shop by colour - Grey & White
Ashes, smoke, moonlight, and storm clouds—our Grey and White collection is where shadows linger and magick hums.
From soft mist to steel, charcoal to pure white, these shades move between veil and void. Perfect for sculpting depth, brightening highlights, smudging mystery, or invoking the quiet power of dusk and dawn.
Whether you’re reaching for a grey lipstick to command attention or a white shade to cast contrast and light, this is the liminal veil where beauty and sorcery entwine.
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Doom Paint – White
Full coverage. No compromise.
A high-pigment, oil-based face paint stick built for stage lights, sweat, and long nights.
Designed for corpse paint, gothic makeup, gigs, festivals, and performance wear, this creamy formula delivers bold, opaque colour with smooth, even coverage that won’t crack, flake, or fade under pressure.
No water. No activation. No fuss.
Just swipe on and go.
🖤 Why you’ll love it
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Intense, high-coverage white pigment
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Oil-based formula resists sweat, humidity & heat
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Won’t crack or dry out like water-activated paints
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Smooth, blendable texture for easy application
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No activation needed. apply directly with brush, sponge, or fingers
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Perfect for corpse paint, stage makeup & alternative looks
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Compact, mess-free stick format
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100% vegan & cruelty-free
How to use
Apply directly to clean, dry skin and blend as desired.
Set with translucent powder or fixing spray for extra hold.
Removal
Use an oil-based remover (or olive oil) to dissolve, then cleanse skin thoroughly.
Please note
Oil-based paints do not fully dry down.
Setting is recommended to minimise transfer.
May stain fabrics.
Safety
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Patch test before use
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For external use only
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Avoid waterline & inner eye
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Discontinue use if irritation occurs
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Do not ingest
Ingredients
Ceresin, Synthetic Beeswax, Microcrystalline Wax, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Mineral Oil, Ethylhexyl Palmitate, Silica, Synthetic Mica, Phenoxyethanol, BHA.
May contain (+/-) pigments depending on shade.
White Witchcraft Foundation
Pigmented White Base • Buildable • Vegan • Cruelty-Free
For the bold & The spectral...
Our bestselling Witchcraft Foundation is reborn in pure, high impact white, designed for Trad Goth looks, alternative makeup lovers, performers, cosplayers, and anyone who wants a true porcelain or ghostly base without chalkiness or patchiness.
This isn’t costume paint.
It’s real foundation, refined, breathable, and skin-loving.
The lightweight, water-based formula delivers smooth, even coverage with a natural soft-dewy finish, building effortlessly from sheer veil to full opaque white without caking or cracking.
Wear it alone for a striking white base, or mix with your regular foundation to custom lighten any shade.
Beauty alchemy, bottled.
✨ Why you’ll love it
🖤 Highly pigmented true white for maximum opacity
🖤 Buildable coverage.. from soft pale to full white base
🖤 Smooth, streak-free blending
🖤 Lightweight & breathable (never heavy or mask-like)
🖤 Long-wearing & transfer-resistant
🖤 Suitable for all skin types
🖤 SPF 15 for added daily protection*
✨ Skin-loving ingredients
– Rose Water to soften & hydrate
– Liquorice Extract to help even tone
– Moisturising agents to smooth fine lines
💀 How to use
• Apply with fingers, sponge or dense brush
• Build in thin layers for maximum opacity
• Set gently with powder by pressing (not dragging) to avoid lifting
• Mix with other foundations to create your perfect lighter shade
For the smoothest, most opaque finish:
✨ Prep well
Hydrated skin = smoother coverage. Apply moisturiser and allow it to fully absorb before makeup.
✨ Apply in thin layers
Use a sponge, dense brush, or fingers and build gradually. Thin layers prevent streaks and caking.
✨ Press, don’t drag
When setting with powder, gently press or roll your puff onto the skin. Dragging can lift product.
✨ Let each layer settle
Give the foundation 20–30 seconds between layers for best adhesion.
Pro tip:
Set with a light dusting of our white setting powder for a soft finish, or bake slightly for stage, cosplay, or long-wear looks.
Perfect for:
goth makeup • cosplay • stage • editorial • SFX • alternative beauty • custom shade mixing
Contains SPF 15. For prolonged sun exposure, use additional sunscreen.
Ingredients
Water (Aqua), Glycerin, Ethylhexyl Palmitate, Cyclopentasiloxane, Dicaprylyl Carbonate, Isononyl Isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.
May contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Warnings
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.
SEO: white foundation, goth makeup , cosplay makeup, pale base, theatrical makeup
Never Conceal Your Magic – White Concealer
Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free
Not everything should be hidden.
Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.
Brighten. Sculpt. Customise. Create.
Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.
This isn’t costume paint.
It’s professional-level pigment, refined for skin.
✨ Why you’ll love it
🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way
✨ Skin-loving ingredients
– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition
💀 How to use
• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear
Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing
Makeup isn’t about hiding.
It’s about casting exactly the spell you want.
Ingredients (INCI)
Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.
May contain (+/-): Iron Oxides (CI 77491, CI 77492).
Colour Magic Chaos Setting Powder – White
Soft-Focus • Smoothing •
Seal your pale magick with a veil of white.
Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this loose white setting powder sets your base without dulling or altering your carefully crafted canvas.
Silky and finely milled, it glides effortlessly across the skin to blur texture, soften fine lines, and create a smooth, porcelain matte finish. The true white tone keeps ultra-pale and editorial looks crisp, clean, and bright .. never grey or muddy.
⚪ True white — no grey or chalky shift
⚪ Blurs pores and fine lines with a soft-focus finish
⚪ Lightweight and smooth, never heavy or cakey
⚪ Perfect for white base, corpse paint, and stage looks
⚪ Vegan & cruelty-free
For bone-pale beauty and frostbitten glamour, your final touch of flawless.
Ingredients (INCI):
Synthetic Mica, Magnesium Stearate, Silica, Nylon-12, Boron Nitride, Dimethicone, Methylparaben, CI 77491, CI 77499, CI 77492, CI 77891
Ashes to Ashes & Dust to Dust
Rituals for the Perfect Gothic Lip
Step into the realm of sacred beauty with Ashes to Ashes — a limited-edition liquid matte lipstick cloaked in beige with whispered undertones of brown and pink. Paired with its matching precision lip pencil, this spellbinding duo is housed in a custom box — ready to carve your intentions into the world with every stroke.
For those who dare to delve deeper into the void, Dust to Dust completes the ritual. A matte black lipstick and liner set, forged for the boldest of souls, ideal for layering with Ashes to Ashes to conjure a dramatic gothic ombré lip — where shadow and light collide.
🕯️ Wear them alone to channel subtle sorcery or combine them to invoke true vampiric glamour.
🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.
Cold Fog – Liquid Matte Lipstick
Cool Grey • True Matte • Gothic Cool-Toned Lipstick
Like a whisper across a moonlit graveyard.
Cold Fog is a hauntingly beautiful cool-toned grey liquid matte lipstick with a soft lilac undertone. Ethereal, unsettling, and quietly powerful, it’s made for goths, alternative makeup lovers, and creatives drawn to spectral shades that exist outside convention.
Formulated in our cult-favourite vegan liquid matte formula, Cold Fog delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to endure long days, late nights, and ritual-level commitment.
☽ Cool grey with a subtle lilac undertone for a striking alternative look
♄ Highly pigmented with opaque coverage
⛧ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, non-sticky feel with a smooth matte finish
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set.
Avoid heavy oils prior to application for maximum longevity. To remove, use an oil based cleanser or balm to break the seal.
Cold Fog is for the quiet storm, for those who favour restraint over excess, shadow over shine, and beauty that lingers like smoke long after the room has changed.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
gothic lipstick grey goth alternative
Dimitri – Liquid Matte Lipstick
Metallic Smokey Grey • Matte-Metallic Finish • Grunge Gothic Lipstick
Where grunge meets gothic royalty.
Dimitri is a deep metallic smokey grey liquid lipstick laced with muted brown undertones, a shade suspended between tarnished elegance and decadent decay. Sultry, defiant, and deliberately unpolished, it’s made for goths, alternative makeup lovers, and grunge romantics who prefer their glamour corroded at the edges.
Formulated in our cult-favourite vegan liquid lipstick base, Dimitri delivers intense pigment payoff in a single thin layer, setting to a smooth matte-metallic finish with a molten sheen. Lightweight and comfortable on the lips, this high-performance formula is long-wearing, water-resistant, and resistant to smudging and transfer once set, without cracking or heaviness.
☿ Dark metallic smokey grey with grunge-brown undertones
♄ Highly pigmented with opaque coverage
⛧ Long-wearing and transfer-resistant once set
✶ Smooth, flexible matte-metallic finish with subtle sheen
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess balm or oils prior to application for best longevity. To remove, use an oil-based cleanser or balm to break the seal.
Dimitri is for lovers of rusted glamour, graveyard glamour, and controlled chaos for those who understand that beauty doesn’t need polishing to rule the room.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
GOTHIC grey shimmery lipstick
VEIL — Liquid Satin Lipstick
Cool-Toned Slate Grey | Satin Comfort Finish
Soft, smoky and quietly powerful Veil is a cool toned slate grey lipstick with an ethereal edge. Think misty moonlight, whispered shadows, and effortless gothic elegance. It’s the perfect grey for those who want something striking without stepping into harsh or heavy territory.
Created using our Liquid Satin low-wax, comfort-first formula, Veil glides on smoothly and settles into a soft satin-matte finish that feels lightweight and nourishing on the lips. Designed especially for dry, sensitive or mature lips, this formula prioritises comfort without compromising on pigment.
Because moisture is the priority, a light level of transfer may occur, depending on lip prep and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love Veil:
🖤 Cool-toned slate grey with a soft smoky undertone
🖤 Low-wax comfort formula
🖤 Soft satin-matte finish (not flat or drying)
🖤 Lightweight, breathable and comfortable for all-day wear
🖤 100% vegan & cruelty-free
Whether paired with a full gothic beat or worn as a quiet statement, Veil is the kind of grey that doesn’t shout .... it haunts.
Ingredients: Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
Obitus – Liquid Matte Lipstick
Cool Grey-Lavender • True Matte • Ethereal Gothic Lipstick
A shade that lingers like a whispered farewell.
Obitus is a soft cool grey-lavender liquid matte lipstick, balancing delicate lavender with a cool, spectral grey. Gentle yet disarming, it evokes faded petals, twilight skies, and the stillness that settles just before night fully falls. Designed for goths, alternative makeup lovers, and dreamers of the in-between, this is a shade that feels otherworldly without being fragile.
Formulated in our cult-favourite vegan liquid matte formula, Obitus delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set offering lasting wear without cracking, flaking, or heaviness.
☽ Cool grey-lavender with a soft, spectral undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with a smooth feel
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Obitus is for those who find beauty in quiet endings, soft shadows, and the spaces between moments a colour that doesn’t shout, but never disappears.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
🖤 MERAKI
Concrete Grey • Satin Finish • Precision Cool
Meraki is a true cool-toned smokey grey, smooth, architectural, and unapologetically modern.
This isn’t silver.
This isn’t charcoal.
This is clean concrete softened into satin.
Part of the Bewitching Bullet collection, Meraki delivers full, even pigment in a single glide. The emollient-rich base creates a cushioned feel, while vegan candelilla wax gives structure and hold without dryness.
The finish sits between matte and cream, a refined satin that catches light without shine.
Why You’ll Love It
🖤 True cool toned grey – no warmth, no muddiness
🖤 Opaque, even payoff
🖤 Satin finish, smooth, not glossy
🖤 Comfort-focused formula with hyaluronic acid & vitamin E
🖤 100% vegan & cruelty-free
Wear It Your Way
• Pair with graphic liner for editorial impact
• Blur the edges for a grunged-out softness
• Deepen with black liner for storm-level intensity
Additional Ways to Wear
• Tap along the hollows of the cheeks for a cool-toned cream contour on fair skin
• Blend lightly under cheekbones for a soft editorial shadow
• Use around the temples or jawline for subtle dimension as Its blue-based grey tone creates natural-looking shadow rather than warmth, ideal for gothic sculpting or alternative base looks.
Ingredients:
Tridecyl Trimellitate, 2-Octyldodecanol, Ethylhexyl Palmitate, Hyaluronic Acid, Dimethicone, Euphorbia Cerifera (Candelilla) Wax, Diisostearyl Malate, Tocopherol, Phenoxyethanol.
May Contain (+/-):
CI 15850, CI 19140, CI 77491, CI 77891, CI 45410.
Anarchy – Liquid Matte Lipstick
Cold Stone Grey Brown • True Matte • Alternative Gothic Lipstick
Order is an illusion. Anarchy is back.
Anarchy is a cold-toned stone grey brown liquid matte lipstick balancing grunge defiance with gothic restraint. Muted yet confrontational, it’s a signature shade for alternative and gothic makeup lovers who favour tension, contrast, and quiet rebellion over polish.
Formulated in our cult favourite vegan liquid matte formula, Anarchy delivers high pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to hold through long days, late nights, and every act of defiance in between.
♄ Cold stone grey brown with a muted, industrial edge
⛧ Highly pigmented with opaque coverage
☽ Long-wearing, waterproof, and transfer resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set before pressing lips together. Avoid excess oils prior to application for maximum longevity. Remove with an oil-based cleanser or balm.
Anarchy is for misfits, rule-breakers, and the quietly defiant, for those who know rebellion doesn’t always need to shout to be heard.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Ghoul – Liquid Matte Lipstick
Grey-Toned Purple • True Matte • Gothic Alternative Lipstick
For lips that speak from beyond the veil.
Ghoul is a haunting grey toned purple liquid matte lipstick, balancing cool lavender with shadowed depth. Otherworldly and quietly confrontational, it’s designed for goths, alternative makeup lovers, and dark romantics drawn to colours that exist between worlds.
Evolved from a previous cult favourite and reborn with a more spectral edge, Ghoul retains the same uncompromising attitude now rendered in a cooler, more unearthly form.
Formulated in our cult-favourite vegan liquid matte formula, Ghoul delivers high pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to last through long nights, rituals, and everything that follows.
☽ Grey-toned purple with a cool, ghostly undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to break the seal.
Ghoul is the colour of twilight rebellion, for those who haunt softly, linger longer, and leave something altered in their wake.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)