shop by colour - Grey
Shop Grey Makeup
Discover grey makeup in shades ranging from soft ash and cool silver to smoky charcoal and pure, bright white.
This collection brings together our grey and white lip colours, eyeshadows, liners, highlighters and pigments, making it easy to shop by shade. Use them to create smoky gothic eyes, monochrome looks, sharp contrast, bright highlights or unusual statement lips.
Wear them alone or pair them with deeper colours to add shadow, light and definition.
Vegan. Cruelty-free. Made for beauty beyond black and white.
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Anarchy – Liquid Matte Lipstick
Cold Stone Grey Brown • True Matte • Alternative Gothic Lipstick
Order is an illusion. Anarchy is back.
Anarchy is a cold-toned stone grey brown liquid matte lipstick balancing grunge defiance with gothic restraint. Muted yet confrontational, it’s a signature shade for alternative and gothic makeup lovers who favour tension, contrast, and quiet rebellion over polish.
Formulated in our cult favourite vegan liquid matte formula, Anarchy delivers high pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to hold through long days, late nights, and every act of defiance in between.
♄ Cold stone grey brown with a muted, industrial edge
⛧ Highly pigmented with opaque coverage
☽ Long-wearing, waterproof, and transfer resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set before pressing lips together. Avoid excess oils prior to application for maximum longevity. Remove with an oil-based cleanser or balm.
Anarchy is for misfits, rule-breakers, and the quietly defiant, for those who know rebellion doesn’t always need to shout to be heard.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
Anarchy – Prime for Rebellion Eyeshadow Primer
Matte White Pigment Base • Long-Wearing • Waterproof
Anarchy is a stark white eyeshadow primer designed to maximise brightness, clarity, and colour payoff. This ultra-light matte base creates the perfect foundation for bold, expressive makeup looks where pigment needs to perform at full intensity.
Formulated to amplify neon, pastel, and bright eyeshadows, Anarchy creates an even, opaque canvas that makes colour appear more vibrant and true to tone while helping to prevent creasing and fading. Its matte, creamy texture blends smoothly, making it ideal for graphic liner, high-impact colour placement, and experimental artistry across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks pigment in place with waterproof, smudge-proof, non-transfer wear, delivering long-lasting performance without cracking or heaviness.
✶ Matte, high-impact white pigment base
✶ Maximises brightness and colour clarity
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Anarchy is designed to unlock the full potential of high-brightness and light-based pigments.
✶ Intensifies neon, pastel, UV, and vivid bright shades
✶ Makes colour appear more opaque, vibrant, and true to tone
✶ Ideal for graphic liner, editorial looks, festival makeup, and artistic colour work
✶ Can be worn alone as a solid matte white base
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Ashes to Ashes & Dust to Dust
Rituals for the Perfect Gothic Lip
Step into the realm of sacred beauty with Ashes to Ashes — a limited-edition liquid matte lipstick cloaked in beige with whispered undertones of brown and pink. Paired with its matching precision lip pencil, this spellbinding duo is housed in a custom box — ready to carve your intentions into the world with every stroke.
For those who dare to delve deeper into the void, Dust to Dust completes the ritual. A matte black lipstick and liner set, forged for the boldest of souls, ideal for layering with Ashes to Ashes to conjure a dramatic gothic ombré lip — where shadow and light collide.
🕯️ Wear them alone to channel subtle sorcery or combine them to invoke true vampiric glamour.
🖤 Vegan. Cruelty-Free. Limited Edition. Once gone, they return to the ether.
Meraki – Cool Grey Bullet Lipstick
Blue-Based Grey • Satin Finish • Creamy Colour • Vegan & Cruelty-Free
Concrete, softened into satin.
Meraki is a pale, cool toned grey lipstick with a subtle blue undertone. Clean, architectural and unapologetically unusual, it creates a striking concrete grey lip without becoming silver or deep charcoal.
Part of the Bewitching Bullet collection, Meraki brings precise, modern colour to gothic, alternative and editorial makeup. Wear it clean and sculptural, soften the edges for something grungier or deepen it with black lip liner for storm cloud intensity.
Colour & Finish
Meraki is a pale concrete grey with a distinctly cool, blue based undertone and no obvious warmth. It delivers opaque, even colour with a refined satin finish that sits between matte and cream smooth without appearing overly glossy.
- Pale, blue-based concrete grey
- Opaque, even colour
- Soft satin finish
- No shimmer or metallic effect
- Gothic, alternative and editorial colour
- 100% vegan and cruelty-free
Texture & Feel
The creamy, emollient-rich formula glides smoothly over the lips and feels cushioned rather than dry. Squalane, shea butter and olive oil unsaponifiables contribute to its comfortable feel, while the structured wax base helps the colour sit evenly on the lips.
- Creamy, smooth application
- Soft, cushioned lip feel
- Comfortable satin set-down
- No gritty texture
- Buildable without feeling heavy
How to Apply
Apply directly to clean, dry lips.
For a sharper, more sculpted finish, outline the lips first with a cool grey or black lip pencil. Blur the outer edges with a fingertip or lip brush for a softer, grunged-out effect
INGREDIENTS:
CAPRYLIC/CAPRIC TRIGLYCERIDE, PARAFFINUM LIQUIDUM, DIISOSTEARYL MALATE, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, SYNTHETIC WAX, PETROLATUM, CERA MICROCRISTALLINA, SQUALANE, OZOKERITE, BUTYROSPERMUM PARKII (SHEA) BUTTER, GLYCERYL ROSINATE, PHENOXYETHANOL.MAY CONTAIN (+/-): CI 77499, CI 77492, CI 77491, CI 15850.
Blood Moon
Celestial Highlighter • Ritual Glow Compact
Blood Moon is a silver-lilac highlighter with shifting violet and crimson reflects that catch the light like moonfire on skin. Smooth, metallic and high impact, it blends effortlessly for a radiant glow that looks luminous , never chalky or glittery. These Violet and Crimson reflects can be stronger at the surface and the highlighter may become more silver toned towards the bottom of the pan.
Soft sweep for a cool celestial sheen.
Layer it for an intense, otherworldly beam.
🖤 Silver-lilac base with red and violet shimmer pigment- no swipe is ever the same.
🖤 Smooth, blendable texture with high reflective payoff
🖤 Multi-use: cheeks, eyes, inner-corner, collarbones or body glow
🖤 Stunning over dark bases for dramatic gothic looks
🖤 Long-wear radiance that grips skin beautifully
✨ Hidden Ritual Compact
Not just a highlighter, a keepsake.
This compact features a secret under-compartment, perfect for carrying tiny treasures:
crystals, notes, charms, seeds, sigils or mini tools for on-the-go magick.
Makeup… and a little mischief.
Vegan • Cruelty-Free • Ethically Crafted
Glow like moonlight.
Carry your secrets.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.
Amaranth – Metallic Purple Coloured Mascara
Rich Violet • Metallic Finish • Buildable Colour • Vegan & Cruelty-Free
Let violet bloom in the dark.
Amaranth is a metallic purple mascara with a rich, cool-violet colour and a jewel-like finish. Vivid enough to stand apart from ordinary mascara but deep enough to work alongside smoky eyes, dark liner and gothic makeup.
The water based formula coats and defines the lashes with buildable colour. Apply one layer for a softer violet veil or build it gradually for a brighter, more intense metallic purple.
Wear Amaranth across the full lash line, sweep it over the lower lashes, or pair it with black mascara for a controlled flash of violet. Layer it over Spectre White Mascara when you want the purple at its brightest.
Colour & Finish
- Rich metallic purple mascara
- Cool, vivid violet colour
- Jewel-like, light-catching finish
- Water-based, buildable formula
- Wear alone, with black mascara or over white
- Vegan and cruelty-free
How to Apply
Sweep from root to tip in smooth strokes. Build in thin layers, allowing each coat to settle briefly before applying the next.
For the brightest purple result, apply over Spectre White Mascara.
Shade: Rich violet purple
Finish: Metallic
Purple was never meant to behave.
Ingredients (INCI)
Aqua/Water/Eu , Acrylates/Octylacrylamide Copolymer, Silica, Copernicia Cerifera Cera,Propylene Glycol, Butylene Glycol, Stearic Acid, PVP, Steareth-21, Sorbiatan Sesquioleate, Polysorbate 80,Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben. [+/- MAY CONTAIN: CI 77891, CI 19140, CI 16035, CI 15985, CI 15850, CI 42090, CI 77007, CI 77491, CI 77492, CI 77499, CI 77266].
Spectre – Pure White Coloured Mascara
Pure White • Buildable Colour • Creative Base • Vegan & Cruelty-Free
Pale as an apparition.
Spectre is a pure white mascara that turns the lashes ghostly from root to tip. Wear it alone for a stark, otherworldly look or use it beneath another Chroma Veil shade to create a pale base that can help brighter colours appear clearer and more vivid.
The water-based formula coats and defines the lashes with buildable white colour. One layer leaves a softer frost across the lashes; additional thin coats create a brighter, more opaque white effect.
Wear Spectre with monochromatic makeup, pale brows, bleached-out looks or full gothic excess. For coloured lashes, allow the white layer to settle before applying your chosen Chroma Veil shade over the top.
Colour & Finish
- Pure white coloured mascara
- Buildable from a soft frost to a brighter white
- Creates stark, pale and ghostly lashes
- Can be used as a base beneath coloured mascara
- Water-based, buildable formula
- Vegan and cruelty-free
How to Apply
Sweep from root to tip in smooth strokes. Build in thin layers for a brighter, more opaque white finish.
To use Spectre as a mascara base, allow the white layer to settle before applying another Chroma Veil shade over the top.
Shade: Pure white
Finish: Buildable white colour
Haunt the ordinary.
Ingredients (INCI)
Aqua/Water/Eu , Acrylates/Octylacrylamide Copolymer, Silica, Copernicia Cerifera Cera,Propylene Glycol, Butylene Glycol, Stearic Acid, PVP, Steareth-21, Sorbiatan Sesquioleate, Polysorbate 80,Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben. [+/- MAY CONTAIN: CI 77891, CI 19140, CI 16035, CI 15985, CI 15850, CI 42090, CI 77007, CI 77491, CI 77492, CI 77499, CI 77266].
Cold Fog – Liquid Matte Lipstick
Cool Grey • True Matte • Gothic Cool-Toned Lipstick
Like a whisper across a moonlit graveyard.
Cold Fog is a hauntingly beautiful cool-toned grey liquid matte lipstick with a soft lilac undertone. Ethereal, unsettling, and quietly powerful, it’s made for goths, alternative makeup lovers, and creatives drawn to spectral shades that exist outside convention.
Formulated in our cult-favourite vegan liquid matte formula, Cold Fog delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long wearing, waterproof, and resistant to smudging and transfer once fully set designed to endure long days, late nights, and ritual-level commitment.
☽ Cool grey with a subtle lilac undertone for a striking alternative look
♄ Highly pigmented with opaque coverage
⛧ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, non-sticky feel with a smooth matte finish
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set.
Avoid heavy oils prior to application for maximum longevity. To remove, use an oil based cleanser or balm to break the seal.
Cold Fog is for the quiet storm, for those who favour restraint over excess, shadow over shine, and beauty that lingers like smoke long after the room has changed.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
gothic lipstick grey goth alternative
Never Conceal Your Magic – White Concealer
Pure White • Full Coverage • Multi-Use • Vegan • Cruelty-Free
Not everything should be hidden.
Our pure white liquid concealer is designed to work perfectly alongside White Witchcraft Foundation, delivering high-impact pigment, precision coverage, and endless creative control.
Brighten. Sculpt. Customise. Create.
Use it to lighten foundations, carve sharp cut creases, highlight high points, or build bold editorial and alternative looks with clean, opaque colour that blends smoothly without dragging or caking.
This isn’t costume paint.
It’s professional-level pigment, refined for skin.
✨ Why you’ll love it
🖤 True white, high-opacity coverage
🖤 Lightweight liquid texture that blends effortlessly
🖤 Smooth, non-chalky finish
🖤 Long-wearing & transfer-resistant
🖤 Natural soft-matte look
🖤 Crease-resistant when set
🖤 A little goes a long way
✨ Skin-loving ingredients
– Hyaluronic Acid to hydrate & plump
– Avocado Oil to nourish and condition
💀 How to use
• Tap under eyes or high points to brighten
• Use a small brush for cut creases or graphic looks
• Mix with other products to lighten shades
• Blend quickly and set gently with powder for maximum wear
Perfect for:
goth makeup • cosplay • cut creases • editorial • SFX • stage • custom shade mixing
Makeup isn’t about hiding.
It’s about casting exactly the spell you want.
Ingredients (INCI)
Aqua (Water), Titanium Dioxide (CI 77891), Triethoxycaprylylsilane, Polyhydroxystearic Acid, Cyclopentasiloxane, Trimethylsiloxysilicate, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Acrylates/Dimethicone Copolymer, Silica, Kaolin, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Persea Gratissima (Avocado) Oil.
May contain (+/-): Iron Oxides (CI 77491, CI 77492).
COVEN OF SHADOWS — Cool-Toned Loose Contour Powder (Medium–Deep)
Grey Sculpting Powder | Vegan Gothic Contour for Deeper Skin
Deep, cold and commanding , Coven of Shadows is a cool toned loose contour powder created specifically for medium to deep skin tones who want true shadow without warmth. Richly pigmented and grey toned, this shade sculpts with chilling precision, never orange, never muddy, always pure shadow.
Designed to mimic the stark hollows cast by moonlight on deeper complexions, Coven of Shadows is perfect for carving cheekbones, defining temples, sharpening jawlines and creating dramatic skeletal structure with elegance and control.
Formulated as a lightweight, ultra-fine loose powder, it blends seamlessly into the skin with a soft, matte, smoke like finish, allowing you to build from subtle definition to full gothic drama without heaviness.
Why You’ll Love Coven of Shadows:
🌑 True cool-toned grey contour for medium–deep skin
🕯️ High-impact pigment — a little goes a very long way
🦴 Ultra-fine matte powder for smooth, controlled sculpting
🎨 Loose format — perfect for artists and precision work
🖤 Generous 20g+ jar for long-term ritual use
🖤 100% vegan & cruelty-free
Use sparingly for quiet power, or build for full bone-carving authority.
Carve with confidence. Cloak yourself in shadow.
The Coven is calling.
Ingredients: Titanium Dioxide, Magnesium Stearate, Carnuba Wax, Iron Oxide, Mica
Dimitri – Liquid Matte Lipstick
Metallic Smokey Grey • Matte-Metallic Finish • Grunge Gothic Lipstick
Where grunge meets gothic royalty.
Dimitri is a deep metallic smokey grey liquid lipstick laced with muted brown undertones, a shade suspended between tarnished elegance and decadent decay. Sultry, defiant, and deliberately unpolished, it’s made for goths, alternative makeup lovers, and grunge romantics who prefer their glamour corroded at the edges.
Formulated in our cult-favourite vegan liquid lipstick base, Dimitri delivers intense pigment payoff in a single thin layer, setting to a smooth matte-metallic finish with a molten sheen. Lightweight and comfortable on the lips, this high-performance formula is long-wearing, water-resistant, and resistant to smudging and transfer once set, without cracking or heaviness.
☿ Dark metallic smokey grey with grunge-brown undertones
♄ Highly pigmented with opaque coverage
⛧ Long-wearing and transfer-resistant once set
✶ Smooth, flexible matte-metallic finish with subtle sheen
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess balm or oils prior to application for best longevity. To remove, use an oil-based cleanser or balm to break the seal.
Dimitri is for lovers of rusted glamour, graveyard glamour, and controlled chaos for those who understand that beauty doesn’t need polishing to rule the room.
100% Vegan • Cruelty-Free • VE Cosmetics
Ingredients:
Trimethylsiloxysilicate, Dimethicone, Synthetic Beeswax (aka Microcrystalline wax), Silica, Ethylhexylglycerin, Hexylene Glycol, Titanium Dioxide, C10-13 Isoparaffin, Zea Mays (Corn) Starch
May Contain (+/-) Iron Oxides, CI77742 (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
GOTHIC grey shimmery lipstick
Divine
Icy Duochrome Highlighter • Celestial Glow Compact
Divine is a high impact silver highlighter with an icy green shift and scattered blue-violet spark. Ultra-reflective and glassy smooth, it melts into skin for a crisp, otherworldly glow that looks wet, luminous and light-catching, never chalky or dusty.
Soft sweep for a cool halo.
Layer it and it turns blinding.
🖤 Silver-white base with slight green shift and blue/violet flecks
🖤 Smooth, metallic finish with intense shine
🖤 Ultra-fine texture, no chunky glitter
🖤 Multi-use: cheekbones, eyes, inner-corner, body or graphic liner
🖤 Perfect for gothic, celestial and editorial looks
✨ Hidden Ritual Compact
Beauty with secrets.
This compact includes a concealed under-compartment for tiny keepsakes, crystals, charms, notes or whatever you like to carry with you.
Makeup… with mischief.
Vegan • Cruelty-Free • Ethically Crafted
Cold light. Sharp shine.
Glow like starlight.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.