shop by colour - Grey & White
Shop Grey & White Makeup
Discover grey and white makeup in shades ranging from soft ash and cool silver to smoky charcoal and pure, bright white.
This collection brings together our grey and white lip colours, eyeshadows, liners, highlighters and pigments, making it easy to shop by shade. Use them to create smoky gothic eyes, monochrome looks, sharp contrast, bright highlights or unusual statement lips.
Wear them alone or pair them with deeper colours to add shadow, light and definition.
Vegan. Cruelty-free. Made for beauty beyond black and white.
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SEPULCHRE:
Cool Toned Contour Palette
Six-Pan Pressed Powder Sculpting Palette
Sepulchre is a strictly cool-toned contour palette designed for true shadow placement.
No warmth.
No orange.
No bronze disguised as contour.
Each shade mimics natural bone structure and depth exactly as light falls across the face, from soft hollow to dramatic carve.
Suitable from fair to deep skin tones, the palette includes both subtle and high depth options. The deeper shades are not exclusive to deeper complexions, when used with a light hand, they create controlled, grey based structure on fair skin without pulling warm.
This is shadow sculpting. Clean. Precise. Controlled.
The Shades
🖤 Ossa: Pale bone contour for subtle hollowing and structure
🌑 Tenbris: Muted taupe-grey for soft, natural shadow
🌒 Umbra: True cool deep contour for strong dimension
⚗️ Solve: Light neutral blender to diffuse edges
⚔️ Coagula: Deep structural carve with grey undertone
🌙 Lux Aeterna: Cool silver highlight for sharp illumination
Formula & Performance
• Finely milled pressed powder
• High pigment, use sparingly
• Blendable without patchiness
• Designed for precision sculpting
• Suitable for face and eyes
• 100% vegan & cruelty free
These shades are intentionally pigmented. Build gradually for controlled definition.
How to Use
Apply lightly with a small sculpting brush.
Use lighter tones for subtle hollows.
Use deeper shades for dramatic bone structure.
Diffuse edges with Solve.
Apply Lux Aeterna to high points or inner eye for cool-toned light.
Also suitable as cool-toned eyeshadows for monochrome sculpted looks.
Swatches by Ymggg97
Ingredients: Synthetic Fluorophlogopite, Carnuba Wax, Iron Oxide, Magnesium Stearate, Titanium Dioxide.
SHADOW WORK — Pressed Cool-Toned Contour Powder (Light)
Lilac-Grey Sculpting Powder | Vegan Gothic Contour for Fair Skin
Carve your truth from bone and shadow.
Shadow Work is a pressed, cool-toned contour powder created for pale, porcelain and cool toned skin seeking sculpting without warmth. With its soft lilac-grey undertone, this shade mimics the natural fade of dusk over ancient stone , never orange, never muddy, always spectral.
Designed for creating hollowed cheekbones, refined jawlines, softly sharpened noses and gothic bone structure with control, Shadow Work delivers precision in a clean, compact pressed format. Whether you’re channelling undead glamour, underworld elegance or quiet everyday shadow, this is contour with intention.
Formulated with a finely milled, matte pressed texture, it blends seamlessly into the skin with smooth, buildable coverage allowing anything from whisper-soft definition to dramatic skeletal structure without patchiness.
🕯️ True cool-toned lilac-grey contour for fair & cool skin
🖤 High-impact pigment — a little goes a very long way
🌘 Finely milled matte pressed powder for smooth, seamless blending
🎨 Pressed format — perfect for everyday use and travel
🖤 100% vegan & cruelty-free
Apply to cheekbones, temples, jawline and nose to summon structure from the void. Build slowly for sharper gothic definition, blending softly to keep edges seamless.
Face your darker self and define it beautifully.
INGREDIENTS: MICA, TALC, SILICA, DIMETHICONE, MAGNESIUM STEARATE, TITANIUM DIOXIDE (CI 77891), BIS-DIGLYCERYL POLYACYLADIPATE-2, ISONONYL ISONONANOATE, TRIETHOXYCAPRYLYLSILANE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, AQUA / WATER / EAU.
MAY CONTAIN (+/-): IRON OXIDES (CI 77499, CI 77491, CI 77492), RED 7 LAKE (CI 15850).
TOMB — Liquid Satin Lipstick
Soft Grey with Cool Violet Undertones | Satin Comfort Finish
Ethereal, muted and quietly powerful, Tomb is a soft grey liquid lipstick with cool violet undertones, like moonlight over cold stone. It’s delicate yet eerie, subtle yet unmistakably gothic, the perfect balance of softness and shadow.
Formulated with our low-wax, comfort-first blend, Tomb glides on smoothly with rich pigment and settles into a soft satin-matte finish that feels lightweight and flexible on the lips. Specially designed for dry, sensitive or mature lips, it delivers long-wearing colour without tightness or flaking.
As with all moisture rich formulas, a light level of transfer may occur, depending on lip prep and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love Tomb:
Cool-toned soft grey with violet undertones
Low-wax comfort formula
Soft satin-matte finish (not flat or drying)
Lightweight, breathable and comfortable for all-day wear
Pairs beautifully with our cool toned Spectral blush
100% vegan & cruelty-free
Quiet, spectral and deeply elegant. Tomb is for those who wear their darkness softly, like an echo rather than a scream.
Ingredients:
Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
UNDERWORLD — Liquid Satin Lipstick
Soft Greige | Satin Comfort Finish
Quiet, refined and beautifully haunting , Underworld is a soft greige liquid lipstick where cool grey meets muted beige. It’s an effortless neutral with a gothic soul: understated, elegant, and perfect for those who live in shadows but favour subtlety over shock.
Formulated with our Liquid Satin low wax, comfort-first blend, Underworld glides on smoothly and settles into a soft satin-matte finish that feels lightweight and flexible on the lips. Designed to prioritise comfort, it’s especially suited to dry, sensitive or mature lips that need nourishment without sacrificing colour.
A light level of transfer may occur, depending on lip prep and individual body chemistry. For best performance, apply to clean, dry lips and avoid oils or balm underneath.
Why You’ll Love Underworld:
🖤 Soft greige — a delicate fusion of grey and beige
🖤 Low-wax comfort formula
🖤 Soft satin-matte finish (not heavy or drying)
🖤 Lightweight, breathable and comfortable for all-day wear
🖤 100% vegan & cruelty-free
Subtle, spectral and endlessly wearable , Underworld is the perfect everyday shade for those who find beauty in the quiet darkness.
Ingredients:
Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
VEIL — Liquid Satin Lipstick
Cool-Toned Slate Grey | Satin Comfort Finish
Soft, smoky and quietly powerful Veil is a cool toned slate grey lipstick with an ethereal edge. Think misty moonlight, whispered shadows, and effortless gothic elegance. It’s the perfect grey for those who want something striking without stepping into harsh or heavy territory.
Created using our Liquid Satin low-wax, comfort-first formula, Veil glides on smoothly and settles into a soft satin-matte finish that feels lightweight and nourishing on the lips. Designed especially for dry, sensitive or mature lips, this formula prioritises comfort without compromising on pigment.
Because moisture is the priority, a light level of transfer may occur, depending on lip prep and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Why You’ll Love Veil:
🖤 Cool-toned slate grey with a soft smoky undertone
🖤 Low-wax comfort formula
🖤 Soft satin-matte finish (not flat or drying)
🖤 Lightweight, breathable and comfortable for all-day wear
🖤 100% vegan & cruelty-free
Whether paired with a full gothic beat or worn as a quiet statement, Veil is the kind of grey that doesn’t shout .... it haunts.
Ingredients: Hydrogenated Polydicyclopentadiene, Caprylic, Candelilla Wax, Red 27 Lake, Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide, Iron Oxides, Isododecane, Tocopherol
White Witchcraft Foundation
Pigmented White Base • Buildable • Vegan • Cruelty-Free
For the bold & The spectral...
Our bestselling Witchcraft Foundation is reborn in pure, high impact white, designed for Trad Goth looks, alternative makeup lovers, performers, cosplayers, and anyone who wants a true porcelain or ghostly base without chalkiness or patchiness.
This isn’t costume paint. It’s real foundation, refined, breathable, and skin-loving. The lightweight, water-based formula delivers smooth, even coverage with a natural soft-dewy finish, building effortlessly from sheer veil to full opaque white without caking or cracking.
Wear it alone for a striking white base, or mix with your regular foundation to custom lighten any shade.
Beauty alchemy, bottled.
✨ Why you’ll love it
🖤 Highly pigmented true white for maximum opacity
🖤 Buildable coverage.. from soft pale to full white base
🖤 Smooth, streak-free blending
🖤 Lightweight & breathable (never heavy or mask-like)
🖤 Long-wearing & transfer-resistant
🖤 Suitable for all skin types
🖤 SPF 15 for added daily protection*
✨ Skin-loving ingredients
– Rose Water to soften & hydrate
– Liquorice Extract to help even tone
– Moisturising agents to smooth fine lines
💀 How to use
• Apply with fingers, sponge or dense brush
• Build in thin layers for maximum opacity
• Set gently with powder by pressing (not dragging) to avoid lifting
• Mix with other foundations to create your perfect lighter shade
For the smoothest, most opaque finish:
✨ Prep well
Hydrated skin = smoother coverage. Apply moisturiser and allow it to fully absorb before makeup.
✨ Apply in thin layers
Use a sponge, dense brush, or fingers and build gradually. Thin layers prevent streaks and caking.
✨ Press, don’t drag
When setting with powder, gently press or roll your puff onto the skin. Dragging can lift product.
✨ Let each layer settle
Give the foundation 20–30 seconds between layers for best adhesion.
Pro tip:
Set with a light dusting of our white setting powder for a soft finish, or bake slightly for stage, cosplay, or long-wear looks.
Perfect for:
goth makeup • cosplay • stage • editorial • SFX • alternative beauty • custom shade mixing
Contains SPF 15. For prolonged sun exposure, use additional sunscreen.
Ingredients
Water (Aqua), Glycerin, Ethylhexyl Palmitate, Cyclopentasiloxane, Dicaprylyl Carbonate, Isononyl Isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.
May contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Warnings
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.
SEO: white foundation, goth makeup , cosplay makeup, pale base, theatrical makeup
Colour Magic Chaos Setting Powder – White
Soft-Focus • Smoothing •
Seal your pale magick with a veil of white.
Crafted to pair perfectly with our White Witchcraft Foundation and Doom Paint Sticks, this loose white setting powder sets your base without dulling or altering your carefully crafted canvas.
Silky and finely milled, it glides effortlessly across the skin to blur texture, soften fine lines, and create a smooth, porcelain matte finish. The true white tone keeps ultra-pale and editorial looks crisp, clean, and bright .. never grey or muddy.
⚪ True white — no grey or chalky shift
⚪ Blurs pores and fine lines with a soft-focus finish
⚪ Lightweight and smooth, never heavy or cakey
⚪ Perfect for white base, corpse paint, and stage looks
⚪ Vegan & cruelty-free
For bone-pale beauty and frostbitten glamour, your final touch of flawless.
Ingredients (INCI):
Synthetic Mica, Magnesium Stearate, Silica, Nylon-12, Boron Nitride, Dimethicone, Methylparaben, CI 77491, CI 77499, CI 77492, CI 77891
WITCH PLEASE — Cool-Toned Loose Contour Powder (Light)
Soft Greige Sculpting Powder | Vegan Gothic Contour for Fair Skin
Soft as moonlight, sharp as your wit. Witch Please is a cool-toned loose contour powder created for fair, porcelain and cool-toned skin. Pale greige in tone and completely free from warmth, this shade sculpts with delicate precision . No orange, no brass, only clean, spectral shadow.
Designed to mimic the faint hollows cast by full moonlight, Witch Please is perfect for softly chiselling cheekbones, refining jawlines, contouring the nose and building subtle bone structure without overpowering the skin.
Formulated as a lightweight, ultra-fine loose powder, it blends seamlessly with a soft matte finish that looks natural, ghostly and beautifully controlled , ideal for everything from everyday gothic definition to full ethereal glam.
Why You’ll Love Witch Please:
🕯️ True cool-toned light greige for fair & cool complexions
🦴 Ultra-fine matte powder for soft, precise sculpting
🌫️ Buildable coverage — from whisper-soft shadow to defined bone structure
🎨 Loose format — perfect for detail work and makeup artistry
🖤 Generous 20g+ jar for long-term ritual use
🖤 100% vegan & cruelty-free
A little goes a long way... so use wisely, witch.
Sculpt softly. Hex loudly.
And never apologise for your power.
Ingredients:
Synthetic Fluoragraphite, Titanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide.