxide Green (CI 77289), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850).
Midsummer Moons Palette
Twilight tones. Lunar light. Soft power.
Midsummer Moons is a romantic, moon-led eyeshadow palette inspired by wildflower fields at dusk, silvered paths at twilight, and the quiet strength of Hekate — goddess of the moon and the crossroads.
Eleven carefully balanced shades move between velvety mattes, luminous metallics, and colour shifting finishes that glow like moonlight on skin. Soft pinks, lilacs, meadow greens, and shadowed mauves blend seamlessly together, creating looks that feel ethereal yet grounded.
Light-catching without glitter.
Romantic without sweetness.
Gothic, softened by summer air.
What makes Midsummer Moons special
✨ Colour-shifting and duochrome shades that transform in motion
🌙 Wildflower-inspired tones: rose, lilac, moss, mauve, and lunar neutrals
✨ Smooth metallics and soft mattes for effortless layering and depth
🖤 Compact, versatile layout for day-to-night wear
🖤 100% Vegan & Cruelty-Free
Wear it as a sheer wash for a sunlit glow or layer into deeper, smoked tones for dusk and ritual hours. Every shade is designed to blend easily, build beautifully, and move with you from golden hour into moonrise.
Created in honour of cycles, crossroads, and the spaces between light and shadow, Midsummer Moons is gentle without being delicate, radiant without losing its edge.
For the crossroads, the moon, and those who walk between worlds
Images by Noctis Aristy and Swatches by Nathalie Nylander
Ingredients:
Water, Glycerol (SOY BEAN), Butylene, Glycol, Carrageenana, Dimethicone/Vinyldimethicone, C12-14 Sec-Pareth -7, Trimethylglycine, Polyethylene Terephthalate, Triethanolamine, Trememma Fuciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hylauronate, Hydroxyethylcellulose, Carbomer.
